Sven Lindner
- Location
- Munich Area, Germany
- Industry
- Consumer Electronics
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Sven Lindner's Overview
- Current
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- Marketing Manager at Sony Ericsson
- Recommendations
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5 people have recommended Sven
- Connections
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272 connections
Sven Lindner's Experience
Marketing Manager
Sony Ericsson
Privately Held; 5001-10,000 employees; Telecommunications industry
November 2009 – Present (2 years 4 months) Munich, Germany
Elaboration of the retail/point of sales marketing strategy for the Sony Ericsson brand in European markets:
- Development of KPIs & performance trackers: mystery shopping, a pan-European shop CRM database based on Salesforce.com and real-time reporting of merchandisers visiting shops.
- Determining investment choices: training modules for merchandisers, shop furniture and live phone units for in-shop display and demonstration.
- Analysis of results and recommendations: weekly dashboards and adjustments to investment priorities.
- Coordination with the country offices to put the retail strategy into place.
Sven Lindner's Languages
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English
(Native or bilingual proficiency) -
French
(Native or bilingual proficiency) -
German
(Native or bilingual proficiency)
Sven Lindner's Skills & Expertise
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