Surya Yalamanchili

Current
Past
  • Director, Product Marketing at SocialMedia Networks
  • Director of Marketing at LinkedIn
  • Brand Manager at Procter & Gamble
Education
  • Rutgers University
Connections
500+ connections
Industry
Consumer Goods
Websites

Surya Yalamanchili’s Summary

(speaking Bio):
Surya's broad interests have led to interesting experiences across entrepreneurship, the corporate world, and even reality TV. In 1996, during the early days of the Internet, Surya started a successful e-commerce consulting firm at the age of 15. Subsequently, while attending Rutgers University, he worked as Director of Marketing at DiversityInc, served as a class president, gave the commencement address, and then graduated with honors. After Rutgers, Surya joined Procter & Gamble, and by age 24, became one of the youngest Brand Managers in company history. He took a brief detour during this time when he was chosen from over a million applicants to “compete” on the national TV show, The Apprentice. In 2007 he was honored by Advertising Age with inclusion on the “40 under 40” list.

Surya Yalamanchili’s Specialties:

CPG branding & marketing, new media monetization, internet marketing, brand strategy, marketing & product insights


Surya Yalamanchili’s Experience

  • Candidate, Ohio 2nd district

    U.S. House of Representatives

    (Government Agency; Legislative Office industry)

    September 2009Present (3 months)

  • Director, Product Marketing

    SocialMedia Networks

    (Consumer Goods industry)

    December 2008September 2009 (10 months)

  • Director of Marketing

    LinkedIn

    (Privately Held; 201-500 employees; Internet industry)

    October 2007November 2008 (1 year 2 months)

  • Brand Manager

    Procter & Gamble

    (Public Company; 10,001 or more employees; PG; Consumer Goods industry)

    May 2003October 2007 (4 years 6 months)

    Broad based business leadership with a focus on operations and marketing. Roles included: product roadmap design, in-market delivery, go-to-market (in-store), and corporate media strategy.
    - Analyzed consumer research, market trends, and technical capabilities, to recommend product launches and strategic positioning.
    - Developed and led execution of full-year business objectives and marketing plans (and budget recommendations).
    - Led development of numerous advertising campaigns (inclusive of TV, newspaper, magazine, radio, Internet, direct mail coupons/samples).
    - Weekly business tracking/root-cause analysis; monthly shipment tracking to adjust expenditures to track to profit.
    - Developed in-store promotional programs and marketing materials as well inputting inputted into national sales strategy.
    - Helped lead corporate-level media/marketing innovation strategies working with the planning (CPA) and buying groups (AOR) with a primary focus on digital

  • Marketing

    DiversityInc

    (Privately Held; Publishing industry)

    December 2002May 2003 (6 months)

  • Olay Skincare Marketing Design

    Procter & Gamble

    (Public Company; PG; Consumer Goods industry)

    May 2002August 2002 (4 months)

  • Beauty Care - Finance

    Procter & Gamble

    (Public Company; PG; Consumer Goods industry)

    May 2001August 2001 (4 months)

  • Director of Marketing

    DiversityInc

    (Privately Held; 11-50 employees; Internet industry)

    December 1999June 2001 (1 year 7 months)

    Managed marketing department for Allegiant Media, a network of content proporties. The largest website, DiversityInc, is today the largest site for diversity-related resources on the Internet. Ran SEO/SEM, online advertising, creative development, e-mail marketing, new advertising opportunities on the site, and joint-promotional opportunities. Developed a closed-loop tracking system (with contractor) which allowed full value tracking of all advertising expenditures.

    Recommended transforming DiversityInc into a partially-paid subscription model when advertising revenue dried up post-bubble. Enormously successful and enabled the addition of a print magazine which eventually stabilized revenue, and was catalyst for major growth.

  • Founder

    Surreal Publications (Self-employed)

    (Self-Employed; Internet industry)

    December 1996April 2000 (3 years 5 months)

    Web consultancy that created website solutions for mid-sized businesses. Cold-called for acquisition, developed range of sites from HTML to full e-commerce solutions, managed SEO and full promotional planning/execution. Regularly attained #1 search engine rankings as well as press coverage (including a USA Today feature article) for clients.


Surya Yalamanchili’s Education

  • Rutgers University

    BS , Finance, Psychology (honors)


Additional Information

Surya Yalamanchili’s Websites:

Surya Yalamanchili’s Interests:

politics, business, reading, mentoring, basketball, movies, traveling, writing, the future, history

Surya Yalamanchili’s Groups:

  •    P&G Alumni Network Association
  •    Rutgers Alumni
  •    Surya for Congress

Surya Yalamanchili’s Honors:

2007 Advertising Age "40 under 40"


Surya Yalamanchili’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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