Susan McKittrick

Marketing Strategy Consultant

Location
Newburyport, Massachusetts (Greater Boston Area)
Industry
Nonprofit Organization Management

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Susan McKittrick's Overview

Current
  • Client Service Leader at McKittrick Associates LLC
Past
  • Senior Manager at Price Waterhouse
  • Director, Market Management at Atex
  • Consultant at Harbridge House
Education
Connections

300 connections

Websites

Susan McKittrick's Summary

Sales-savvy business leader working now in non-profit sector. Business track record of measurably improving results by planning and implementing programs that strengthen relationships with the right customers and open new markets. Specializes in:
-- customer and market analysis to aid in prioritizing investments, reinvigorating sales, fostering customer advocates.
-- evidence-based decision support to reposition service offerings, improve service, build sales.
-- project leadership to aid in implementing new growth strategies.
Combines business expertise, technology savvy and end-to-end process focus. Strong communication and management skills. Publishes and speaks occasionally on content marketing topics.

Specialties: Content marketing strategy. Customer and market analysis. Issue identification. Needs analysis. Value propositions and messaging. Influencer programs. Lead nurturing. Content curation. Segmentation. Social business strategy. Online engagement. Interviewing. Workflow analysis. Cost control. Process improvement. Measurement. Experimentation. Management. Collaboration. Marketing optimization. Marketing operations. Sales enablement. Sales and marketing alignment. Technology adoption.

Susan McKittrick's Experience

Client Service Leader

McKittrick Associates LLC

June 2009Present (5 years 4 months)

Analyst and Senior Consultant

Patricia Seybold Group

June 2010December 2013 (3 years 7 months)

Co-Chair, Marketing

2009 MIT Sloan CIO Symposium

November 2008June 2009 (8 months)

February 1995May 2008 (13 years 4 months)

Senior Manager

Price Waterhouse

February 1986February 1995 (9 years 1 month)

Director, Market Management

Atex

July 1979September 1985 (6 years 3 months)

Consultant

Harbridge House

July 1973August 1977 (4 years 2 months)

Susan McKittrick's Skills & Expertise

  1. Strategic Planning
  2. Management Consulting
  3. Marketing
  4. Recruiting
  5. Leadership
  6. Lead Generation
  7. Research
  8. Program Management
  9. Sales
  10. Process Improvement
  11. Market Analysis
  12. Marketing Management
  13. Strategy
  14. Business Development
  15. Business Process
  16. CRM
  17. Consulting

Susan McKittrick's Publications

  • Implementation Challenges Limit B2B Marketers' Success with Automation

    • Patricia Seybold Group
    • July 1, 2010
    Authors: Susan McKittrick

    Effective use of marketing technology has been proven to yield significant positive impacts including revenue increases, cost reductions, and improved accountability. However, success with marketing automation systems , in particular, does not come as easily as many vendors would like you to believe. In fact, about a third of all implementations don’t improve marketing results.

    With marketing automation one of the fastest growing segments in the software industry, we think it’s time to find out what can be done to improve performance. In this series on marketing technology, we will explore how marketers have used technology to achieve significant benefits, what vendors are doing to make their customers successful and what steps you should take before, during, and after you automate your marketing processes.

  • B2B Marketers Prepare to Get the Most Out of Today's Technology Tools

    • Patricia Seybold Group
    • August 12, 2010
    Authors: Susan McKittrick

    Traditional marketing experience and education fails today's B2B marketers who now face major changes in how buyers buy and tremendous opportunities to use technology to drive faster growth. Marketing leaders who don't take steps to transform their departments risk irrelevance. The framework outlined in this article provides a context for marketers to assess their situation and prioritize steps in their transformation.

  • Survey Shows Data-Driven Marketing Improves Business Performance...Yes!

    • Patricia Seybold Group and ITSMA
    • May 26, 2011
    Authors: Susan McKittrick, Susan Aldrich, Julie Schwartz, and Christopher Koch

    Measuring marketing’s impact on the business has been near the top of the CMO agenda for some time. Often the purpose is to prove marketing’s value, essentially looking back on accomplishments rather than forward to what can be. Today good marketing is wrapped in experimentation – finding ways to improve results. In this environment one would expect that we could finally show how marketing achieves business impact. That was the hypothesis behind the Patricia Seybold Group/ITSMA survey on data-driven marketing.

  • Content Curation Evaluation Framework: What to Consider When Evaluating Content Curation Platforms

    • Patricia Seybold Group
    • September 8, 2011
    Authors: Susan McKittrick

    A flurry of vendor activity combined with significant demand for content in web and social media marketing indicates that the content curation marketplace is developing quickly. More than ten vendors have begun addressing this marketplace in the last three years. Marketers have used the platforms for reasons ranging from tracking competitor activities to managing social media participation, and building a thought leadership position. Gain insight into the issues content curation platforms address for marketers and learn about the evaluation criteria relevant to marketers’ selection of the right platform.

  • Marketing Automation Implementation Evaluation Framework: How to Suppliers Help Their Customers Succeed?

    • Patricia Seybold Group
    • January 27, 2011
    Authors: Susan McKittrick

    For customers to truly manage their own success with marketing automation, they need access to information from multiple vendors that will allow them to make decisions in their own best interests. This marketing automation implementation evaluation framework, unlike a product feature comparison framework, provides a structure for collecting imple-mentation information from multiple vendors. That body of information can empower customers to take control of their success.

    Customers can incorporate this information into their platform selection process so they can a) choose a ven-dor that is strong in the areas where they think they need the most help, b) set expectations in the organization while getting purchase approval rather than after the fact, and c) chart their course to a successful implementation.

Contact Susan for:

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  • reference requests
  • getting back in touch

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