Susan Weinschenk

Susan Weinschenk

Behavioral Psychologist, Author, Speaker, Consultant, Mentor, in the psychology of experiences

Edgar, Wisconsin (Wausau, Wisconsin Area)
Management Consulting

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Susan Weinschenk's Overview

  • Adjunct Professor at University of Wisconsin, Stevens Point
  • Chief of User Experience Strategy, Americas at Human Factors International
  • Principal at Weinschenk Consulting Group
  • Senior Consultant at Human Performance Associates

500+ connections


Susan Weinschenk's Summary

I have a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. I apply research in psychology to predict, understand, and explain what motivates people and how they behave. My consulting includes applying neuroscience to the design of websites, software, medical devices, tv ads, physical devices, presentations, experiences, and physical spaces. I am an author, teacher, mentor, and consultant to Fortune 1000 clients, government, non-profit, and start-ups. My books include: How To Get People To Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design: What makes them click?

I started the Weinschenk Institute in October of 2011. We teach, speak, consult on psychology, neuropsychology, persuasion, motivation, usability, and user experience.

I write a blog at and also write the Brain Wise blog at Psychology Today.

Specialties: Psychology, User Experience, teaching, speaking, mentoring, consulting

Susan Weinschenk's Experience

Privately Held; 1-10 employees; Management Consulting industry

October 2011Present (3 years) Wisconsin

Use psychology to understand, predict, and direct behavior.

Educational Institution; 501-1000 employees; Higher Education industry

January 2013May 2013 (5 months)

Taught an upper level undergraduate course, "Designing for Engagement" ,for the Web and Digital Media Development Major in the Computing and New Media Technologies department.

Chief of User Experience Strategy, Americas

Human Factors International

Privately Held; 201-500 employees; Information Technology and Services industry

February 2003October 2011 (8 years 9 months)

I was responsible for the sale and delivery of consulting and training, and managed the sales and consulting staff for a user experience consulting and training company. My geography included the "Americas".


Weinschenk Consulting Group

May 1991February 2003 (11 years 10 months)

Owned a usability/user experience consulting and training firm.

Senior Consultant

Human Performance Associates

August 1985May 1991 (5 years 10 months)

Human Factors consultant and instructor for consulting company in New Jersey.

Susan Weinschenk's Publications

Susan Weinschenk's Skills & Expertise

  1. User-centered Design
  2. User Experience
  3. Usability
  4. Consulting
  5. Teaching
  6. Usability Testing
  7. Heuristic Evaluation
  8. Information Architecture
  9. Usability Engineering
  10. User Research
  11. Persona
  12. Task Analysis
  13. Interaction Design
  14. Human Computer Interaction
  15. Contextual Inquiry
  16. Experience Design
  17. User Experience Design
  18. Wire Framing
  19. Web Design
  20. User Interface Design
  21. Training
  22. User Scenarios
  23. Human Factors
  24. CRM
  25. Rapid Prototyping
  26. User Interface
  27. Ethnography
  28. Wireframes
  29. Information Design
  30. Design Strategy
  31. Design Thinking
  32. Card Sorting
  33. Paper Prototyping
  34. Mobile Design
  35. Service Design
  36. Accessibility
  37. Focus Groups
  38. OmniGraffle
  39. Participatory Design
  40. Research Design
  41. Start-ups
  42. Visual Design
  43. Cognitive Psychology

View All (43) Skills View Fewer Skills

Susan Weinschenk's Education

Penn State Univ.

Ph.D., Psychology


Penn State Univ.

M.S., Psychology


Northeastern University

B.S., Psychology


Susan Weinschenk's Additional Information


Neuropsychology, human behavior, movies, theatre, acting, jazz, singing.

Groups and Associations:


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