Susan Lewis

Current

Product Evangelist at Rustici Software

Past

Alternative MBA student at Seth Godin
Sales & Marketing Manager at Travis Wolff
Manager, Business Development & Marketing at Hughes & Luce

Public Relations at Hughes & Luce, LLP
Owner at The Fab Faux (Self-employed)
Public Information Officer at University of North Texas
Public Relations/Marketing at SER-Jobs for Progress National, Inc.
Sports Reporter at Corpus Christi Caller-Times
Correspondent at Albuquerque Journal

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Education

University of Alabama
New Mexico State University

Recommended

2 people have recommended Susan

Connections

93 connections

Industry

E-Learning

Websites

My Website

Susan Lewis’s Summary

Creative professional with broad experience in communications and marketing. Kick butt at taking an idea and making it happen.

Susan Lewis’s Specialties:

Writing, strategic planning, social media, research and analysis, corporate communications, marketing, graphic design, websites

Susan Lewis’s Experience

Product Evangelist

Rustici Software

(Computer Software industry)

August 2009 — Present (5 months)

Chief question asker and marketing honcho for niche software development firm. Figuring out new ways to break the status quo and challenge our assumptions.
Alternative MBA student

Seth Godin

(Marketing and Advertising industry)

January 2009 — August 2009 (8 months)

Nine students, no textbooks, thousands of lessons.

Member of the most exclusive MBA program in the country. Created and led by marketing guru Seth Godin.
Sales & Marketing Manager

Travis Wolff

(Partnership; Accounting industry)

April 2007 — January 2009 (1 year 10 months)
Manager, Business Development & Marketing

Hughes & Luce

(Privately Held; 201-500 employees; Legal Services industry)

October 2006 — April 2007 (7 months)

- Responsible for all firm communications, including external website, internal communications, marketing materials and advertising campaigns. Manage relationships with outside vendors for website and advertising. Currently developing new general firm ad campaign and supervising redesign of website.
- Coordinate with attorney groups for specialty websites and blogs, including publicity for sites and dealing with outside vendors for design and hosting. Currently bringing two new websites and blogs through the process.
- Manage all public relations efforts, including work with outside agency.
- Direct and manage outside vendors for photography, graphic design and printing needs. Design and develop small projects in-house.
- Charged with developing and guiding business development efforts for Fort Worth office. Work with attorneys in that office to set goals and develop strategies.
- Develop department budget and negotiate contracts with outside agencies.
Public Relations

Hughes & Luce, LLP

(Privately Held; 201-500 employees; Law Practice industry)

May 2003 — October 2006 (3 years 6 months)

Media contact and primary writer in marketing department.

- Placed feature and news stories in national, state and local media, including the CBS Evening News, Associated Press and Wired News in 2005.
- Placed attorney-written articles as tactical part of PR plan in national and local publications, including the Dallas Business Journal, National Law Journal, Texas Lawyer, Executive Legal Adviser, Insights and Risk Management.
- Company spokesperson, quoted in the Dallas Morning News, among others.
- Develop strategic PR and marketing plans for individual attorneys, practice groups, offices and the firm as a whole.
- Initiated research program to assist attorneys in gaining new clients. Led to securing five new clients in 2004 and expanding work for existing clients in 2005 and 2006.
- Manage firm website, making all updates and changes as necessary.
- Work with attorneys to develop presentations, articles and personal marketing materials.
Owner
The Fab Faux (Self-employed)

(Self-Employed; Myself Only; Design industry)

August 1999 — May 2003 (3 years 10 months)

Took a deliberate break from PR to run my own business, learning first-hand about budgeting, project management and client service.

- Developed personal marketing and PR plan for business.
- Planned projects of varying scope and type from initial concept to implementation, reporting to my clients at each stage to ensure their satisfaction.
- Managed budget and finances.
Public Information Officer

University of North Texas

(Educational Institution; 1001-5000 employees; Higher Education industry)

February 1996 — April 1999 (3 years 3 months)

Media relations and writing in public affairs office of largest university system in North Texas.

- Primary media contact for College of Business, School of Merchandising and Hospitality and School of Library Sciences. Liaison with athletic department.
- Several successful story placements about university research projects in national magazines and local media.
- Generated story ideas and copy for monthly internal and external publications.
- Worked with design teams to develop promotional strategies and marketing materials for internal clients. New piece for student recruitment office won regional award from the Council for the Advancement and Support of Education (CASE) and resulted in a significant increase in applications.
- Facilitated website redesign team to limit fights between designers and technical staff. New website won regional award from CASE.
Public Relations/Marketing

SER-Jobs for Progress National, Inc.

(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

July 1994 — February 1995 (8 months)

Media contact and writer for national minority non-profit focused on education and employment.
Sports Reporter

Corpus Christi Caller-Times

(Public Company; 51-200 employees; Newspapers industry)

1991 — 1994 (3 years )

Award-winning sports writer for award-winning regional paper with circulation of more than 100,000.
Correspondent

Albuquerque Journal

(Newspapers industry)

1990 — 1991 (1 year )