Founding Partner at Triggerbox Capital
Austin, Texas Area
- Current
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- General Partner at Triggerbox Capital
- Board of Directors at Collider Media
- Board of Advisors at Affinegy
- Board of Advisors at OneSpot
- Board of Directors at Austin Humane Society
- Founder/Principal at Triggerbox
- Recommended
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15 people have recommended Steve - Connections
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Steve Waters’s Summary
Spent the last 15 years turning emerging technology startups into high-growth, highly-valued market leaders. As an entrepreneurial, business-focused Chief Marketing Officer, I've built revenue momentum and shareholder value across technology megatrends, diverse target audiences, disparate vertical industries, and wildly fluctuating economies.
Triggerbox, launched in February 2008, provides a disruptive new kind of strategy consulting that converges my battle-tested startup value-building methodologies with the power of Web 2.0 and SaaS technologies.
Triggerbox works with a select number of emerging growth clients, and views them as partners in creating measurable value for their shareholders. We seek long term advisory relationships with the companies we serve, but structure our initial engagements so that value can be delivered with nominal risk. We use that initial engagement to evaluate the potential impact we can make, and then work with clients to replace a portion of our normal fees with equity incentives moving forward. This allows us to participate in the value we help to create.
Steve Waters’s Specialties:
Marketing, internet strategy, corporate development, venture capital fundraising, management consulting, Startup Advisory Board, SaaS, Web 2.0, Enterprise 2.0, new media, Enterprise software
Steve Waters’s Experience
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General Partner
Triggerbox Capital
(Venture Capital & Private Equity industry)
May 2009 — Present (3 months)
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Board of Directors
Collider Media
(Internet industry)
December 2008 — Present (8 months)
Stealth startup in the mobile advertising services sector.
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Board of Advisors
Affinegy
(Privately Held; 11-50 employees; Computer Software industry)
September 2008 — Present (11 months)
Affinegy makes the increasingly complex Digital Lifestyle network "just work". Affinegy's InstaLAN(tm) provides consumers with intelligent "always-on" network management across all of their devices and associated managed services. Affinegy's AMP(tm) solution provides unprecedented consumer intelligence and performance visibility to ISPs, device manufacturers, network gear providers and other stakeholders in the converged Digital Lifestyle network. www.affinegy.com
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Board of Advisors
OneSpot
(Privately Held; Online Media industry)
May 2008 — Present (1 year 3 months)
OneSpot allows anyone to curate and publish the best Web content for targeted online audiences. The company’s patent-pending Publishing-as-a-Service™ platform provides a fundamentally new and better model for media sites, traditional publishers, business brands and bloggers to leverage third party content that drives site traffic, audience engagement, SEO performance and email response rates. OneSpot was founded in 2005 by online news media pioneer Matt Cohen.
The OneSpot service, available on a subscription basis, monitors hundreds of thousands of Web sources, finding and linking to the Web’s best content. Publishers decide what is ultimately published, and results can be delivered as a widget, webpage, RSS/Atom feed, or email newsletter. This new model for Web publishing allows for the delivery of significantly higher volumes of high quality content output. -
Board of Directors
Austin Humane Society
(Non-Profit Organization Management industry)
February 2008 — Present (1 year 6 months)
Austin Humane Society is building a more humane community for homeless animals in Central Texas. Because we believe these animals deserve a chance to thrive in a loving environment, we offer innovative, nationally-recognized programs that save thousands of dogs and cats each year, and that inspire compassion for all living things.
By partnering with other animal advocacy organizations focused on specific areas of need, AHS coordinates a comprehensive safety net for at-risk dogs and cats, while attacking the root cause issues that threaten animal welfare. -
Founder/Principal
Triggerbox
(Internet industry)
January 2008 — Present (1 year 7 months)
Triggerbox™ is a breakthrough marketing insight service that brings your technology startup's big strategic targets into focus. Every day. Combining 15 years of tech value creation with the latest Internet technologies for data aggregation, communication and online collaboration, Triggerbox offers a disruptive new model for identifying and seizing your company's most compelling market opportunities.
Your marketing budget is limited. But your startup's future depends on how you spend it. Triggerbox represents an opportunity to tap strategic marketing horsepower and tailored marketing intelligence that you couldn't otherwise afford. To recognize your big targets earlier and more clearly. To fuel increased value as you seek capital. To position your company for a game-changing partnership or liquidity event. To forge an aggressive path toward profitability and sustainable growth. Anybody can take a shot. Only the best technology startups know exactly where they are aiming.
