Surya Yalamanchili

Current

• Director of Marketing at LinkedIn

Past

• Brand Manager at Procter & Gamble
• Director of Marketing at DiversityInc
• Founder at Surreal Publications (Self-employed)

see less...

Education

• Rutgers University

Recommended

4 people have recommended Surya

Connections

500+ connections

Industry

Consumer Goods

Websites

• My Website

Surya Yalamanchili’s Summary

(speaking Bio):
Surya's broad interests have led to interesting experiences across entrepreneurship, the corporate world, and even reality TV. In 1996, during the early days of the Internet, Surya started a successful e-commerce consulting firm at the age of 15. Subsequently, while attending Rutgers University, he worked as Director of Marketing at DiversityInc, served as a class president, gave the commencement address, and then graduated with honors. After Rutgers, Surya joined Procter & Gamble, and by age 24, became one of the youngest Brand Managers in company history. He took a brief detour during this time when he was chosen from over a million applicants to “compete” on the national TV show, The Apprentice. In 2007 he was honored by Advertising Age with inclusion on the “40 under 40” list. He's currently the Director of Marketing at LinkedIn, blogs at suryasays.com, and resides in San Francisco.

Surya Yalamanchili’s Specialties:

CPG branding & marketing, new media monetization, internet marketing, brand strategy, marketing & product insights

Surya Yalamanchili’s Experience

• Director of Marketing

  LinkedIn

  (Privately Held; 201-500 employees; Internet industry)

  October 2007 — Present (1 year 1 month)

• Brand Manager

  Procter & Gamble

  (Public Company; 10,001 or more employees; PG; Consumer Goods industry)

  May 2003 — October 2007 (4 years 6 months)

  Broad based business leadership with a focus on operations and marketing. Roles included: product roadmap design, in-market delivery, go-to-market (in-store), and corporate media strategy.
  - Analyzed consumer research, market trends, and technical capabilities, to recommend product launches and strategic positioning.
  - Developed and led execution of full-year business objectives and marketing plans (and budget recommendations).
  - Led development of numerous advertising campaigns (inclusive of TV, newspaper, magazine, radio, Internet, direct mail coupons/samples).
  - Weekly business tracking/root-cause analysis; monthly shipment tracking to adjust expenditures to track to profit.
  - Developed in-store promotional programs and marketing materials as well inputting inputted into national sales strategy.
  - Helped lead corporate-level media/marketing innovation strategies working with the planning (CPA) and buying groups (AOR) with a primary focus on digital

• Director of Marketing

  DiversityInc

  (Privately Held; 11-50 employees; Internet industry)

  December 1999 — June 2001 (1 year 7 months)

  Managed marketing department for Allegiant Media, a network of content proporties. The largest website, DiversityInc, is today the largest site for diversity-related resources on the Internet. Ran SEO/SEM, online advertising, creative development, e-mail marketing, new advertising opportunities on the site, and joint-promotional opportunities. Developed a closed-loop tracking system (with contractor) which allowed full value tracking of all advertising expenditures.
  
  Recommended transforming DiversityInc into a partially-paid subscription model when advertising revenue dried up post-bubble. Enormously successful and enabled the addition of a print magazine which eventually stabilized revenue, and was catalyst for major growth.

• Founder

  Surreal Publications (Self-employed)

  (Self-Employed; Internet industry)

  December 1996 — April 2000 (3 years 5 months)

  Web consultancy that created website solutions for mid-sized businesses. Cold-called for acquisition, developed range of sites from HTML to full e-commerce solutions, managed SEO and full promotional planning/execution. Regularly attained #1 search engine rankings as well as press coverage (including a USA Today feature article) for clients.

Surya Yalamanchili’s Education

• Rutgers University

  BS, Finance, Psychology (honors)

Additional Information

Surya Yalamanchili’s Websites:

• My Website

Surya Yalamanchili’s Interests:

politics, business, anything Rutgers (go Knights!), reading, mentoring, basketball, movies, traveling, writing, the future, history

Surya Yalamanchili’s Groups:

•    P&G Alumni Network Association
•    Rutgers Alumni
•    World Business Forum

Surya Yalamanchili’s Honors:

2007 Advertising Age "40 under 40"

Surya Yalamanchili’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch