VP of e-Commerce at Nature Trade
Greater Los Angeles Area
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Susan McKenna’s Summary
...a digital/direct marketing professional and serial entrepreneur focused on Internet business strategy including e-commerce solutions, lead generation and branding. I have a proven track record generating sales leads and building profitable Internet channels. I am a results-driven, direct Web marketer specializing in e-commerce website development, social commerce, social networking, visitor & customer acquisition programs including affiliate programs, email marketing, search engine optimization and online advertising.
Susan McKenna’s Specialties:
E-commerce strategy, social networking, social commerce, mobile commerce, website management, affiliate programs, search engine marketing (PPC, SEO, Paid Inclusion), banner ads, media buying, Web software and systems such as: content management systems (Ektron, CameBack, Volutionn, etc) ERP (Netsuite), shopping carts, EDI, Commerce Hub, etc
