Executive Vice President at The Nielsen Company
Greater New York City Area
- Current
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- Vice Chair and EVP at The Nielsen Company
- Chairman at Nielsen Media Research
- Past
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- President and CEO, MMI Group at VNU
- President and CEO at Nielsen Media Research
- General Manager, National Services and Emerging Markets at Nielsen Media Research
- Vice President and Marketing Manager, Nielsen HomeVideo Index (NHI) at Nielsen Media Research
- Education
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- Denison University
- Connections
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21
connections
- Industry
- Marketing and Advertising
- Websites
Susan Whiting’s Summary
Susan Whiting is Executive Vice President of The Nielsen Company with responsibility for global marketing and product leadership efforts across the organization. Nielsen is the world’s leading provider of marketing information and audience measurement services, including music, movies, books, home entertainment, videogames, mobile, and the Internet; plus business media products and services. She also serves as Chairman of Nielsen Media Research, the world-famous television ratings company.
In 2001, Susan was named president and chief operating officer of Nielsen Media Research, and assumed responsibility for day-to-day management of the company. Within nine months she assumed the role of CEO as well as president.
Susan was given the added title of Executive Vice President of Media Measurement and Information for parent company VNU in 2005, with overall responsibility for the group’s business units, including Nielsen Media Research, Nielsen Media Research International, Media Solutions, and Nielsen Entertainment.
In 2007, Susan was appointed Chairman of Nielsen Media Research; and her responsibilities as Executive Vice President have been expanded to cover all business units of The Nielsen Company (formerly known as VNU). She also serves as a member of The Nielsen Company’s Executive Council
Susan Whiting’s Specialties:
Marketing information, audience measurement, research and business media
Susan Whiting’s Experience
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Vice Chair and EVP
The Nielsen Company
(Privately Held; Market Research industry)
2008 — Present (1 year )
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Chairman
Nielsen Media Research
(Public Company; 1001-5000 employees; VNU; Market Research industry)
2007 — Present (2 years )
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President and CEO, MMI Group
VNU
(Public Company; 10,001 or more employees; Publishing industry)
2005 — 2007 (2 years )
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President and CEO
Nielsen Media Research
(Public Company; 1001-5000 employees; VNU; Market Research industry)
2001 — 2005 (4 years )
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General Manager, National Services and Emerging Markets
Nielsen Media Research
(Public Company; 1001-5000 employees; VNU; Market Research industry)
1997 — 2001 (4 years )
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Vice President and Marketing Manager, Nielsen HomeVideo Index (NHI)
Nielsen Media Research
(Public Company; 1001-5000 employees; VNU; Market Research industry)
1986 — 1997 (11 years )
Susan Whiting’s Education
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Denison University
BA , Economics
- Activities and Societies:
- Delta Gamma
Additional Information
Susan Whiting’s Websites:
Susan Whiting’s Groups:
Susan Whiting serves on the Board of Directors for:
• Wilmington Trust Corporation
• YMCA of Greater New York
• The Ad Council
• IRTS Foundation
She also serves on the Board of Trustees for:
• Peggy Notebaert Nature Museum
• Denison University
Other affiliations include:
• Former member of the New York Radio and TV Research Council (Served as treasurer, vice president and president of industry volunteer organization)
• Current member of the Connecticut Women’s Forum (a chapter of the International Women’s Forum (IWF), a global organization)
- Served as president
- Involved in international group as a board member and lead Connecticut group of 45 women
- Honored by IWF in 1997 as a “Woman Who Makes a Difference” for career accomplishments and mentoring
• Former member of the Advertising Research Foundation (members are advertisers, advertising agencies and research companies) - Board member in 2000-2001
Susan Whiting’s Honors:
• Named as one of Crain’s New York Business’ 100 Most Influential Women in New York City Business in 2007
• Recognized by The Wall Street Journal in their Women to Watch series in 2007
• Recipient of the 2006 Humanitarian Award from the Fairfield County Chapter of The Leukemia and Lymphoma Society
• Named 2005 Outstanding Female Role Model by the NBA Wives Association
• Named one of Multichannel News’ “Wonder Women” 2003
Susan Whiting’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
