Paul Douglas Goddard

Current

• Florida Area Director at Joni and Friends
• Owner at Synergy Consulting & Sports Marketing (Sole Proprietorship)

Past

• VP Product Development at Donruss/Playoff
• Brand Manager at Pinnacle Brands Inc.

Education

• Southern Methodist University
• Vanderbilt University

Recommended

11 people have recommended Paul Douglas

Connections

160 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog
• My Company

Paul Douglas Goddard’s Summary

BACKGROUND SUMMARY

Highly educated and motivated individual with successful executive level experience in fast paced competitive environments:

• Recognized for vision, creativity, and long range planning ability

• Awarded for ability and effectiveness in analyzing and resolving complex problems, building proactive teams, and executing programs from concept through implementation

• Adept at cultivating positive relationships and strategic alliances

• Successful in start-up and transitional situations

• Known for highly developed communications, negotiations, and organizational skills

CURRENT FOCUS

Working on various levels with clients to build strong strategic partnerships and develop new and innovative advertising, marketing and sponsorship programs as well as planning and executing related events and promotions within Sports and Outdoor industries including working with brand, design, development, marketing, event, promotion, production & internet management teams and providing on site consulting and analysis with executive groups.

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Paul Douglas Goddard’s Specialties:

SKILL SUMMARY

Strategic Planning & Partnership Development – Advertising, Marketing & Sponsorship Program Development – Product, Brand & Market Development – Program & Project Management – Event & Promotion Planning & Execution – Contract & Licensing Agreement Negotiations – Market Research & Competitive Analysis – Budget, Inventory & P/L Management

Paul Douglas Goddard’s Experience

• Florida Area Director

  Joni and Friends

  (Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

  April 2007 — Present (2 years 4 months)

  * Consulted and worked on various levels with partners, churches, donors, volunteers and staff to develop and maintain healthy strategic relationships that result in growth of the Joni and Friends area, national and international offices, their related programs and ministry to individuals and families affected by disabilities.
  
  * Consulted and worked on various levels with partners, churches, donors, volunteers and staff to plan and execute Joni and Friends events, activities, programs and promotions to increase awareness, funding and influence of the ministry as well as share the love and gospel of Jesus Christ with individuals and families affected by disabilities.
  
  * Developed and managed an outdoor program called “Fishing with Friends” that includes professional anglers, support staff, wrapped boats and logoed apparel as well as online and TV promotions, fishing activities at a variety of events and “Fish Grants” for individuals and families affected by disabilities.

• Owner

  Synergy Consulting & Sports Marketing (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

  September 2001 — Present (7 years 11 months)

  * Consulted and worked on various levels with clients to build strong strategic partnerships and develop new and innovative advertising, marketing and sponsorship programs as well as to plan and execute related events and promotions
  
  * Supported and worked with brand, design, development, marketing, event, promotion, production & internet management teams while providing on site consulting and analysis to executive groups
  
  * Clients have included Topps Trading Card Company, FLW Outdoors, Castrol Oil (British Petroleum), X-Tools, Youth Sports Services, Adventure Team Outreach, Drug Prevention Resources as well as various professional anglers and regional businesses and individuals.

• VP Product Development

  Donruss/Playoff

  (Privately Held; 51-200 employees; Sports industry)

  1998 — 2001 (3 years)

  * Managed department personnel as well as planning/execution of profitability, public relations, marketing, licensing, autograph/memorabilia acquisition and creative development for all new products and existing product lines
  
  * Worked with MLB, MLBPA, NFL and NFLPA regarding licensing of new and existing products including new licensing agreements with both MLB & MLBPA in 2001 allowing the opportunity to increase sports product sales from $30 million to $60 million
  
  * Negotiated agreements that exceeded $10 million total with over 500 professional athletes for autograph signings and use in products, advertisements, packaging and promotions
  
  * Developed and executed new and existing products using market research and financial analysis resulting in an overall increase over the 3 year term of over $48 million
  
  * Developed and managed budgets for entire line of sports products ranging from $500,000 to nearly $2 million each and totaling over $15 million to $20 million annually

• Brand Manager

  Pinnacle Brands Inc.

  (Privately Held; 51-200 employees; Sports industry)

  1996 — 1998 (2 years)

  * Manage and execute profitability, public relations, marketing, licensing and autograph/memorabilia acquisition as well as planning and creative development for all new and existing products
  
  * Develop new products using market research and financial analysis resulting in +11% market share growth in 1997
  
  * Work with MLB, MLBPA, NFL, NFLPA, NHL and NHLPA gaining approvals for new product concepts and marketing plans
  
  * Manage budgets ranging from $10,000 to $2.5 million
  
  * Negotiate contracts with over 300 professional athletes for autograph signings, highlight agreements and use in advertisements, packaging, and promotions
  
  * Communicate key strategic ideas and brand identities to design team while helping to identify core design elements and themes for each brand
  
  * Work with Operations/Production Engineers designing optimal form layouts
  
  * Work with sales force to roll-out and communicate new product plans to distributors, dealers, and field sales personnel

Paul Douglas Goddard’s Education

• Southern Methodist University

  JD , Law , 1991 — 1996

  Activities and Societies:

  • Christian Legal Society - Treasurer (1992-93)
  • Dean’s Advisory Council
  • Associate Moot Court Justice

• Vanderbilt University

  BA , Economics , 1986 — 1990

  Activities and Societies:

  • Multi-Cultural Panel - Speaker for Freshman Orientation
  • Chancellor’s Student Leadership Forum
  • Fellowship of Christian Athletes - Service Coordinator (1990)
  • Sigma Nu Fraternity - Alumni Contact Officer (1987-90)

Additional Information

Paul Douglas Goddard’s Websites:

• My Website
• My Blog
• My Company

Paul Douglas Goddard’s Interests:

Faith, Family, Fishing, Football and most Sports & Outdoor Activities in General

Paul Douglas Goddard’s Groups:

* Joni and Friends International, Agoura Hills, CA
DFW Board of Development
Pro-Team/Wish Grant Program

* Fielder Road Baptist Church Bass Club, Arlington, TX
President – 2006
Vice President – 2005

* First Baptist Church, Hurst, TX
Pastoral Advisory Board
Sunday School Teacher/Director
Deacon

•    theCrossLinkNetwork
•    Christian Professionals
•    CBMW
•    Christian Business Leaders Network
•    Christian Marketing Association
•    Fishing with Friends

Paul Douglas Goddard’s Honors:

* 2001 - 16th Annual Hawaii Trade Conference “Partners in Progress” Industry Leader Award

* 1990 - National Wheelchair Tennis Association
Division “Quad A” Final National Ranking: 3rd in USA

* 1988 - Patricia Neal Award for Rehabilitation Excellence

Paul Douglas Goddard’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch