Surya Yalamanchili

Current

• Candidate, Ohio 2nd district at U.S. House of Representatives

Past

• Director, Product Marketing at SocialMedia Networks
• Director of Marketing at LinkedIn
• Brand Manager at Procter & Gamble

• Marketing at DiversityInc
• Olay Skincare Marketing Design at Procter & Gamble
• Beauty Care - Finance at Procter & Gamble
• Director of Marketing at DiversityInc
• Founder at Surreal Publications (Self-employed)

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Education

• Rutgers University

Recommended

5 people have recommended Surya

Connections

500+ connections

Industry

Consumer Goods

Websites

• Surya for Congress

Surya Yalamanchili’s Summary

(speaking Bio):
Surya's broad interests have led to interesting experiences across entrepreneurship, the corporate world, and even reality TV. In 1996, during the early days of the Internet, Surya started a successful e-commerce consulting firm at the age of 15. Subsequently, while attending Rutgers University, he worked as Director of Marketing at DiversityInc, served as a class president, gave the commencement address, and then graduated with honors. After Rutgers, Surya joined Procter & Gamble, and by age 24, became one of the youngest Brand Managers in company history. He took a brief detour during this time when he was chosen from over a million applicants to “compete” on the national TV show, The Apprentice. In 2007 he was honored by Advertising Age with inclusion on the “40 under 40” list.

Surya Yalamanchili’s Specialties:

CPG branding & marketing, new media monetization, internet marketing, brand strategy, marketing & product insights

Surya Yalamanchili’s Experience

• Candidate, Ohio 2nd district

  U.S. House of Representatives

  (Government Agency; Legislative Office industry)

  September 2009 — Present (3 months)

• Director, Product Marketing

  SocialMedia Networks

  (Consumer Goods industry)

  December 2008 — September 2009 (10 months)

• Director of Marketing

  LinkedIn

  (Privately Held; 201-500 employees; Internet industry)

  October 2007 — November 2008 (1 year 2 months)

• Brand Manager

  Procter & Gamble

  (Public Company; 10,001 or more employees; PG; Consumer Goods industry)

  May 2003 — October 2007 (4 years 6 months)

  Broad based business leadership with a focus on operations and marketing. Roles included: product roadmap design, in-market delivery, go-to-market (in-store), and corporate media strategy.
  - Analyzed consumer research, market trends, and technical capabilities, to recommend product launches and strategic positioning.
  - Developed and led execution of full-year business objectives and marketing plans (and budget recommendations).
  - Led development of numerous advertising campaigns (inclusive of TV, newspaper, magazine, radio, Internet, direct mail coupons/samples).
  - Weekly business tracking/root-cause analysis; monthly shipment tracking to adjust expenditures to track to profit.
  - Developed in-store promotional programs and marketing materials as well inputting inputted into national sales strategy.
  - Helped lead corporate-level media/marketing innovation strategies working with the planning (CPA) and buying groups (AOR) with a primary focus on digital

• Marketing

  DiversityInc

  (Privately Held; Publishing industry)

  December 2002 — May 2003 (6 months)

• Olay Skincare Marketing Design

  Procter & Gamble

  (Public Company; PG; Consumer Goods industry)

  May 2002 — August 2002 (4 months)

• Beauty Care - Finance

  Procter & Gamble

  (Public Company; PG; Consumer Goods industry)

  May 2001 — August 2001 (4 months)

• Director of Marketing

  DiversityInc

  (Privately Held; 11-50 employees; Internet industry)

  December 1999 — June 2001 (1 year 7 months)

  Managed marketing department for Allegiant Media, a network of content proporties. The largest website, DiversityInc, is today the largest site for diversity-related resources on the Internet. Ran SEO/SEM, online advertising, creative development, e-mail marketing, new advertising opportunities on the site, and joint-promotional opportunities. Developed a closed-loop tracking system (with contractor) which allowed full value tracking of all advertising expenditures.
  
  Recommended transforming DiversityInc into a partially-paid subscription model when advertising revenue dried up post-bubble. Enormously successful and enabled the addition of a print magazine which eventually stabilized revenue, and was catalyst for major growth.

• Founder

  Surreal Publications (Self-employed)

  (Self-Employed; Internet industry)

  December 1996 — April 2000 (3 years 5 months)

  Web consultancy that created website solutions for mid-sized businesses. Cold-called for acquisition, developed range of sites from HTML to full e-commerce solutions, managed SEO and full promotional planning/execution. Regularly attained #1 search engine rankings as well as press coverage (including a USA Today feature article) for clients.

Surya Yalamanchili’s Education

• Rutgers University

  BS , Finance, Psychology (honors)

Additional Information

Surya Yalamanchili’s Websites:

• Surya for Congress

Surya Yalamanchili’s Interests:

politics, business, reading, mentoring, basketball, movies, traveling, writing, the future, history

Surya Yalamanchili’s Groups:

•    P&G Alumni Network Association
•    Rutgers Alumni
•    Surya for Congress

Surya Yalamanchili’s Honors:

2007 Advertising Age "40 under 40"

Surya Yalamanchili’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch