Social Media Marketing Strategist/CEO at Inner Architect
San Francisco Bay Area
- Current
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- Social Media Marketing Strategist/CEO at Inner Architect
- Past
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- Vice President at Lenser
- General Manager at Pacific Lists
- Account Manager at American List Counsel
- Account Manager at Millard Group
- Director of Operations and Circulation at IDG Communications
- Vice President at Lighthouse Communications
- Circulation Manager at Health Magazine
- Education
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- Keene State College
- Recommended
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4 people have recommended Susan - Connections
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377
connections
- Industry
- Marketing and Advertising
- Websites
Susan Hanshaw’s Summary
My work at Inner Architect brings 20 years as a direct marketing professional to my role as a social media marketing strategist. I am looking for opportunities to work with businesses to leverage the amazing opportunities available today using blogs, Facebook and Twitter as vehicles for marketing, direct to consumer sales, business development, customer service, and reputation management.
I have been a blogger since January 2007. Having built my company's integrated blog and web site, I understand both the marketing and technology sides of social media. My direct marketing experience includes developing and managing multi-million customer contact strategies on both the client and vendor sides. I have worked in a variety of B2C and B2B industries; ranging from companies such as Bank of America, Home Depot and Victoria’s Secret to hundreds of small niche businesses.
I am a frequent public speaker and trainer on Web 2.0 and social media topics and a contributing writer for Plaintiff Magazine. The author of two self-help books, Inner Architect and Unleashing Your Soul, inspirational speaking and writing are personal passions.
Susan Hanshaw’s Specialties:
Web 2.0, social media consulting, social media marketing, social media strategies, Linkedin, blogging, blog development, Facebook, Twitter, Wordpress, wine club marketing, wine club retention, law firm marketing, public speaking, inspirational speaker, direct marketing
Susan Hanshaw’s Experience
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Social Media Marketing Strategist/CEO
Inner Architect
(Privately Held; Marketing and Advertising industry)
2007 — Present (2 years )
As Inner Architect Founder and CEO, my vision is to build a firm that is a pioneer in the evolution of social media as a serious channel for marketing. We stand apart from other firms by applying the science of direct marketing to the environment and tone of social media.
Our services range from strategic consulting and training to being a social media marketing agency for those without the time, team or desire to manage the social media marketing efforts in a manner that will produce the best results. We also build blogs, Facebook pages and targeted Twitter lists of followers. -
Vice President
Lenser
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2000 — 2005 (5 years )
Launched and oversaw a list services division within a direct marketing agency:
• Researched and set up the systems necessary to manage the division
• Hired and trained sales, accounting and support staff
• Developed client base from zero to over 40 active clients in each of the list brokerage and list management departments
• Developed business outside of the company’s core catalog market
• Performed consulting and list services to key accounts
• Managed the business in the absence of the CEO -
General Manager
Pacific Lists
(Marketing and Advertising industry)
1999 — 2000 (1 year )
Performed general management responsibilities for small direct marketing list company working with body/mind/spirit marketers and non-profit organizations.
• Oversaw list brokerage, list management and accounting departments
• Held regular training sessions to promote staff development and increase industry knowledge
• Upgraded systems for research and work processing -
Account Manager
American List Counsel
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1996 — 1999 (3 years )
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Account Manager
Millard Group
(Professional Training & Coaching industry)
1993 — 1996 (3 years )
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Director of Operations and Circulation
IDG Communications
(Privately Held; Publishing industry)
1990 — 1993 (3 years )
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Vice President
Lighthouse Communications
(Professional Training & Coaching industry)
1989 — 1990 (1 year )
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Circulation Manager
Health Magazine
(Professional Training & Coaching industry)
1986 — 1988 (2 years )
Susan Hanshaw’s Education
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Keene State College
BS , Business Management with Concentration in Computer Programming , 1985
Additional Information
Susan Hanshaw’s Websites:
Susan Hanshaw’s Interests:
social media, blogging, personal development, running, working out, hanging out in the Napa Valley
Susan Hanshaw’s Groups:
Independent Book Publishers Association
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Women 2.0 -
CeC - Catalog & Ecommerce Club -
Wine Business Network -
Social Media Marketing -
DMA Social Media Council -
Vintage Wines
Susan Hanshaw’s Honors:
Ordained Ministerial Counselor
Valedictorian of Skyline Community College (Class of 1980, AA in Psychology)
Susan Hanshaw’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
