Susan Baroncini-Moe

Susan Baroncini-Moe

Digital Marketing Strategist + Executive and Leadership Consultant + Author, Business in Blue Jeans

Indianapolis, Indiana Area
Professional Training & Coaching

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Susan Baroncini-Moe's Overview

  • Digital Marketing Strategist + Executive and Entrepreneur Coach at Business in Blue Jeans
  • Chief Business Geek at DrumMax, LLC

500+ connections


Susan Baroncini-Moe's Summary

Susan Baroncini-Moe, author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, is an entrepreneurial and executive coach and digital marketing strategist. Her blog, Business in Blue Jeans, has been listed by several notable resources as one of the best blogs for entrepreneurs and business owners.

Recently named on of The Top 40 Digital Marketing Experts for 2014 by Online Marketing Institute, Susan leverages her unique fusion of business and technological knowledge, her experience in the personal growth industry, and her incredible brainstorming capabilities to transform businesses around the globe. She has worked with clients on four continents, in both profit and non-profit industries, with startups and growth companies, in all different industries, and has been mentoring entrepreneurs, small business owners, and corporations for over fifteen years. She is a sought-after strategist and public speaker, and she and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Yahoo Finance, Investors Business Daily, Social Media Examiner, American Express Open Forum, and more.

Susan has shared the stage with business giants like Michael E. Gerber, Larry Winget, Bob Burg, David Meerman Scott, Chris Brogan, and many other other business and marketing bestselling authors, celebrity entrepreneurs, and thought leaders, and is a current Guinness World Records® recordholder.

Susan has trained extensively in coaching (business, executive, and wellness), marketing (with an emphasis on digital marketing), productivity, employee engagement, and overall business strategy. She has tried over 100 hobbies and travels the globe with her Uruguayan rock star husband, Leo.

Specialties: executive coaching, entrepreneurial coaching, digital marketing, productivity, branding, relationship marketing, employee engagement, team-building, customer service, business growth.

Susan Baroncini-Moe's Publications

  • Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style

    • Sound Wisdom
    • June 4, 2013

    "This is the best little 'how-to' book for starting and running a small business I've come across. Don't even think about going into business without it. And if you are already in business, this book is a must-read."
    --Larry Winget, television personality and 5 time bestselling author, including the #1 bestseller: Shut Up, Stop Whining and Get A Life

    "Business in Blue Jeans is a strong book of advice for people seeking to find their own way to do business. It's filled with bravery and a lot of opportunities to bring yourself up to a new level. Susan Baroncini-Moe has your homework right here. Get on it."
    -- Chris Brogan, CEO & President of Human Business Works, co-author of The Impact Equation.

    "Susan shows you how to have a business and a life, what an amazingly refreshing concept."
    --John Jantsch, author of Duct Tape Marketing and The Commitment Engine

    More than just a “how to” guide, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style contains actionable, practical strategies to get your business off the ground. First, you’ll deal with the mental stuff that’s getting in your way, called “brain junk” by author Susan Baroncini-Moe. Then, you’ll come up with a fantastic idea for your business—something you’ll love doing. You’ll package that idea into a brand that, when you share it with the world, attracts clients and customers. Plus you’ll discover the magic of building a team of mentors and assistants who can help you get a lot more done in a lot less time. Business in Blue Jeans is the ultimate guide to starting and growing a successful business that makes everything else that you want in life possible.

Susan Baroncini-Moe's Honors and Awards

  • Guinness World Records® Title Holder

    Guinness World Records®
    • June 2012

    I hold the current Guinness World Records® title for the world's longest uninterrupted live webcast.

  • Top 40 Digital Marketing Strategists of 2014

    Online Marketing Institute
    • January 2014
  • Best Blogs for Entrepreneurs 2013

    Broadview Networks
    • December 2013
  • Small Business Influencer Awards Community Choice Winner

    • 2013

Susan Baroncini-Moe's Experience

Digital Marketing Strategist + Executive and Entrepreneur Coach

Business in Blue Jeans

Privately Held; 1-10 employees; Marketing and Advertising industry

November 2007Present (6 years 11 months) Indianapolis, Indiana Area

I coach C-suite and high level executives and entrepreneurs who want to expand the balance between personal and professional, improve the management of high-stress lifestyles, and take the next step forward in their lives and careers. It doesn't have to be lonely at the top!!

