Susan Tracey

Susan Tracey

Marketing/Customer Relations Director

Location
Greater Philadelphia Area
Industry
Food & Beverages

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Susan Tracey's Overview

Current
Past
Education
  • Peirce College, Philadelphia, PA
Connections

307 connections

Websites

Susan Tracey's Summary

Professional Summary

Social Media -- Public Relations -- New Launches -- Trade Shows -- Sales Support
Trend Analysis/Reporting -- Presentations/Demos -- Copywriting/Speeches
Corporate Communications -- Corporate Citizenship -- Reputation Defense

Marketing professional with intuitive talent at providing value to both employers and clients. Proven results in promotion, trend analysis, sales support, advertising, customer segmentation and related service levels. Vital in assisting sales with consistent and relevant material to put before customers. Partner with R&D team to develop new lines and expand existing product suites. Experienced trade show marketing including booth design that drives traffic and generates quality leads. Excellent verbal and written skills along with strong proficiency in Microsoft Office Suite, social media and presentation software. Team player with critical thinking abilities; loyal and dependable.

Susan Tracey's Experience

Marketing Manager

Ottens Flavors

Privately Held; 51-200 employees; Food Production industry

April 1986Present (28 years 7 months) Greater Philadelphia Area

Oldest food chemical company in North America specializing in flavorings. It is through the growth from a small to mid-sized company along with my willingness to move into vital areas of need that I gained a wide range of valuable business experience. Starting as a CSR, I gained the confidence of ownership to ascend to both global management and director levels. This broad view has given me skill sets that allow me to understand my client’s requirements. I feel best suited in a marketing role, encompassing all of my years of cross-spectrum experience. My time as Marketing Manager began in 2007.

• Integral in launching 3 new product lines including functional and on-trend flavors – Sales: $2.4 M
• Lent valuable insight/information in order to defend and retain $1.5 M in nutraceutical sales
• Accountable for staying abreast of all food/beverage trends – provide current information to R&D
• Develop effective demos, presentations, promotional materials & concepts for promotion
• Coordinate all activities around global industry trade shows including booth design & sample concepts - IFT, Supply Side, ISM, BCMA, Natural Products Show
• Compose & present trends in food/beverage/nutraceutical segments using WebEx & in person
• Conduct ideation sessions & themes around promotion
• Responsible for leading product collection projects & maintaining product libraries
• Segmented diverse group of customers & created service levels to better utilize resources
• Facilitate entire advertising process: ideation, ad creation, copy, effective placement
• Create rich email campaign, customer surveys & feedback channels
• Develop, implement and lead entire corporate citizenship program
• Partnered with sales to provide vital information – trends, market analysis, opportunities
• Develop & monitor yearly marketing budget
• Internal branding & communication through service projects, newsletter & internal presentations

Global CRM/Export Manager

Ottens Flavors

Privately Held; 51-200 employees; Food Production industry

20052007 (2 years)

• Company leader, hands on/strategic, in matters pertaining to global customer satisfaction & care.
• Inside sales support for largest global food manufacturer account both domestically and overseas
• Solely responsible for all dimensions of export and compliance parameters, including order processing, logistics, documentation requirements, incoterms, hazardous material issues, and government regulations
• Developed program to make smaller customers more profitable saving $50,000+ annually
• Secured grants totaling between $10K-$20K yearly from the Department of Agriculture
• Served as liaison to global partners in Asia Pacific, Brazil, Europe and Israel
• Core team member in developing specifications and implementing a company-wide Ross ERP System

Director, Customer Relations

Ottens Flavors

Privately Held; 51-200 employees; Food Production industry

20022005 (3 years)

• Responsible for all department activities; directed a team of six individuals and was accountable for quality customer care, precise order and sample entry of foreign and domestic clients, hiring and training, quarterly performance objectives and yearly reviews, salary and bonus negotiations
• Conceived, developed and implemented complaint program, directed corrective and preventative action team
• Created ongoing savings for customers without compromising profit by assessing logistics plan and redirecting freight to a partnered logistics company – this was highly valued by many A/B-level customers
• Liaison to the Temple Small Business Development Center, World Trade Center of Greater Philadelphia, Philadelphia Trade Office and Department of Agriculture’s Branded Program
• Developed “LEAP” employee incentive program; several suggestions led to considerable savings for company

Manager, Customer Service

Ottens Flavors

Privately Held; 51-200 employees; Food Production industry

19902002 (12 years)

