Susan Mason

Current

• Senior Producer, Interactive Media; Designer at Ross Culbert & Lavery, Inc.

Education

• Champlain College
• Boston University
• School of Visual Arts

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Recommended

1 person has recommended Susan

Connections

81 connections

Industry

Marketing and Advertising

Websites

• http://www.rclnyc.com

Susan Mason’s Summary

Susan heads up the interactive division of Ross Culbert & Lavery. She has over 10 years experience with website project management which includes establishing creative direction, design development, production and pricing. She oversees all aspects of RCL’s most demanding web projects and works closely with team members (strategic analyst, creative, technology and client) to ensure smooth development processes. She manages projects that vary in size and complexity and assures that they are delivered at the highest standard, on time and on budget.

Her resume of web sites includes those for Debevoise & Plimpton LLP, Morgan & Finnegan LLP, Metronexus, Lehman Brothers (Shareholders’ Annual), Omni Financial, Miramax Films, American Express (Intranet), ARCO, Kelley Drye & Warren LLP, Metlife’s Defined Benefit Services and the award-winning Proskauer Rose LLP site. With the breadth of her background, she has the unique ability to span both creative and technical worlds and design work that extends easily to different mediums. She is involved in all phases of creative and design development.

Susan Mason’s Specialties:

Susan extends business strategies to the web through the development of tangible visual documents in the form of the creative brief, sitemaps, and wireframes. She brings together both functionality and aesthetic to translate marketing goals and business initiatives to the visual plane. Susan's broad depth of online, video and print experience helps provide branding and strategy continuity across diverse mediums.

Susan Mason’s Experience

• Senior Producer, Interactive Media; Designer

  Ross Culbert & Lavery, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 1999 — Present (9 years 7 months)

  Perform project discovery and interviews and provide strategic business analysis that extends to web site design, functionality and copy. Creative lead on interactive media projects.Truly enjoy solving real business challenges for our clients through a savvy mix of design and smart functionality.

Susan Mason’s Education

• Champlain College

  Google Analytics, Online Marketing Bootcamp 2007 — 2007

  This program, given by Champlain College, EpikOne and Google Analytics covered Online Marketing Strategies, Search Marketing, Google Web Analytics, Site Optimization, and Social Media.

• Boston University

  BS, Photojournalism, Women's Studies, Advertising, 1977 — 1981

• School of Visual Arts

  Advertising coursework

Additional Information

Susan Mason’s Websites:

• http://www.rclnyc.com

Susan Mason’s Groups:

AIGA, NH/VT and New York member, BIG and Analytics Wednesday

•    AIGA | The Professional Association for Design member
•    OM Boot Camp member

Susan Mason’s Honors:

Received awards for the design of websites for Kelley Drye and Warren LLP, Proskauer Rose LLP, and Metlife Defined Benefit Services.

Susan Mason’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch