Marketing & organizational advisor
- Allentown, Pennsylvania Area
- Marketing and Advertising
Sybil Stershic's Overview
- Owner at Quality Service Marketing
- Assistant VP & Manager of Marketing Communications at Merchants Bank of Allentown
- Assistant VP & Sales Manager at First National Bank of Allentown
- Marketing Manager at First Valley Bank
Sybil Stershic's Summary
Specialize in helping clients engage employees and customers via internal marketing & communications. Author of "Share of Mind, Share of Heart--Marketing Tools of Engagement for Nonprofits" (winner of a 2013 Small Business Book Award in Marketing), "Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care" and the Quality Service Marketing blog.
Provide internal marketing and marketing training for service-based clients in the for-profit and non-profit sectors, including advertising, communications, financial services, food service, government, healthcare, higher education, professional associations, and human services.
Develop and conduct customized workshops and professional seminars on:
• internal marketing tools of engagement
• marketing fundamentals (demystifying marketing)
• understanding and improving the customer experience.
Committed to leadership and professional development. Former Chairman of the American Marketing Association with continued involvement as an instructor for AMA's professional development programs (Marketing 101 Boot Camp, Nonprofit Marketing Boot Camp, Marketing Workshop).
Member: American Marketing Association, BoardSource, International Association of Facilitators, and Advisory Council of Global Facilitators Serving Communities. Certified as a Woman Business Enterprise by the Commonwealth of PA.
Specialties: Internal marketing ... Internal communications ... Marketing training for corporate and nonprofit professionals ... Staff development & planning retreats ...
Sybil Stershic's Experience
Quality Service Marketing
December 1988 – Present (25 years 10 months)
Consulting firm that helps service-based organizations strengthen relationships with customers and employees. Specialties include internal marketing & communications to engage employees, internal marketing workshops, and marketing fundamentals training. Also assist nonprofits with mission-based marketing planning and board & staff development.
Sybil Stershic's Skills & Expertise
- Social Media Marketing
- Marketing Strategy
- Public Speaking
- Strategic Planning
- Internal Communications
- Leadership Development
- Marketing Communications
- Marketing Management
- Customer Service
- Market Planning
- Event Planning
- New Business Development
- Program Management
- Small Business
- Project Planning
- Public Relations
- Social Media
Sybil Stershic's Education
Sybil Stershic's Additional Information
Contact Sybil for:
- consulting offers
- expertise requests
- getting back in touch
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