I also work with service-based entrepreneurs and small business owners to find new ways to improve and expand their businesses. Some of this work comes through coaching and some comes through consulting, depending on the unique needs of each client and his/her business. At Business in Blue Jeans, we have a full-service marketing team ready to implement your digital marketing strategies.

Chief Business Geek

DrumMax, LLC

Privately Held; 1-10 employees; Music industry

2011Present (3 years)

As Chief Business Geek (and wife) at DrumMax, I manage the overall business strategy and marketing plans of the company. My team implements our social media and grassroots programs, connects with influencers, retailers, and reps, and manages our artist endorsement program.

CEO/Business Coach

InnerBuild Services, LLC

August 2003November 2007 (4 years 4 months) Des Moines, Iowa Area

As a business coach in my first coaching venture, I worked with my clients to help them resolve any personal and professional challenges that were thwarting their success. I helped them add structure to their businesses, create sound marketing plans, and develop strategies for attracting high-level staff. I worked with each client to increase productivity and efficiency throughout the business and to develop a strong corporate culture that would foster a stronger team atmosphere from the top down.

Web Content Manager

August Home Publishing Company

Privately Held; 51-200 employees; Publishing industry

20012003 (2 years) Des Moines, Iowa Area

As a web and multimedia executive consultant, I worked with magazine publishers to take their printed content from the magazines and convert it into downloadable content that could be sold online. I managed their weekly email newsletters and coordinated with teams across the company to develop original multimedia content (including video and apps) for deployment online, as well as to improve usability and conversion rates on web sites. I was also responsible for brainstorming new business concepts for implementation in the online space.

Web Consultant, Web Design Instructor

The University of Iowa

Educational Institution; 10,001+ employees; Higher Education industry

September 1998April 2001 (2 years 8 months) Iowa City, Iowa

At the University of Iowa, I taught web design and development to faculty, staff, and students, and assisted faculty with putting their courses online. I developed event concepts to increase awareness for multimedia opportunities and implemented those event plans, and acted as advocate for the use of technology in the classroom and on campus. Finally, I created and implemented a training program specifically for teaching assistants to teach them to be more effective in leveraging online tools in the classroom.

Susan Baroncini-Moe's Organizations

  • National Speaker's Association

    • 2012 to Present
  • Junior League

    • April 2014 to Present

Susan Baroncini-Moe's Languages

  • French

  • Spanish

Susan Baroncini-Moe's Skills & Expertise

  1. Public Speaking
  2. Marketing
  3. Team Building
  4. Social Media Marketing
  5. Social Media
  6. Blogging
  7. Email Marketing
  8. Copywriting
  9. Editing
  10. Digital Marketing
  11. Advertising
  12. Marketing Strategy
  13. Start-ups
  14. Event Planning
  15. Coaching
  16. Small Business
  17. Entrepreneurship
  18. Strategy
  19. Public Relations
  20. Lead Generation
  21. Online Marketing
  22. Web Marketing
  23. Online Advertising
  24. Web Design
  25. Integrated Marketing
  26. Newsletters
  27. Management
  28. Social Networking
  29. SEM
  30. Consulting
  31. Marketing Communications
  32. Google Adwords
  33. Brand Development
  34. Relationship Marketing
  35. PPC
  36. B2B
  37. Facebook
  38. Website Development
  39. Direct Marketing
  40. Web Development
  41. SEO
  42. Mobile Marketing
  43. Business Development
  44. Executive Coaching
  45. Digital Strategy
  46. E-commerce
  47. Web Analytics
  48. Google Analytics
  49. Social Marketing
  50. Affiliate Marketing

View All (50) Skills View Fewer Skills

Susan Baroncini-Moe's Education

University of Iowa

M.A., Sociology, Social Psychology


Purdue University

B.A., Sociology, Law and Society


Park Tudor School

High School Diploma


Susan Baroncini-Moe's Volunteer Experience & Causes

  • Volunteer Experience

    • Volunteer, Camper Registration 2014

      Happy Hollow Children's Camp, Inc.
      • Children
      July 2014 present (3 months)
    • Volunteer, Big Red Bash

      Little Red Door Cancer Agency
      • Health
      July 2014 present (3 months)
  • Volunteer Interests

    • Causes I care about:

      • Children
      • Education
      • Environment
      • Health
      • Human Rights
      • Politics
      • Science and Technology
    • Organizations I support:

      • Somaly Mam Foundation
      • Breast Cancer Action
      • The Nature Conservancy
      • National MS Society
      • American Diabetes Association
      • American Heart Association | American Stroke Association

Contact Susan for:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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