Sujit Jasani - @SujitJasani
Director at Vero Communications
- London, United Kingdom
Sujit Jasani - @SujitJasani's Overview
- Director at Vero Communications
- University of Durham
- Queen Elizabeth's Grammar School, Barnet
Sujit Jasani - @SujitJasani's Summary
Sujit Jasani is an award winning sports communications and strategic media consultant who has more than 10 years' experience working with UK and international sports clubs, federations and governing bodies, world class athletes, global brands and countries/cities bidding to host major sporting events. He is currently a Director at Vero Communications, a sports communications agency founded by Mike Lee OBE.
Sujit’s communications experience includes winning campaigns for the successful:
*Rio 2016 Olympic Games Bid
*PyeongChang 2018 Olympic Winter Games Bid
*Buenos Aires 2018 Youth Olympic Games Bid
*Takeover of Liverpool FC by Fenway Sports Group
He has also advised and directed communications programmes for sports organisations, including:
*Leo Messi Foundation/Aspire Academy
*Rio 2016 Organising Committee
*International Rugby Board
*International Triathlon Union
*ICC Cricket World Cup
Sujit additionally created and implemented international communications campaigns for global sponsors at the Athens 2004 Olympic and Paralympic Games, the Torino 2006 Olympic and Paralympic Winter Games and IRB Rugby World Cup 2003 and 2007.
He has worked with and advised high-profile sporting figures including Leo Messi, Pele, Tiger Woods, Michael Schumacher, Maria Sharapova, Michael Phelps and Sir Steve Redgrave.
In 2007 Sujit received the PRWeek '29 Under 29' award, an accolade handed out to the UK’s top 29 PR professionals under the age of 29. He was also a judge for the PRWeek '30 Under 30' award in 2013 and is a judge for the forthcoming 2014 PRWeek Awards.
Sujit has presented at major sports conferences, including the International Sports Event Management Conference in London, the Sports & Events Tourism Exchange in Durban and the UK Sport Rugby League World Cup 2013 Observer Programme. He is also a lecturer for the International Centre for Sport Studies' FIFA Master course at De Montfort University.
Sujit Jasani - @SujitJasani's Honors and Awards
PRWeek Awards JudgePRWeek Magazine
Member of the judging panel for the 2014 PRWeek Awards
PRWeek '30 Under 30' JudgePRWeek Magazine
Member of the four person judging panel for the 2013 awards, recognising the top 30 PR professionals under the age of 30 in the UK
PRWeek '29 Under 29' AwardPRWeek Magazine
Received the 2007 award recognising the top 29 PR professionals under the age of 29 in the UK
PRCA FrontLine Young Professional of the Year AwardPublic Relations Consultants Association (PRCA)
Runner-up for the annual award handed out by the PRCA, the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals.
Sujit Jasani - @SujitJasani's Skills & Expertise
- Sport Communications
- Strategic Communications
- New Business Development
- Public Relations
- Campaign Strategy
- Media Relations
- Major Event Bidding
- Speech Writing
- Corporate Communications
- Digital Communication
- Social Media
- Event Management
- Crisis Communications
- Brand Architecture
- Internal Communications
- Integrated Marketing
- Marketing Communications
- Social Media Marketing
- Creative Direction
- Message Development
- Reputation Management
- Sports Marketing
Sujit Jasani - @SujitJasani's Publications
Authors: Sujit Jasani - @SujitJasani
- SportBusiness International Magazine
- February 21, 2013
Whether it is supporting sponsorship activation or generating support for major event bids, the world of sports PR is rapidly evolving to adapt to the rise of social media. This is having a far-reaching impact, changing the way firms do everything from recruitment to measurement.
Hear from Bryan Harris (COO and Managing Partner at Taylor), Sujit Jasani (Director at Vero Communications), Dennis Landsbert-Noon (Managing Director at Burson-Marsteller) and Steve Madincea (Founder and Group Managing Director at PRISM).
