Social Media Strategist/CEO at Inner Architect
San Francisco Bay Area
- Current
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- Social Media Strategist/CEO at Inner Architect
- Past
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- Vice President at Lenser
- General Manager at Pacific Lists
- Account Manager at American List Counsel
- Account Manager at Millard Group
- Director of Operations and Circulation at Tech Media
- Vice President at Lighthouse Communications
- Circulation Manager at Health Magazine
- Education
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- Keene State College
- Recommended
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4 people have recommended Susan - Connections
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337
connections
- Industry
- Marketing and Advertising
- Websites
Susan Hanshaw’s Summary
My work at Inner Architect brings together 20 years as a direct marketing professional with the Web 2.0 and social media skills I've acquired in building my own business. I am looking for opportunities to work with businesses and individuals to leverage the amazing opportunities available today using Web 2.0 and social media tools as vehicles for marketing, business development, customer service, reputation management, product development and professional development. I also work with companies to integrate Web 2.0 to improve operational efficiencies and internal communications.
My direct marketing experience includes developing and managing multi-million dollar campaigns on both the client and vendor sides. I have worked in a variety of industries; ranging from companies such as Bank of America, Home Depot and Victoria’s Secret to hundreds of small niche businesses. I’ve been involved in several launches—as circulation manager for Health magazine, circulation director for Digital Video, and as Vice President hired to build a list services division for a multi-channel marketing agency.
I have been a blogger since January 2007. Having built my company's integrated blog and web site, I understand the technology side. I am a frequent public speaker and trainer on topics that include Web 2.0 and social media. The author of two self-help books, Inner Architect and Unleashing Your Soul, I also do inspirational speaking.
Susan Hanshaw’s Specialties:
Web 2.0, social media consulting, social media marketing, social media strategies, Linkedin, blogging, blog development, Facebook, job search, outplacement, public speaking, inspirational speaker, author, wordpress, direct marketing, career assessment, catalog marketing, publishing, database marketing, CRM
Susan Hanshaw’s Experience
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Social Media Strategist/CEO
Inner Architect
(Privately Held; Marketing and Advertising industry)
2007 — Present (2 years)
As Inner Architect Founder and CEO, my vision is to build a firm that provides strategies to companies, entrepreneurs and individuals for utilizing Web 2.0 and social media tools to achieve their business or career goals. For those who are unable to devote the time or talent, we offer our services as your social media marketing team.
As social media strategists our goals are to help build online presence, utilize social media sites for marketing, and help create a community of enthusiastic customers or evangelists. As career strategists, we have identified the latest trend in job search, which emphasizes a job seeker's ability to utilize Web 2.0 and social media networking to access the hidden job market and stand apart from the competition. -
Vice President
Lenser
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2000 — 2005 (5 years)
Launched and oversaw a list services division within a direct marketing agency:
• Researched and set up the systems necessary to manage the division
• Hired and trained sales, accounting and support staff
• Developed client base from zero to over 40 active clients in each of the list brokerage and list management departments
• Developed business outside of the company’s core catalog market
• Performed consulting and list services to key accounts
• Managed the business in the absence of the CEO -
General Manager
Pacific Lists
(Marketing and Advertising industry)
1999 — 2000 (1 year)
Performed general management responsibilities for small direct marketing list company working with body/mind/spirit marketers and non-profit organizations.
• Oversaw list brokerage, list management and accounting departments
• Held regular training sessions to promote staff development and increase industry knowledge
• Upgraded systems for research and work processing -
Account Manager
American List Counsel
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1996 — 1999 (3 years)
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Account Manager
Millard Group
(Professional Training & Coaching industry)
1993 — 1996 (3 years)
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Director of Operations and Circulation
Tech Media
(Professional Training & Coaching industry)
1990 — 1993 (3 years)
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Vice President
Lighthouse Communications
(Professional Training & Coaching industry)
1989 — 1990 (1 year)
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Circulation Manager
Health Magazine
(Professional Training & Coaching industry)
1986 — 1988 (2 years)
Susan Hanshaw’s Education
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Keene State College
BS , Business Management with Concentration in Computer Programming , 1985
Additional Information
Susan Hanshaw’s Websites:
Susan Hanshaw’s Interests:
social media, blogging, personal development, running, working out, hanging out in the Napa Valley
Susan Hanshaw’s Groups:
Independent Book Publishers Association
CSIX Connect Silicon Valley
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Women 2.0 -
Facebook.com -
CeC - Catalog & Ecommerce Club -
Social Media Marketing -
Direct Marketing Association -
DMA Social Media Council
Susan Hanshaw’s Honors:
Ordained Ministerial Counselor
Valedictorian of Skyline Community College (Class of 1980, AA in Psychology)
Susan Hanshaw’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