• Managed work flow and activities of a department of four to deliver quality care and communicate
customer’s needs
• Organized, participated and audited clean-up of 27 year-old software in anticipation of ERP system
• Organized first company health initiative by converting unused space into an employee gym
• Optimized costing and pricing procedure – implemented scanning software to improve efficiencies
• Streamlined credits/returns policies and procedures
• Implemented company-wide monthly manager’s meetings
• Augmented development of company website and newsletter
• Developed customer satisfaction survey to uncover areas of opportunity for improvement
• Orchestrated smooth transition of all Customer Service responsibilities during facility relocation

Susan Tracey's Projects

  • Ross Systems ERP Implementation

    • October 2005 to Present
    Team Members: Susan Tracey

    Principle lead representing customer conversion and order entry for a company wide ERP implementation. Two year project participation while performing daily duties. Project was completed with no disruption to customers.

Susan Tracey's Volunteer Experience & Causes

  • Volunteer Experience

    • Founder and Administrator, Act Now! Corporate Citizenship Program

      Ottens Flavors
      • Economic Empowerment
      2008 present (6 years)

      Championed and now lead Ottens' social responsibility program. We support causes with volunteers and funds such as AchieveAbility, the Boy Scouts, The Children's Fresh Air Home, the Red Cross, Doctors Without Borders, Kiva.org, etc.

    • Participant, Bare Essentials

      St. Paul's Episcopal Church, Camden, NJ
      • Poverty Alleviation
      2000 present (14 years)

      Bare Essentials collects clothes and other goods on a monthly basis for the less fortunate of Camden County.

    • Fundraiser, Walk for the Cure

      National MS Society
      • Health
      April 2007 present (7 years 7 months)

      Yearly walk for the Cure, Ocean City, NJ

    • Supporter

      Kiva.org
      • Poverty Alleviation
      2009 present (5 years)

      Started a family lending group which has participated in 24 loans since 2009.

    • Participant, Scholarship Award Committee

      Peirce College
      • Education
      2013 present (1 year)

      Scholarship award committee participant for graduates of Peirce College, Philadelphia, PA

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Civil Rights and Social Action
      • Economic Empowerment
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation
      • Social Services
      • Native Americans
    • Organizations I support:

      • World Vision
      • Invisible Children Inc.
      • Bare Essentials/St. Paul's Breakfast Club
      • New Covenant Food Pantry
      • Avant Ministries
      • Compassion International
      • PA Wolf Sanctuary
      • Kiva.org

Susan Tracey's Honors and Awards

  • Summa Cum Laude

    Peirce College
    • May 2009

    Graduated with 4.0 GPA

  • Food Export USA Branded Program Grant

    USDA's Foreign Agricultural Service (FAS), the Pennsylvania Department of Agriculture
    • April 2005

    The Branded Program provides 50 percent reimbursement for eligible international marketing activities including: promotional funding -- public relations and advertising; in-store promotions and demonstrations; package and label modification; point-of-sale materials; and give-away items -- and trade shows -- exhibitor fees; set-up and rental costs; freight costs; and travel for two employees to international shows. This grant continued for five years.

  • US Commercial Service Exporter of the Year

    US Commercial Service
    • January 2004

    Award given to companies that exhibit excellence in exporting.

Susan Tracey's Skills & Expertise

  1. Leadership
  2. Flavors
  3. Marketing
  4. Customer Service
  5. Pricing
  6. Marketing Communications
  7. Customer Relations
  8. Advertising
  9. Sales
  10. Social Media
  11. Marketing Strategy
  12. Marketing Research
  13. Strategic Planning
  14. Food
  15. Food Industry
  16. PowerPoint
  17. Outlook
  18. Building Relationships
  19. Negotiation
  20. Research
  21. Strategy
  22. Microsoft Office
  23. Ingredients
  24. Highly detail oriented
  25. Trade Shows
  26. Management
  27. Outstanding time management skills
  28. Market Research
  29. Business Planning
  30. Team Building
  31. Cross-functional Team Leadership
  32. Logistics
  33. Consumer Products
  34. Food Safety
  35. Project Planning
  36. Telemarketing
  37. Microsoft Word
  38. Email Marketing
  39. Business Strategy
  40. Promotions
  41. Ross Systems
  42. Outstanding verbal and written communication skills
  43. Time Management

View All (43) Skills View Fewer Skills

Susan Tracey's Education

Peirce College, Philadelphia, PA

BS, Business Administration

20062009

Graduated Summa Cum Laude, 2009

Activities and Societies: Phi Theta Kappa National Honor Society

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  • career opportunities
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  • job inquiries
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  • reference requests
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