Marketing Consultant
Washington D.C. Metro Area
Marketing Consultant
Washington D.C. Metro Area
A seasoned and accomplished creative & marketing professional with agency background and 20+ years experience, who has demonstrated expertise across a broad spectrum of industries, from technology and healthcare to financial services and manufacturing, in both US and international markets.
A proven leader, valued for her ability to interpret business/organizational goals and complex processes into strategies for effective B to B and B to C marketing and communications programs . An expert at client relations, both for business development and existing projects, with strong talent for managing multiple engagements.
• Planning –researching, analyzing, developing briefs, markcom plans, budgets.
• Messaging - interviewing, analyzing results, creating messaging platforms.
• Web – information gathering, info architecture, content management, directing web designers and developers.
• Brand management
• Campaign management – integrated marketing plans for lead generation or brand awareness.
• Project management – of multiple projects and teams, vendors, schedules, and budgets.
(Marketing and Advertising industry)
2009 — Present (less than a year)
(Privately Held; Marketing and Advertising industry)
2008 — 2009 (1 year )
Responsible for overall client satisfaction and account growth for agency focused on B2B technology marketing. Provided oversight of the client account team, established processes and ensured quality of all deliverables. Developed strategic marketing programs, messaging platforms and creative briefs, supported internal teams in delivering projects on time and on message. Clients included Morgan Franklin, Plateau Systems, Software AG, Expert Choice, Truland, Carefx, Group Logic, IDEA.
(Privately Held; Marketing and Advertising industry)
2007 — 2008 (1 year )
Managed key accounts primarily in the B2B technology sector. Responsibilities included development of market assessment, collection and interpretation of data, competitive analysis, managing strategic and creative direction of projects, costing, daily oversight of workflow and deliverables and being the primary client interface.
(Marketing and Advertising industry)
2003 — 2006 (3 years )
Contracted as Interim Marketing Communications Professional for companies undergoing change and growth, specifically with a need to re brand and reposition themselves. Tasked with creating and directing marketing plans, for companies like AvCraft, Maestro Private Tours.
(Marketing and Advertising industry)
1990 — 1998 (8 years )
Co founder of this full service design and marketing agency in London, UK that focused on business to business, consumer services, products and programs. Headed up business development and account management. Clients included Grand Metropolitan, Legal & General, Dixons, UBS Investment Bank, Boosey & Hawkes.
(Marketing and Advertising industry)
1987 — 1990 (3 years )
Headed up a design consultancy that formed part of a broader communications group, specializing in brand identity, corporate/sales collateral, annual reports and financial communications.
BA , Typography & Graphic Communication , 1981 — 1985