Susan Waldes

Susan Waldes

SVP Client Services at Five Mill, Inc

Location
Raleigh-Durham, North Carolina Area
Industry
Internet

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Susan Waldes's Overview

Current
Past
Education
Connections

500+ connections

Websites

Susan Waldes' Summary

Shrewd, entrepreneurial, results-driven digital marketing manager with 15 years direct experience in eCommerce, interactive marketing and paid search. Skilled at managing direct reports and coordinating multiple teams and outside vendors to drive success and maximize ROI. Expert at utilizing all internal and external reporting and analytics tools to drive revenue, plan strategically and improve usability.

Thought leader and frequent contributor to many digital marketing outlets.

Specialties:
• Search Engine Marketing (SEM)
• Retargeting/Remarketing
• Bid Optimization - manual and platform (Marin, Dart Search, Kenshoo, Search Force)
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM) - Facebook, LinkedIn, Twitter, G+, GSP
• Multi-Channel Digital Strategy
• Mobile SEM and Cross-Channel Digital Marketing Strategy
• Analytics and Reporting
• Landing page and Funnel Optimization
• A/B testing
• Integrated Digital Messaging/Creative
• Forecasting and Projections
• Growth Hacking

Susan Waldes' Experience

SVP Client Services

Five Mill, Inc

Privately Held; 1-10 employees; Online Media industry

April 2014Present (7 months)

Lead search strategy and client services division for SEM-focused digital marketing agency specializing in cutting-edge, algorithmic SEM strategies to drive maximum ROI for premium lead gen and eCommerce clients.

Director of Client Services

3Q Digital

Privately Held; 51-200 employees; Marketing and Advertising industry

August 2011April 2014 (2 years 9 months)

(3Q Digital was formerly PPC Associates)

Lead client services team of 12 at holistic digital marketing agency with clients including Facebook, GoPro, OpenTable and 23andMe. Provided high level cross-channel strategic direction on client accounts. Developed, documentated and trained team on cutting edge tactical SEM strategies.

Served as escalation point for client, performance and team issues. Developed and implemented best-in-class client service practices that drive NPS scores of +70% and over %90 client retention rates

Director of Category Management

ivgStores

Privately Held; 11-50 employees; Retail industry

March 2011August 2011 (6 months)

eCommerce Marketing Consultant

ivgStores

Privately Held; 11-50 employees; Retail industry

January 2009March 2011 (2 years 3 months)

Serve as marketing and strategy consultant for large B2B and B2C niche eCommerce retailer with over 400 web properties, reporting to CEO. Plan and execute marketing and strategy directives including paid search program, organic search strategy, social media marketing and brand awareness. Use analytics data and competitor research to drive product acquisition strategy, improve user experience, leverage seasonality and grow revenue.

SEM, SEO & Optimization Consultant

Independent Marketing Consultant

January 1998February 2011 (13 years 2 months)

• Created and optimized paid search campaigns for a launching eCommerce venture which after 1 year currently drives 80% of their revenue.
• Optimized and managed search campaigns for a luxury real estate portal to decrease CPCs by 30% and increase conversions by %50.
• Optimized search campaigns, implement organic search optimization program and developed landing pages for a business training company resulting in dozens of 5-figure closes, increasing revenue by 35%.
• Created and managed all interactive initiatives including paid search, organic search and social media for an online video content provider. Analyzed and directed improvement of user experience, messaging and design creative for complete site redesign. Company revenue increased 200% in 6 months.
• Successfully created and managed geo-targeted search campaigns for several local businesses integrated with search engine local results to dominate local market share in their verticals.

Paid Search Marketing Consultant

Rockett Interactive, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

October 2007December 2009 (2 years 3 months)

Developed and managed large search campaigns in Google, Yahoo and MSN for a variety of clients in industries ranging from banking to consumer products, some with yearly budgets in excess of $2 Million. Optimized campaigns and bidding strategies to produce target CPA and ROI goals. Integrated search campaigns with other traditional and interactive media initiatives; planning around specific flight dates, messaging and geographical footprints. Used Doubleclick, DART Search and comScore.

Internet Marketing Consultant

Aklia Digital Media

Privately Held; 11-50 employees; Computer Software industry

October 2007May 2008 (8 months)

PPC Manager

ROI Revolution, Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

March 2006July 2006 (5 months)

Susan Waldes' Projects

  • Speaker on SEM and Digital Marketing Topics

    • October 2012 to Present
    Team Members: Susan Waldes

    LeadsCon Las Vegas 2014: Enhanced Campaigns Panel
    Unlocked by grow.co NYC 2014 SEM: What You Aren’t Doing or Are Probably Doing Wrong
    Webinar: Rule 2014 with RLSA & Retargeting
    Digital East Hendron VA 2013 Digital Marketing in a Cross Device World
    SMX East 2013 Enhanced Campaigns: What We’ve Learned so Far
    SMX Advanced Seattle 2013, Pro-Level Tips to Succeed at Remarketing
    SMX West 2013, Ready, Aim, Fire Then Retarget
    High Point Market 2012: Going Digital in the Home Goods Vertical
    SMX East 2012, The Optimal Conversion Recipe: Search, Display, Retargeting

Susan Waldes' Skills & Expertise

  1. SEM
  2. Web Analytics
  3. PPC
  4. E-commerce
  5. Digital Marketing
  6. SEO
  7. Marketing
  8. Social Media Marketing
  9. Analytics
  10. Google Adwords
  11. Email Marketing
  12. Management
  13. Google Analytics
  14. Competitive Analysis
  15. Social Media
  16. Online Advertising
  17. Web Marketing
  18. Organic Search
  19. Display Advertising
  20. Digital Strategy
  21. Interactive Marketing
  22. Integrated Marketing
  23. Advertising
  24. Strategy
  25. Entrepreneurship
  26. User Experience
  27. B2B
  28. Business Development
  29. Account Management
  30. Multi-channel Marketing
  31. Mobile Marketing
  32. Online Lead Generation
  33. Retargeting
  34. Bing
  35. Landing Page Optimization
  36. Facebook Marketing
  37. Team Building
  38. Search Advertising
  39. MSN AdCenter
  40. DoubleClick
  41. Lead Generation
  42. A/B testing
  43. Facebook
  44. Online Marketing

View All (44) Skills View Fewer Skills

Susan Waldes' Education

Savannah College of Art and Design

BFA, Metals and Jewelry

19941998

Contact Susan for:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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