Personal Life Media, Inc.
San Francisco Bay Area
- Current
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- Vice Chairman at Association for Downloadable Media
- CEO and co-founder at Personal Life Media, Inc.
- Host at DishyMix Podcast
- Chair Emeritus at ad:tech Conferences
- Past
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- Advisory Board at OurStory.com
- Board of Advisors at My Vision One
- CEO at Cendara, Inc.
- SVP Sales & Marketing at Maven Networks
- VP Sales & Marketing at Mailblocks, Inc. (sold to AOL)
- Consultant at SoftCoin, Inc.
- SVP, Sales & Marketing at Excite@Home
- VP Sales at @Home Network
- Founder & CEO at Media Associates, Inc.
- Education
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- Stanford University Graduate School of Business
- University of Phoenix
- Recommended
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46 people have recommended Susan - Connections
-
500+
connections
- Industry
- Internet
- Websites
Susan Bratton’s Summary
Susan is the co-founder and CEO of Personal Life Media, a podcast and blog publishing company. PLM produces 35 (and growing) weekly audio shows and companion blogs offering juicy lifestyle content for people on the leading edge of culture.
You can access the free programming at http://www.personallifemedia.com or in iTunes at http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=216657439
With 100 million iPods in the hands of consumers and 300 million copies of iTunes on consumer's desktops, there is need for entertaining shows about personal growth, consciousness, relationships, anti-aging, finding your purpose, living green, new music and more.
Susan is filling the need for deeply engaging personal content delivered via audio streams and podcasts to get beyond the re-purposed mainstream, tech-oriented or amateur content available today to consumers.
As an early broadband advertising pioneer, an Internet entrepreneur, board member of a number of successful early-stage start ups, and Chair Emeritus of ad:tech - the leading digital marketing conference, she is perfectly positioned to create success in this next generation of digital distribution.
Susan Bratton’s Specialties:
podcasting, blogging, publishing, online advertising sales, public relations, product differentiation, digital marketing, internet technologies and web services, branding, identity and market positioning
Susan Bratton’s Experience
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Vice Chairman
Association for Downloadable Media
(Internet industry)
2007 — Present (2 years)
Susan is the progenitor of the ADM, having originally convened the original 14 companies to explain her vision for an organization that would help individual podcasters and vidcasters as well as media companies both emerging and traditional monetize their content by creating standards and guidelines for the industry.
You can find the ADM at downloadablemedia.org. -
CEO and co-founder
Personal Life Media, Inc.
(Privately Held; 11-50 employees; Internet industry)
September 2006 — Present (2 years 11 months)
Susan manages the content co-creation of unique programming for the Personal Life Media podcast and blog network.
She oversees the promotion of and relationship with the talent, typically authors, Ph.D's, workshop facilitators and innovators who partner with PLM as show hosts and bloggers.
Her experience in pioneering digital marketing advertising formats and her tap-roots into the agency and brand marketing communities naturally lend her talents to handling the advertising and sponsorship relationships at Personal Life Media. -
Host
DishyMix Podcast
(Privately Held; Internet industry)
September 2006 — Present (2 years 11 months)
DishyMix: Success Secrets from Famous Media and Internet Business Executives
http://personallifemedia.com/podcasts/232-dishymix
Crave authority? Visibility? Want to attain a power position? Want to be a leader with your own personal brand? Then model the behavior of successful entrepreneurs, CEOs and executives. Join Susan Bratton, industry connector and cognoscenti, as she combines her bold approach and playful persona in this talk show that dives deep into the life lessons of fascinating individuals from the world of digital media, marketing and Web 2.0. Get pearls of wisdom, smart advice and warnings to heed.