Insights is a concept from SportBusiness International magazine designed to promote fresh thinking and thought leadership around key areas of the industry through the pages of the magazine and online.
You can play the podcast here: http://bit.ly/185Hhtj
Sujit Jasani - @SujitJasani's Experience
Privately Held; 1-10 employees; Sports industry
2009 – Present (5 years) London, United Kingdom
Vero was established in January 2006 by Mike Lee OBE – former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid – with the purpose of offering campaigning style communications, brand positioning, campaign planning, and stakeholder and media relations solutions to clients in the business of sport.
Most recently, Vero advised British Cycling President, Brian Cookson, during his successful campaign to become president of Union Cycliste Internationale. The agency was also at the centre of Buenos Aires' successful bid for the 2018 Youth Olympic Games. Vero additionally worked on PyeongChang's successful bid for the 2018 Olympic and Paralympic Winter Games and Rio’s historic 2016 Olympic and Paralympic bid. Vero also supported the IRB for Rugby Sevens’ successful campaign for inclusion in the Olympic Games.
Vero works with a variety of clients including:
- Domestic and international sports federations, major event organising committees, national sports agencies and sports governing bodies who want to enhance their profile
- Countries bidding to host FIFA World Cup
- Premier League football clubs
- International/National Federation Presidents on their election campaigns
- The Olympic Movement, National Olympic Committees and cities bidding to host the Olympic and Paralympic Games
- National government and tourism agencies
- Brands and sponsors that want to leverage sporting associations
- Individual sports personalities, sports leaders and business executives
Freelance Project Manager
Privately Held; 11-50 employees; Marketing and Advertising industry
2009 – 2009 (less than a year) London, United Kingdom; Abu Dhabi, UAE
Brand Faith is an international branding and design agency offering intergrated marketing and communications programmes to reach targeted audiences.
The agency specialises in brand creation (naming, identity, website, corporate literature) and channel neutral delivery (advertising, media planning / buying, event management, exhibitions, media outreach)
Sujit was responsible for creating brand strategy solutions (brand positioning, mission, vision and values), and managing the design studio’s production of visual identities for international clients based in UAE.
Clients included FIFA Club World Cup UAE 2009, Mubadala Development Company and Abu Dhabi Airports Company
Privately Held; 11-50 employees; Sports industry
2008 – 2009 (1 year) London, United Kingdom
Pitch PR is a communications consultancy agency working with properties and brands in sponsorship and sport.
Sujit's clients included Chelsea Football Club, Canterbury of New Zealand, Blue Square (multi-sport sponsorship), Nivea For Men (football sponsorship), Right To Play (international sports charity).
Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry
October 2002 – June 2008 (5 years 9 months) London, United Kingdom
Burson-Marsteller is a global public relations and communications firm focusing on building and sustaining strong corporate and brand reputations for its clients. B-M's clients are global companies, industry associations, professional services firms, governments, and other large organizations.
Whilst at Burson-Marsteller, Sujit was responsible for devising and implementing creative campaigns for corporate and consumer clients. He led B-M London's sports and sponsorship PR offering and also managed national and international communications programmes across a diverse range of industry sectors including entertainment, automotive, FMCG, and technology.
Sujit’s client portfolio included global brands such as Visa, BT, Sony Ericcson, Alfa Romeo, Bacardi and Heineken.
Sujit Jasani - @SujitJasani's Education
1999 – 2002
Queen Elizabeth's Grammar School, Barnet
1991 – 1998
Sujit Jasani - @SujitJasani's Volunteer Experience & Causes
Causes I care about:
- Arts and Culture
- Economic Empowerment
- Science and Technology
Sujit Jasani - @SujitJasani's Additional Information
Playing and watching sport, football, rugby, cricket, tennis, lifelong Arsenal FC fan, season ticket holder at the Emirates Stadium, film and cinema, restaurants, wine, travelling, weekend breaks
- Groups and Associations:
Contact Sujit for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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