LinkedInSuni Heflin

Suni Heflin

Roanoke, Virginia Area
Public Relations and Communications
  1. Suni Heflin Marketing & Public Relations,
  2. Carilion Clinic,
  3. Goodwill Industries of the Valleys
  1. James Madison University
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James Madison University

James Madison University

Marketing, Communications/Public Relations

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Remax All Stars
– Present (10 years 4 months)Roanoke, Virginia

Serving individuals and families in the Roanoke Valley and surrounding areas find "the one."


Suni Heflin Marketing & Public Relations
(2 years 7 months)Roanoke, Virginia Area

Offering marketing, public relations, advertising, social media, and relationship building services to businesses and individuals locally in the Roanoke, Virginia market and virtually to clients across the United States.

Current and past client experience include the industries of: wine, hardcider, spa, health and wellness, non-profit, print and medical.

Children's Miracle Network Hospitals Community Relations Specialist at Carilion Clinic Children's

Carilion Clinic
(11 months)Roanoke, Virginia Area

Children's Miracle Network Hospitals raises funds for 170 of the world's finest pediatric hospitals. Children's Miracle Network hospitals treat 17 million children annually for every illness and injury imaginable. Carilion Clinic Children's Hospital serves over 2,200 sick and injured children per year and is the only Level III NICU in Southwest Virginia.

In my capacity as Community Relations Specialist, I am responsible for:
- Communications, relationship building, and fundraising strategy with key stakeholders, including community and corporate sponsors, volunteers, hospital contacts and celebrities who support our local hospital.
- Developing and managing relationships with community members, businesses, sponsors, media and various contacts throughout 35 counties and affiliated with 26 hospitals.
- Serving as an organization spokesperson
- Directing external and internal communication
- Managing social networking efforts
- Managing events and committees
- Securing media and ad placements

Marketing Manager

Goodwill Industries of the Valleys
(2 years 3 months)

As a member of the Goodwill Industries of the Valleys team I worked with other members of the Marketing Department to heighten community awareness and market Goodwill's mission and various business segments. I also helped increase donations and retail sales, worked at increasing awareness of business service capabilities, and marketed the various programs available to individuals eligible for Goodwill services.

Duties included: Webmaster for the organization, Social Media Marketing, Event Planning and Promotion, Graphic Design, and Print/Digital/Online Advertising.


Remax All Stars
(4 years 10 months)

Oversaw personal sales, business development, client relationship management, and revenue growth. Developed and implemented a strategic business plan to ensure sales goal achievement. Served on Strategic Planning and the Special Events Committees. Served as Co-Chair of the Public Relations Committee.

Marketing Coordinator

Weston Inc.
(5 months)

Marketing duties to include marketing campaigns, advertising coordination, creation of property brochures, newsletters and fliers, corporate event planning, website updating, ad placement and personnel marketing pieces.

Director of Marketing

Good Samaritan Hospice
(1 year)

Assistant Event Coordinator

Roanoke County
(3 years)


  • Public Relations
  • Event Planning
  • Public Speaking
  • Media Relations
  • Social Media
  • Non-profits
  • Real Estate
  • Event Management
  • Nonprofits
  • Graphic Design
  • Human Resources
  • Newsletters
  • Sales
  • Social Media Marketing
  • Leadership
  • Marketing Communications
  • Management
  • Marketing
  • Strategic Planning
  • Social Networking
  • Advertising
  • Team Building
  • Customer Service
  • Fundraising
  • Coaching
  • Marketing Strategy
  • Community Outreach
  • Facebook
  • Program Management
  • Community Development
  • Training
  • Business Development
  • Time Management
  • Strategy
  • CRM
  • Budgets
  • See 21+  See less


Honors & Awards

2010 Junior League of the Roanoke Valley Rising Star Award,
2006 RVAR Multi-Million Dollar Sales Gold Award, 2006 RVAR Rookie of the Year Award

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