Susan (Jensen) Smith

Current

Owner and Forum Administrator at HOMEdigz.com LLC
Owner and Creative Director at Jensen Marketing (Sole Proprietorship)

Past

VP, Banking Product Manager at InsurBanc
VP, Marketing at Evansville Federal Credit Union
eCommerce Manager at Affinity Federal Credit Union

eCommerce Director at CELLARDIRECT.COM, INC
IP Account Executive at AT&T BUSINESS MARKETS DIVISION
Account Manager at GE Money
Product Manager, Incentive Programs at Bank One Financial Card Services
Retail Marketing Program Manager at National City Card Services

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Education

Capital University - School of Management
The Ohio State University

Recommended

5 people have recommended Susan

Connections

135 connections

Industry

Marketing and Advertising

Websites

Susan (Jensen) Smith’s Summary

My career has been wide-ranging, both in terms of function and location. I began in Ohio managing private label credit programs for large retail clients. I moved to New Jersey where I redirected my career promoting web hosting, working with a dot com start up, and managing the e-marketing function for a large credit union.

In Indiana I marketed a growing credit union using resourceful marketing strategies to compete with larger players in the market. We successfully re-branded the business, developed a new web site, added new e-services, and designed effective community PR projects.

Now in Connecticut, I spent 2 years as VP, Banking Product Manager with an internet bank that serves independent insurance agents. As the financial market for those products changed, I left to start a design business and extended the company online through Web 2.0. Currently, I am consulting with select clients to extend their brands online.

Susan (Jensen) Smith’s Specialties:

Writing
Blogging
Branding
Online Strategy
Website Development
Social Media
Small Business Marketing Consulting

Susan (Jensen) Smith’s Experience

Owner and Forum Administrator

HOMEdigz.com LLC

(Design industry)

January 2009 — Present (11 months)

HOMEdigz.com is an online community forum for home enthusiasts, and the many businesses that help them improve their homes.

Membership is free, and members can chat with other homeowners and experts in a room-by-room format.
Owner and Creative Director
Jensen Marketing (Sole Proprietorship)

(Sole Proprietorship; Real Estate industry)

May 2007 — Present (2 years 7 months)

Summary:

e-marketing consultant, online forum administrator, blogger and social media maven.

Current Projects:

Rooms That Work – a home staging and interior redesign company (www.roomsthatwork.com).

HOMEdigz – an online community for home enthusiasts (www.HOMEdigz.com)

Blogger – Maintain own blog (www.yourhomeonlybetter.com) and featured blogger for HomeGoods.

e-Marketing Consultant – helping businesses extend their brands online using blogging, forums, Twitter, Facebook and LinkedIn (www.susanjensensmith.com).
VP, Banking Product Manager

InsurBanc

(Financial Services industry)

June 2006 — May 2008 (2 years )

InsurBanc is an online bank that caters to the Independent Insurance Agency industry. I'm leaving this position to work on a new business venture over the summer.
VP, Marketing

Evansville Federal Credit Union

(Financial Services industry)

September 2002 — April 2006 (3 years 8 months)

Responsible for marketing a community charter credit union.
eCommerce Manager

Affinity Federal Credit Union

(Non-Profit; 201-500 employees; Banking industry)

May 2001 — May 2002 (1 year 1 month)

A new position responsible for the e-commerce channel.
eCommerce Director

CELLARDIRECT.COM, INC

(Internet industry)

May 2000 — December 2000 (8 months)

Responsible for development of a consumer web site for an Internet start-up. (Company lost funding)
IP Account Executive

AT&T BUSINESS MARKETS DIVISION

(Telecommunications industry)

June 1998 — April 2000 (1 year 11 months)

Represented AT&T’s Web hosting, e-commerce, and Internet access products.
Account Manager

GE Money

(Public Company; 10,001 or more employees; GE; Financial Services industry)

May 1997 — March 1998 (11 months)

Managed a large private label credit card program. (Was Greentree at the time).
Product Manager, Incentive Programs

Bank One Financial Card Services

(Public Company; 10,001 or more employees; ONE; Banking industry)

July 1996 — May 1997 (11 months)

A new position responsible for managing Bank One’s in-house transaction processing platform relating to incentive programs. Responsible for communication between developer and end-users of the system. (Position ended when transaction processing was outsourced to FDR.)
Retail Marketing Program Manager

National City Card Services

(Information Technology and Services industry)

January 1989 — July 1996 (7 years 7 months)

Responsible for the development and execution of marketing programs for several retail credit portfolios, including Dress Barn and J. Crew.