Sybil Stershic

Sybil Stershic

Marketing & organizational advisor

Allentown, Pennsylvania Area
Marketing and Advertising

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Sybil Stershic's Overview

  • Owner at Quality Service Marketing
  • Assistant VP & Manager of Marketing Communications at Merchants Bank of Allentown
  • Assistant VP & Sales Manager at First National Bank of Allentown
  • Marketing Manager at First Valley Bank

500+ connections


Sybil Stershic's Summary

Specialize in helping clients engage employees and customers via internal marketing & communications. Author of "Share of Mind, Share of Heart--Marketing Tools of Engagement for Nonprofits" (winner of a 2013 Small Business Book Award in Marketing), "Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care" and the Quality Service Marketing blog.

Provide internal marketing and marketing training for service-based clients in the for-profit and non-profit sectors, including advertising, communications, financial services, food service, government, healthcare, higher education, professional associations, and human services.

Develop and conduct customized workshops and professional seminars on:
• internal marketing tools of engagement
• marketing fundamentals (demystifying marketing)
• understanding and improving the customer experience.

Committed to leadership and professional development. Former Chairman of the American Marketing Association with continued involvement as an instructor for AMA's professional development programs (Marketing 101 Boot Camp, Nonprofit Marketing Boot Camp, Marketing Workshop).

Member: American Marketing Association, BoardSource, International Association of Facilitators, and Advisory Council of Global Facilitators Serving Communities. Certified as a Woman Business Enterprise by the Commonwealth of PA.

Specialties: Internal marketing ... Internal communications ... Marketing training for corporate and nonprofit professionals ... Staff development & planning retreats ...

Sybil Stershic's Experience


Quality Service Marketing

December 1988Present (25 years 10 months)

Consulting firm that helps service-based organizations strengthen relationships with customers and employees. Specialties include internal marketing & communications to engage employees, internal marketing workshops, and marketing fundamentals training. Also assist nonprofits with mission-based marketing planning and board & staff development.

Assistant VP & Manager of Marketing Communications

Merchants Bank of Allentown

October 1987December 1988 (1 year 3 months)

Note: this bank and several other banks where I worked in marketing management no longer exist due to mergers.

Assistant VP & Sales Manager

First National Bank of Allentown

April 1979September 1987 (8 years 6 months)

Previous positions held include Marketing Manager for Personal Banking and Director of Advertising. Bank was merged into Meridian Bank in 1986.

Marketing Manager

First Valley Bank

July 1975March 1979 (3 years 9 months)

Sybil Stershic's Skills & Expertise

  1. Social Media Marketing
  2. Marketing Strategy
  3. Marketing
  4. Public Speaking
  5. Strategic Planning
  6. Non-profits
  7. Internal Communications
  8. Leadership Development
  9. Marketing Communications
  10. Nonprofits
  11. Strategy
  12. Marketing Management
  13. Entrepreneurship
  14. Training
  15. Coaching
  16. Leadership
  17. Blogging
  18. Customer Service
  19. Market Planning
  20. Event Planning
  21. New Business Development
  22. Program Management
  23. Small Business
  24. Project Planning
  25. Public Relations
  26. Advertising
  27. Sales
  28. Social Media

View All (28) Skills View Fewer Skills

Sybil Stershic's Education

Lehigh University

B.A., Social Psychology


Activities and Societies: Gryphon Society, Ph Beta Kappa

Contact Sybil for:

  • consulting offers
  • expertise requests
  • getting back in touch

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