Susan Abbott

Current

• Board Member at Qualitative Research Consultants Association
• Moderator, Facilitator, Creative Thinker at Abbott Research + Consulting

Recommended

6 people have recommended Susan

Connections

297 connections

Industry

Market Research

Susan Abbott’s Summary

Susan brings and executive level perspective to QUALITATIVE research, FACILITATION and CONSULTING focused on customer experience.

Our focus is giving you actionable insights. Projects frequently include sticky or intractable challenges. We bring innovative thinking to qualitative research design, and strategic thinking to interpretation.

Services include:
- Customer experience design
- Custom qualitative research -- we help you select the right method for your objectives
- Innovation workshops
- Trend studies of emerging trends and their impacts on your organization
- Workshops involving customers and company representatives

Susan Abbott’s Specialties:

Specialists in qualitative research of customer experience.
Experts with significant depth in service industries, financial services, B2B, and employee research.

Susan Abbott’s Experience

• Board Member

  Qualitative Research Consultants Association

  (Market Research industry)

  September 2009 — Present (3 months)

  QRCA is the professional association for qualitative researchers. We hold an annual conference (researchers only), a symposium (open to all), and sponsor a joint conference bi-annually with AQR.
  
  If you are a qualitative research practitioner, it's the essential resource and the top professional network worldwide.

• Moderator, Facilitator, Creative Thinker

  Abbott Research + Consulting

  (Market Research industry)

  November 2001 — Present (8 years 1 month)

  Qualitative research of all kinds including:
  * focus groups * interviews * customer workshops / customer labs * on-site research * bulletin boards * web-meetings
  
  Facilitation of innovation workshops
  
  Consulting on: customer experience design + service strategy; implementation of innovation plans / change management support
  
  Professional ideator: sandbag your team with a proven creative to ensure you get some breakthrough ideas

Additional Information

Susan Abbott’s Interests:

Author of the book "The Innovative Organization", based on research conducted with over 150 managers and executives in a wide variety of industries.