
Independent Marketing and Advertising Professional
Greater Boston Area

Independent Marketing and Advertising Professional
Greater Boston Area
Creative, organized, research-loving writer with 23 years professional writing experience — everything from get-results direct mail pieces and thorough technical manuals to eye-catching marketing brochures and sharply worded editorial. Recently I've been doing a good deal of online work, and have started my own blog at http://smm110861.wordpress.com/ to capture and make accessible some of that wide-ranging and always original content.
You should also know that I enjoy the challenge of research, put time, attention and effort into all my projects (large or small), have an eye for detail and deliver content that is on target, on time and ready to use. I take pride in my work, and if we get the chance to work together you'll see this for yourself, first hand. Of course, I'm happy to provide professional references if you like.
You'll find a good deal of my work at http://www.Writing.Com/authors/smm110861. Keep checking back too, I'm adding more all the time!
Beyond writing to pay the rent, a lifetime love of fiction has produced 2 novels (Out of the Ordinary published in 2007), 4 short stories (an award winner in 2004, another in 2008) and a number of tart (and politically incorrect) opinion pieces and blog posts.
strong concepting and presentation skills; excellent writing and editing; solid proofreading and ability to come up to speed quickly.
(Marketing and Advertising industry)
2008 — Present (1 year )
(Marketing and Advertising industry)
2005 — 2009 (4 years )
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2000 — 2008 (8 years )
Write, edit and manage both print and online projects for all manner of clients, while also working to publish and promote my first novel, Out of the Ordinary.
(Public Company; NEB; Printing industry)
March 1991 — March 2001 (10 years 1 month)
Working as part of a creative team to develop and execute concepts for catalogs and direct mail vehicles used by this leading supplier of personalized business products.
Accomplishments:
• Developing and presenting creative concepts for catalogs, a variety of direct mail vehicles as well as online content.
• Writing and editing tips, testimonials and educational material used throughout both customer and prospect catalogs.
• Managing, directing and reviewing the work of an internal writing staff of two, as well as two external creative resources.
• Managing the day-to-day production of a 96-page business forms catalog - with a six week production schedule.
• Working closely with an internet consulting firm to develop navigation and copy for the initial launch of the NEBS website.
• Working closely with Merchandising to position products and services in order to achieve marketing and sales objectives.
(Educational Institution; 501-1000 employees; Higher Education industry)
January 1989 — March 1991 (2 years 3 months)
Providing copy, design and production support on a contract basis at a local university, while working as a freelance writer for several small businesses.
Accomplishments:
Researching, writing and coordinating the production of yearly course catalog and over 30 solo mailing pieces.
Managing outside design agency to develop semi-annual Continuing Education Tabloid with circulation of 450,000.
(Privately Held; 51-200 employees; Computer Software industry)
February 1988 — January 1989 (1 year )
Planning, writing and coordinating the production of brochures, press releases, ads, newsletters and other marketing materials for the manufacturer of this first generation electronic publishing software.
Accomplishments:
Writing, designing and distributing monthly newsletter used to provide national sales staff with up-to-date product details.
Writing advertising copy and scheduling placement of full page ads based on established media plan.
Researching, writing and assessing photography needs for press releases and other marketing collateral.
Providing editing support to staff Technical Writer responsible for hardware and software manuals.
(Public Company; 501-1000 employees; Computer Software industry)
December 1985 — February 1988 (2 years 3 months)
Working closely with product development to create documentation for CAD/CAM software and graphics workstations. Camera-ready manuals were then delivered to an in-house printing facility.
Accomplishments:
Writing and editing copy for hardware and software manuals before reviewing with technical staff to ensure accuracy.
Using various CAD/CAM software packages to create illustrations for software manuals.
Developing a Corporate Style Guide to be used for all hardware and software documentation.
BS , Business Management , September 1982 — June 1984
astrology, tarot, jewelry, gardening, health and fitness, parenting, politics, current events, spirituality
First Place Winner — Best New Sci-Fi & Fantasy for 2004 GOM Publishing Company
2008 Winner Sci-Art Short Story Contest
Carved in Granite, Tales of NH Storytellers