Susan gets titans of industry to reveal themselves, not just their business strategy, through personal stories, their biographies, exploits and escapades. This show will mentor you so you can leave your own legacy of leadership. Be inspired. Be amazed. Most of all…be entertained. -
Chair Emeritus
ad:tech Conferences
(Internet industry)
1996 — Present (13 years)
Susan is now Chair Emeritus of ad:tech Expositions, the leading conference for digital marketers that reaches more than 50,000 attendees at events in San Francisco, Chicago, Miami, New York, Paris, London, Singapore, Beijing, Shanghai and Sydney. Susan was conference chair from 2001-2006 and personally selected nearly 1,000 speakers each year as she programmed every event uniquely.
Susan continues to participate as a speaker, moderator and on the ad:tech advisory board. -
Advisory Board
OurStory.com
(Internet industry)
2005 — 2008 (3 years)
Susan was on the advisory board of Wisdom Ark from the inception of OurStory.com through the launch of Tribit.com.
Susan worked with Andy Halliday and Paul Gassee at her dining room table on the original business model, later polished by Ryan Keating. Andy Halliday continues to innovate social media as he plans his next endeavor. -
Board of Advisors
My Vision One
(Internet industry)
2008 — 2008 (less than a year)
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CEO
Cendara, Inc.
(Privately Held; 1-10 employees; Internet industry)
February 2002 — March 2007 (5 years 2 months)
Susan Bratton is known for her “power-rolodex” of decision-makers in Marketing, Advertising and Media. Her relationships in the high-tech, packaged goods, entertainment, retail, automotive, and web-services industries successfully create new business opportunities for her clients.
Susan’s 25 years of experience with publishing, Internet start ups, industry associations, programming industry conferences and corporate advisory boards provides leadership strategies to create comprehensive growth plans for high-tech companies in the interactive marketing industry. -
SVP Sales & Marketing
Maven Networks
(Privately Held; 11-50 employees; Internet industry)
April 2004 — December 2004 (9 months)
Susan helped Maven Networks establish a sales team and a go-to-market plan before segueing onto the company's advisory board. Maven has been acquired by Yahoo!.
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VP Sales & Marketing
Mailblocks, Inc. (sold to AOL)
(Privately Held; 11-50 employees; Internet industry)
February 2003 — January 2004 (1 year)
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Consultant
SoftCoin, Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2002 — 2002 (less than a year)
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SVP, Sales & Marketing
Excite@Home
(Public Company; 1001-5000 employees; ATHM; Internet industry)
April 1996 — August 2001 (5 years 5 months)
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VP Sales
@Home Network
(Internet industry)
1996 — 1998 (2 years)
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Founder & CEO
Media Associates, Inc.
(Privately Held; 1-10 employees; Publishing industry)
January 1986 — March 1996 (10 years 3 months)
Media Associates was a rep firm in the trade publishing industry founded by Susan at age 26. Susan was the Western-region representative for a number of print magazines selling the ad pages for her market. Those magazines included Computer Pictures, AV/Video, and Multimedia Producer among others over the course of her 10 year experience.
Susan successfully sold Media Associates to her long-standing and best publisher, Knowledge Industry Publications and stayed on as Associate Publisher with KIPI until the Internet era proved too enticing.
Susan Bratton’s Education
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Stanford University Graduate School of Business
Executive Management
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University of Phoenix
BSBA , Business Administration
Additional Information
Susan Bratton’s Websites:
Susan Bratton’s Interests:
podcasters who want to join my network, personal growth workshops, Burning Man, TED, cooking for friends, deeply connected intimate conversations, public speaking, hiking, skiing, shopping, digital marketing innovation, Web 2.0 business models, Darwinian theory, PsyTrance, Bhangra, travel
Susan Bratton’s Honors:
AdAge magazine recognized Susan as a “Digital Media Master” and one of the “10 Internet Pioneers.” The Madison Avenue Journal presented her the "Meteor" All-Star Award for giving hundreds of companies and industry platform in 2007. A founding member of the Internet Advertising Bureau, she served 5 years, including an election to Vice Chairman. She continues to be a sought-after speaker, presenting at over 50 digital conferences and winning the coveted DEMO God award.
Susan Bratton’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
