at Eye Center Group
Muncie, Indiana Area
at Eye Center Group
Muncie, Indiana Area
Well balanced right and left brain thinker. Specialist in walking the line that separates marketing into art and science.
Next gen marketing (Gen Y and Millenials), social media networking, team leadership, patient health literacy, shoestring marketing, publicity, relationship marketing, project management, network cultivation, SEO, SEM, market research analysis, web user interface, Web 2.0, online/offline integrated marketing, market segmentation, behavioral segmentation, specialty health care, copywriting
(Hospital & Health Care industry)
December 2005 — Present (4 years )
- Jill-of-all-trades in integrated marketing communications
- Web site UI and traffic growth
- Project management
- Service line data analysis and recommendations
- Networking and referral development
- Copywriting and editing
- Creative liaison
- Budgeting
- Media planning and purchasing
- Contract negotiation
- Public Relations
(Real Estate industry)
May 2005 — Present (4 years 7 months)
- Design
- SEO/SEM
- Blogging
- Freelance projects
(Newspapers industry)
June 2004 — December 2005 (1 year 7 months)
- Develop promotions to drive circulation growth
- Project mangement
2000 — 2004
Bachelor of Science, Business Administration , Marketing Management , 2000 — 2004
Marketing to Gen Y and Millenials, web marketing, technology, photography, organic gardening, professional development, social media marketing
Muncie Young Professionals Group, Women in Business Unlimited
Promotion named to "Small Market Solutions, Newspaper Association of America: Best Practices", 2005