
Senior Entertainment & Media Executive
Greater New York City Area

Senior Entertainment & Media Executive
Greater New York City Area
Senior-level entertainment and media executive with over 20 years experience founding and developing businesses through strategic thinking, marketing and creative execution. Accomplished in start-ups, go-to-market strategies and strategic alliances, business & creative development and client management across traditional and emerging media landscapes; including cable, film production, music and digital media.
Strategic Marketing, Client Management, Business Development, Executive Producer, Creative Development
(Privately Held; Internet industry)
April 2002 — May 2009 (7 years 2 months)
Crafted digital agency’s business strategies to provide, strategy creative and technology solutions to entertainment, media and cultural arts clients; Secured new business contracts and optimized existing relationships with clients looking to increase revenue, broaden market awareness and footprint, improve usability and efficiencies; Supervised senior level engagements with platinum accounts in media and arts including Lifetime, IFC, NCTA, AETN, Carnegie Hall; Synthesized and translated client’s objectives and needs through timely and effective strategic and creative execution, conduit between client and creative team; Identified and spearheaded new products & service offerings; Crafted go-to-market strategy and positioned agency as strategic advisor; Strategically aligned with best of breed, category leaders to provide clients with broadest and most current customized service offerings across social media, video, mobile and technology platforms; Thought leader, educated and advised agency staff and clients on latest industry trends in media and technology.
(Self-Employed; Research industry)
March 2007 — July 2008 (1 year 5 months)
Developed concepts, wrote scripts and pitches for web and TV projects: Collaborated with NY-based production company; Represented by William Morris agency for web series.
(Privately Held; Internet industry)
April 2000 — April 2002 (2 years 1 month)
Developed Vmations network, designed to create & distribute Flash-based entertainment content to portal network; Crafted strategy to attract and aggregate portals such as AOL, Yahoo, MSN to showcase Vmations; Secured engagements with major label New Media & Video Production departments; Directed creative development, ensured agency's creative & production teams delivered on client expectations.
(Broadcast Media industry)
October 1997 — February 2000 (2 years 5 months)
Launched and managed commercial film production company, creating innovative music videos, cable IDs and commercials for clients that included Sony, HBO, Informix, Universal Records and Rykodisc Records; Crafted business plan, managed P&L, built and managed all aspects of sales and operations including internal production processes, accounting, payroll, vendor and client relationships and contracts; Generated profitable and cash flow positive operations each year by managing budget; Identified, developed and managed all directorial talent; portfolio strength led to interest in representation by leading commercial rep firm; Orchestrated creative process, working closely with company’s directors to develop, write and pitch creative.
(Marketing and Advertising industry)
March 1996 — September 1997 (1 year 7 months)
Managed long-form video department for a premier cable branding & marketing agency, including concept development, scripts, shoots, voice over and editorial. Oversaw broadcast design efforts for re-launch of cable network; hired and supervised production and broadcast design teams; managed production process
(Self-Employed; Research industry)
November 1994 — March 1995 (5 months)
Led overall creative development and production process for select music videos; clients included Sony Music, Warner Brothers Records and Time Bomb Records; Unified all interests from label departments including A&R and marketing, executive management and artist to determine cohesive creative direction; ensured delivery of agreed upon creative, schedule and budget.
(Privately Held; Music industry)
April 1992 — September 1994 (2 years 6 months)
Ran music video department for internationally recognized record label, overseeing the production of 100+ projects; Managed all aspects of artistic, marketing and financial considerations, from conception through final edit for prominent artists that included Sheryl Crow, Blues Traveler, Suzanne Vega and Bryan Adams; Solicited creative treatments from select directorial talent such as Spike Jonze, Mark Romanek, Zak Snyder, Paris Barclay and others; modified and adapted concepts to fit with overall visual marketing strategy; negotiated budgets and schedules with production companies.
BA , Political Science , 1982 — 1986
1984 — 1984