VP, Sales and Marketing at Vistaprint
Spain
VP, Sales and Marketing at Vistaprint
Spain
Innovative and high-powered direct response leader with a proven track record of delivering exceptional results through building high performing teams, coupled with hands on execution. Highly analytical and results focused, with deep expertise in customer acquisition, customer retention, product marketing, rapid market entry and site conversion improvements.
direct response marketing, international expansion, channel development & management, ecommerce, negotiation, customer acquisition, performance marketing, localization, rapid market entry, P&L management, high performance team development, online channels, product marketing
(Public Company; VPRT; Internet industry)
July 2009 — Present (5 months)
(Public Company; VPRT; Internet industry)
April 2006 — Present (3 years 8 months)
Responsible for driving new customer acquisition, product marketing and site optimization across Vistaprint’s 16 European web sites.
- Led effort to open Vistaprint's European marketing office in 2007
- Fully managed and grew the P&L
- Acquired millions of new customers at very low COCAs through optimizing the channel mix (email, online, SEM, SEO, affiliate, etc.)
- Drove step-level function innovation through the channel and marketing mix
- Hired, grew and developed high performance acquisition, product & site optimization teams
- Expanded our European foot print by launching Norwegian, Danish & Polish web sites
(Public Company; VPRT; Internet industry)
November 2005 — April 2006 (6 months)
Responsible for driving new customer acquisition across Vistaprint’s 13 European and 3 APAC web sites.
- Developed plan and strategy to open European marketing office
- Drove multi-channel customer acquisition strategy across EU & APAC web sites
- Full P&L responsibility
(Public Company; 201-500 employees; Internet industry)
July 2004 — November 2005 (1 year 5 months)
(Public Company; 201-500 employees; Internet industry)
January 2004 — July 2004 (7 months)
(Public Company; 201-500 employees; Internet industry)
November 2002 — January 2004 (1 year 3 months)
(Public Company; VPRT; Internet industry)
June 2001 — November 2002 (1 year 6 months)
(Public Company; VPRT; Internet industry)
April 2000 — June 2001 (1 year 3 months)
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
1996 — 1996 (less than a year)
MBA , Online Marketing , 2000 — 2001
BA , Liberal Arts , 1996 — 2000
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Bentley College Alumni
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