LinkedIn: Susan Ward

Current

Marketing & Communications Director at Carlin & Ward, P.C.

Past

International Membership Chair at Legal Marketing Association
Board of Directors at U.S. Figure Skating
Member at New York City Opera

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Education

Montclair State University

Recommended

11 people have recommended Susan

Connections

215 connections

Industry

Law Practice

Websites

Susan Ward’s Summary

Carlin & Ward, P.C.
Marketing, Communications, and Development Director:

Susan Ward's contributions to the firm are in writing, editing, and technology. Her creative use of internet technology has earned the firm an international reputation in the niche market of eminent domain law and a place at the top of many search engines. Her foresight enabled the firm to launch the New Jersey Eminent Domain Law Blog before the Kelo case was decided by the U.S. Supreme Court in 2005. One of the first law firm blogs in New Jersey, The New Jersey Eminent Domain Law Blog focuses on international, national, and regional land acquisition issues, case law and legislation.

The firm is a boutique with an heavy emphasis in eminent domain law and corporate litigation. Attorney teams have successfully contested the right to take in municipal redevelopment, negotiated settlements and obtained substantial verdicts in valuation cases.

Susan Ward’s Specialties:

Susan writes and speaks about technology, marketing and management. Her articles appear in the New Jersey Law Journal and New Jersey Lawyer Guide to the Internet. "Preparing for Web 2.0," was the cover story in the NJLJ Technology Section (Aug. 17, 2007) and was posted on law.com as "Web 2.0 Won't Eat Your Mouse." "Hitting the Links" first appeared in the NJLJ and as "Top Blogs Hit All the Right Links" (Mar. 6, 2008).

Susan Ward’s Experience

Marketing & Communications Director

Carlin & Ward, P.C.

(Partnership; 11-50 employees; Law Practice industry)

September 2002 — Present (5 years 9 months)

Susan Ward, Marketing, Communications, and Development Director at Carlin & Ward, P.C. is responsible for the following functions:
• Brand management: Design concept for logo, collateral materials
• Write and pitch press releases and articles for publication
• Copy writing and advertising design
• Technology Chair: Website and blog content and development
• Business development and marketing budgets
• Design and coordinate special events and seminars
• Prospective client development and CRM
International Membership Chair

Legal Marketing Association

(Non-Profit; Legal Services industry)

2004 — August 2007 (3 years)

LMA International Membership Committee Chair Jan 2006 - Dec 2007
LMA Membership Quality Assurance Subcommittee Chair 2004-2006

Susan joined the Legal Marketing Association in February 2003. She served on the Membership Committee and chaired the Quality Assurance Subcommittee for two years. Under her leadership, four Quality Assurance Outreach projects were conducted to explore member benefits and features, special needs of members-at-large, and recruiting members and rewards. These "Member Conversations" were one of the top projects of 2005 cited at the 2006 LMA Leadership Conference. Susan currently leads the International Membership Committee, which consists of three subcommittees: Recruitment, Retention & Renewal, and Quality Benefits Development. Each of these teams is establishing best practices and serving as ambassadors to grow the organization as the "Authority for Legal Marketing."
Board of Directors

U.S. Figure Skating

(Non-Profit; Sports industry)

July 2000 — June 2003 (3 years)

Prior to serving on the Board of Directors, Susan chaired the Parents Committee. She edited the parent newsletter, spoke at round tables and seminars, and wrote articles for Skating Magazine. She served on the Harassment and Abuse Policy Task Force.

During her Board tenure, Susan led focus groups on the redistricting project headed by Strategic Planning. She led the Board in an initiative to create the Future Champions Series and worked with the Program Development Committee to see the project to fruition.

Susan served as Media and Sponsorship liaison for the 2005 Skate America International Grand Prix event in Atlantic City. On the local level, she led the initiative to form a minority outreach program that gave 20 members of the Atlantic City Boys and Girls Clubs an opportunity to learn to skate and perform in the Exhibition of Champions at Boardwalk Hall

Susan continues to work with U.S. Figure Skating as a member of the Strategic Planning Committee.
Member

New York City Opera

(Music industry)

1986 — 1992 (6 years)

Susan sang with New York City Opera during the time that Beverly Sills was General Manager and Christopher Keene was artistic director of the company. A lyric mezzo soprano, Susan performed operas in French, Italian, German and English. She toured with the company at Wolf Trap, the Saratoga Performing Arts Center, Art Park, and the Orange County Perfoming Arts Center in Costa Mesa, California. She appeared with the company in Live from Lincoln Center and Great Performances on PBS. Singing at the New York State Theatre at Lincoln Center was the fullfillment of a strong, focused ambition. Susan took great pride in being part of the artistic product that defined City Opera in an era when the company was first experimenting with supertitles and innovative contemporary staging.

Additional Information

Susan Ward’s Websites:

Susan Ward’s Interests:

Writing, public speaking, technology, marketing, management, media, figure skating, opera, music and theater.

Susan Ward’s Groups:

Legal Marketing Association
Partners for Women & Justice Honorary Committee
United States Figure Skating
New Jersey Skating Foundation
International Legal Technology Association, LinkedIn, family