Susan Rich

Current

Member at Business Network International
Owner at RichWriting, Inc.

Past

Worldwide Program Manager, Cust. Svc. at Tektronix
Public Relations, Employee Communication at Boeing Commercial Airplanes

Education

Northern Arizona University

Recommended

15 people have recommended Susan

Connections

160 connections

Industry

Writing and Editing

Websites

Susan Rich’s Summary

I teach small business owners how to write their own marketing copy in the workshop, Write it Rich! Tips for Reluctant Writers. Visit my website for more details, or read my recommendations to see what others think of the class...

When I'm not talking about DREAMY copywriting,
I tell short business stories. My word-bites are perfect for web content, catalog copy, trade show materials, direct mail pieces, ads, and more. I'm also a compulsive editor, adept at finding misspelled words, typos, and garbled sentences in menus, magazines, product information brochures, and websites.

Susan Rich’s Specialties:

I am a business writing, editing, and writing consultant, specializing in advertorials, case studies and white papers; web site writing, catalog copy, brochures, and professional bios that sound like YOU talking.

I'm a natural-born editor and can add bite to your pre-written copy. I can also teach you, or your employees, how to write better, faster.

Susan Rich’s Experience

Member

Business Network International

(Writing and Editing industry)

December 2007 — Present (2 years 1 month)

Secretary-Treasurer for Willamette Chapter of BNI. Come visit our group, even without a cup of coffee our 7 am meetings will get your day started with companionship and referrals.
Owner

RichWriting, Inc.

(Writing and Editing industry)

August 2004 — Present (5 years 5 months)

My market-driven copy tells your story, attracts customers,
and builds your business. I use short, powerful word-bites to
snag attention, drive traffic, and close sales.

My best party trick: Writing real-time copy. Depending on the project, I can deliver polished content the same day. Last time I did this was at a manufacturing company, in a meeting with six executives. We wrote and edited on the fly, the project was done a few hours later.

Other than that... I specialize in short-form copywriting. My "word-bites" are perfect for web content, catalog copy, product brochures, advertorials, white papers, case studies, company backgrounders, and that ever-important "Mini Memoir" -- a brief bio that's all about YOU.
Worldwide Program Manager, Cust. Svc.

Tektronix

(Public Company; 1001-5000 employees; TEK; Telecommunications industry)

September 1999 — August 2004 (5 years )

Develop and implement worldwide programs to educate sales managers about the value of extended warranties on high-end instruments.
Develop collateral, trade show materials.
Public Relations, Employee Communication

Boeing Commercial Airplanes

(Public Company; 10,001 or more employees; BA; Aviation & Aerospace industry)

November 1990 — December 1999 (9 years 2 months)

Develop, implement and manage public relations and communication programs for internal and external audiences. Helped national and international media gain access to key executives for strategic interviews. Produced a monthly and daily newsletter for employees, and developed programs to ensure timely and accurate dispersal of company-related information.

Susan Rich’s Education

Northern Arizona University

BS Journalism , Journalism and Psychology , 1984 — 1988

Activities and Societies:

Graduated cum laude in News Editorial Journalism, only one of 300+ program graduates that year.