Scott Weimer

Current

Executive Vice President, Technology at The Snow Associates, LLC

Past

Freelance Consultant, Web New Media & Drupal Design at WHY? Media, LLC
Manager, Online Community / Digital Content at Circuit City
Director, Web Media & Marketing at WorldSpace

Program Director, WKLR Richmond VA at Cox Radio
Program Director, WEFX Norwalk CT at Cox Radio
Program Director, (UPOP 29) at WorldSpace
Assistant Program Director, WCLG Morgantown WV at Bowers Media
Ass Program Director at WCLG-FM

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Education

West Virginia University

Recommended

5 people have recommended Scott

Connections

149 connections

Industry

Online Media

Websites

Scott Weimer’s Summary

* I am uniquely qualified in creating social media marketing plans (using Blogs, Forums, Facebook, Twitter, YouTube ect.) that achieve primary business goals (for Circuit City, XM, WorldSpace Inc. and others.)
* I am very accomplished in producing, packaging and leveraging online multi-media content (Podcasts, Videocasts, Slideshows, ect) to increase user engagement in industries ranging from retail to radio.
* I have a long history of managing content teams. I also have a great deal of project management and strategic planning experience.
* I am a pro at building user interaction by creating campaigns that put them in the spotlight.
* I am skilled at connecting to the lifestyle of the target audience and identifying users who are willing to evangelize.
* I am experienced in researching the latest new media technologies. I use the newest tools to package content for maximized viral impact.

SOCIAL (Social Network Planning)
* Blog Management
* Forum Management
* Online Community Management
* Social Network Management
(Facebook, Twitter, YouTube ect.)
* SEO/SEM Management
* Syndication Management
* Partnership Management
* Viral/Word-Of-Mouth Marketing
* Interactive Marketing

MEDIA (New Media Planning)
* Interactive Content Production
* Educational Content Production
* Podcast Production
* Videocast Production
* Multi-Media Widget Production
* Editorial Copy Writing/Journalism
* RSS Feed Management
* Web Design/Development
* Photoshop/Flash Banner Design
* CMS Management (Drupal ect.)

MANAGEMENT (Staff and Strategic Planning)
* Strategic Goal Setting
* Tactical Execution
* Metric Analysis
* Focus Group Research
* Team Building
* Talent Development
* Brand Management
* Budget Management
* Proposal Writing
* Customer Service

* Learn more: http://askwhymedia.com/resume.
* See portfolio: http://askwhymedia.com/portfolio.html.
* Hear testimonials: http://askwhymedia.com/testimonials.html.

Scott Weimer’s Specialties:

TECHNICAL SKILLS

* CSS, HTML, JAVA SCRIPT, FLASH. Working knowledge of PHP & MYSQL
* DRUPAL CMS, WORDPRESS, TYPEPAD, MOVABLE TYPE, PLUKE
* DREAMWEAVER, EXPRESSIONS, COFFEE CUP web editing tools
* ADOBE CS2, PHOTOSHOP, ELEMENTS, LIGHTROOM and PHOTOGRAPHY
* OMNITURE, STATCOUNTER, GOOGLE ANALYTICS
* ADOBE AUDITION, PRO TOOLS audio editors
* OPEN OFFICE, LOTUS, MICROSOFT OFFICE, POWERPOINT
* Completed Bruce Clay SEO Training Workshop

Scott Weimer’s Experience

Executive Vice President, Technology

The Snow Associates, LLC

(Privately Held; Facilities Services industry)

July 2009 — Present (5 months)
Freelance Consultant, Web New Media & Drupal Design

WHY? Media, LLC

(Marketing and Advertising industry)

March 2005 — July 2009 (4 years 5 months)

* Expert consulting on website design and marketing strategy.
* Professional experience in creating social media channels (Widgets, Blogs, Podcasts and more.)
* Strong background in developing custom tableless CSS websites.
* Large portfolio of banner designs, logos and branding elements.
* Extensive work with out-of-the-box CMS Solutions and custom Drupal development.
Manager, Online Community / Digital Content

Circuit City

(Public Company; CC; Retail industry)

August 2008 — March 2009 (8 months)

* Effectively managed a team that produced Blogs, Forums and digital content for circuitcity.com.
* Displayed advanced knowledge in field by helping develop companies Social Media strategic goals.
* Lead development of a new online community platform using Drupal CMS.
* Produced and packaged content for viral marketing (Widgets, Slideshows, Podcasts, V-casts, ect.)
* Designed interactive social networking campaigns (YouTube, Facebook, Twitter, ect.)
Director, Web Media & Marketing

WorldSpace

(Public Company; WRSP; Broadcast Media industry)

July 2005 — August 2008 (3 years 2 months)

* Worked on team that developed a new community-based website using Drupal CMS.
* Lead team that developed online community best practices and training processes.
* Directed strategic planning and managed on-air/online content for a cluster of radio stations.
* Developed interactive multi-media campaigns and non-traditional revenue streams.
Program Director, WKLR Richmond VA

Cox Radio

(Public Company; CXR; Broadcast Media industry)

2004 — 2005 (1 year )

* Demonstrated management qualifications by supervising Content Team of as many as 18 employees.
* Showcased analytic and strategy skills by directing music research projects and SAP team.
* Developed and directed all on-air and online promotional campiagns.
* Initiated a listener reward program that grew station database by 80%.
* Organized large-scale events such as “Build a Better Planet”, “Planet No-Limit Texas Hold-Em” and more.
Program Director, WEFX Norwalk CT

Cox Radio

(Public Company; CXR; Broadcast Media industry)

2002 — 2004 (2 years )

* Effectively supervised Content Team with as many as 12 employees.
* Drastically increased brand visibility with guerilla marketing and street promotion campaigns.
* Doubled web traffic with significantly improved content management, marketing and promotion.
* Exceeded ratings goals for three consecutive ratings periods.
* Displayed talent development skills by creating recruiting relationships and directed intern program.
* Organized large-scale events such as “Big Boy Toy Show”, “Fox Food Drive” and more.
Program Director, (UPOP 29)

WorldSpace

(Public Company; WRSP; Broadcast Media industry)

2000 — 2002 (2 years )

* Managed staff of more than a dozen audio producers, web producers and on-air talent.
* Built radio station strategy, branding and music playlist from scratch.
* Wrote copy and produced audio imaging.
* Created and directed all station marketing and promotional campaigns.
Assistant Program Director, WCLG Morgantown WV

Bowers Media

(Broadcast Media industry)

1997 — 2000 (3 years )

* Maintained schedule for full-time, part-time and intern staff.
* Directed intern program.
* Managed music scheduling.
* Wrote copy and produced audio imaging.
* Acted as on-air talent (music disc jockey, news reporter and sports reporter.)
Ass Program Director

WCLG-FM

(Online Media industry)

1997 — 2000 (3 years )