Sylvia Huang

Current

E-Commerce Marketing Manager at Shoe Metro
Web Manager at Chinese Bible Church San Diego

Past

Ecommerce Web Specialist - Online Advertising at National Pen Company
Search Engine Specialist at RosArt Multimedia

Education

University of California, San Diego

Recommended

7 people have recommended Sylvia

Connections

129 connections

Industry

Marketing and Advertising

Websites

Shoe Metro

Sylvia Huang’s Summary

Experienced marketing professional in multiple aspects of online advertising with focus in Search Engine Optimization (SEO) and Search Engine Marketing/Pay-Per-Click (SEM/PPC). Specializing in developing and implementing successful marketing strategies to bring growth in sales and traffic to websites from website promotions, paid/natural search campaigns, website usability, and social media.

Visit my website at: sylviahuang.com

Sylvia Huang’s Specialties:

SEO, SEM, PPC, Website Usability, Web Analytics, Brand Recognition, Social Media, Internet Marketing, Ecommerce

Sylvia Huang’s Experience

E-Commerce Marketing Manager

Shoe Metro

(Retail industry)

August 2009 — Present (5 months)
Web Manager

Chinese Bible Church San Diego

(Religious Institutions industry)

August 2008 — Present (1 year 5 months)
Ecommerce Web Specialist - Online Advertising

National Pen Company

(Privately Held; Marketing and Advertising industry)

August 2006 — July 2009 (3 years )

- Management and implementation of web programs to increase sales and traffic on company's N. American division

-Responsible for SEO and SEM efforts to create brand recognition, acquire new customers, and maximize conversions

-Researched keywords and tested landing pages and creative to target potential sales

-Recommended and executed search engine friendly strategies through site architecture, landing pages, content, and linking

-Management and reporting of analytics used for KPIs and identifying opportunities for growth and improvement in website usability and marketing campaigns, including email marketing, SEO/SEM, banners, and landing pages.

-Development and implementation of social media initiatives including blogging, press releases, and contests.

-Supporting copy writing and landing page creation needs for website, product catalog, search and email campaigns

-Analysis of website user interface and provides recommendations for optimal customer experiences
Search Engine Specialist

RosArt Multimedia

(Internet industry)

March 2005 — August 2006 (1 year 6 months)