Marketing & organizational advisor
Allentown, Pennsylvania Area
Marketing & organizational advisor
Allentown, Pennsylvania Area
Career specialty focused on engaging employees through internal marketing & communications. Also provide marketing/strategic planning facilitation and marketing training to service-based organizations (corporate and nonprofit). Most interested in bridging human resources and marketing to create a workplace dedicated to both employee and customer satisfaction.
Committed to leadership and professional development. Served as Chairman of the American Marketing Association (1997-98) after several terms on AMA's Board of Directors representing Professional Chapters and Marketing Management. Continuing involvement as an instructor for AMA's Marketing Boot Camp, Nonprofit Marketing Boot Camp, and Marketing Workshop; speaker at AMA and other professional association conferences.
Member of AMA, International Association of Facilitators, and BoardSource.
Internal marketing, internal communication, services marketing, customer-focused marketing training, nonprofit marketing training, planning facilitation, board & staff development.
(Marketing and Advertising industry)
December 1988 — Present (21 years )
Consulting firm that helps service-based organizations strengthen relationships with customers and employees. Also assists nonprofits with mission-based marketing planning and board & staff development..
(Banking industry)
October 1987 — December 1988 (1 year 3 months)
Note: this bank and several other banks where I worked in marketing management no longer exist due to mergers.
(Banking industry)
April 1979 — September 1987 (8 years 6 months)
Previous positions held include Marketing Manager for Personal Banking and Director of Advertising. Bank was merged into Meridian Bank in 1986.
(Banking industry)
July 1975 — March 1979 (3 years 9 months)
B.A. , Social Psychology , 1971 — 1975
American Marketing Association
International Association of Facilitators
BoardSource