Susan Radd

Senior Technology PR consultant with specific expertise in broadband and wireless.

San Francisco Bay Area

Past
  • Vice President/Strategist at Edelman
  • Vice President at ARL Group
  • Senior Vice President at GCI Group
  • Manager, Corporate Communications at General Instrument Corp. (now Motorola Broadband through acquisition)
Education
  • Northwestern University
Connections
177 connections
Industry
Public Relations and Communications

Susan Radd’s Summary

Senior public relations professional specializing in strategic business-to-business and technology communications. Excellent track record of new business development and organic account growth. Strong service orientation forged in agency environments.

Susan Radd’s Specialties:

Specialize in wireless and broadband technologies. Specific expertise in cable, satellite, MSS, Wi-FI, WiMAX, wireless sensor networking, fixed wireless broadband. Also possess expertise in home broadband access. While at leading manufacturer of cable set-top boxes, helped introduce first commercial cable modem (now most widely deployed today) and launched digital cable television in conjunction with leading MSO service providers/broadband network operators.


Susan Radd’s Experience

  • Vice President/Strategist

    Edelman

    (Privately Held; 501-1000 employees; Public Relations and Communications industry)

    October 2004October 2005 (1 year 1 month)

    Grew and managed Advanced Communications group. Brought four new accounts (new business plus allocations) to Silicon Valley Office within first 90 days of employment.

  • Vice President

    ARL Group

    (Privately Held; 1-10 employees; Public Relations and Communications industry)

    July 2002July 2004 (2 years 1 month)

    VP at boutique start-up agency specializing in strategic technology communications and business development for clients. Because this was a start up, in addition to agency co-management and strategy, responsibilities also included hands-on tactical implementation of, well, pretty much everything.

  • Senior Vice President

    GCI Group

    (Public Company; 501-1000 employees; Public Relations and Communications industry)

    January 1998September 2001 (3 years 9 months)

    Managed Internet and telecommunications infratructure group. Client based totaled roughly $2 million in fees.

  • Manager, Corporate Communications

    General Instrument Corp. (now Motorola Broadband through acquisition)

    (Public Company; 5001-10,000 employees; Telecommunications industry)

    February 1997January 1998 (1 year)


Additional Information

Susan Radd’s Interests:

long-distance road cycling, mountain biking, DIY


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