Vice President, Business Development at Digitaria
Greater San Diego Area
Vice President, Business Development at Digitaria
Greater San Diego Area
(Privately Held; Internet industry)
January 2009 — July 2009 (7 months)
Digitaria is one of the top interactive agencies in the US, and the largest in San Diego. I was hired on in a business development capacity to build out Digitaria's Search and Performance Marketing practice.
(Privately Held; Internet industry)
May 2003 — December 2008 (5 years 8 months)
BusinessOnLine is a Web agency focused on providing enterprise level Search Marketing, User Experience and Web Development services. In this role, I was in charge of overseeing Sales and Channel Development. Working directly with the CEO, I was also an integral part of the strategic direction of the company and service offerings/delivery. Primary responsibilities included managing both the Sales team and BOL's strategic partners, in addition to carrying the largest individual quota.
Higlights:
• 2004 -2008: Top Revenue Producer
• Major client wins include Sony, Sybase, Hasbro, Autodesk, Siemens, Rail Europe, Pitney Bowes, and more
• Developed, executed and managed BOL’s Channel Partner strategy, leading to successful partnerships with WSS/Omniture, Digital River, Exact Target, Blue Hornet, Stratigent, Red Dot, Covario and others
• Created BOL’s Enterprise sales processes and provided ongoing training to my team
• Developed BOL’s Account Management approach and processes
• Oversaw BOL’s pre-sales lead generation/client education strategy
• Created and launched BOL’s Web analytics approach, methodologies and offering
• Managed massive Web analytics implementation program for over 300 companies in 6 months
(Public Company; WSSI; Internet industry)
October 2001 — May 2003 (1 year 8 months)
In this role, I was in charge of managing and growing WSS's strategic, technology, and agency partner channels.
• Managed joint venture with Comscore and supported the joint service, HitBox Benchmarker
• Created and HBX Reseller and Referral Partner Models, Partner Marketing strategy, and pricing models
• Developed an automated account creation process to support partner's ability to create/add accounts on the fly
• Worked closely with Engineering to develop HBX plug ins for various Web/Content Development apps, including Dreamweaver
(Public Company; INTC; Semiconductors industry)
August 2000 — June 2001 (11 months)
As part of the Channel Marketing team, I was in charge of managing and optimizing the customer lead generation database, ChannelWave (SFA). Also responsible for custom reporting and analysis including lead quality, sales team/rep performance, and geo/vertical specific performance.
B.S. Business Administration , Marketing , 1998 — 2000
1995 — 1997