Sujit Jasani - @SujitJasani

Sujit Jasani - @SujitJasani

Director at Vero Communications

London, United Kingdom

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Sujit Jasani - @SujitJasani's Overview


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Sujit Jasani - @SujitJasani's Summary

Sujit Jasani is an award winning sports communications and strategic media consultant who has more than 10 years' experience working with UK and international sports clubs, federations and governing bodies, world class athletes, global brands and countries/cities bidding to host major sporting events. He is currently a Director at Vero Communications, a sports communications agency founded by Mike Lee OBE.

Sujit’s communications experience includes winning campaigns for the successful:

*Rio 2016 Olympic Games Bid
*PyeongChang 2018 Olympic Winter Games Bid
*Buenos Aires 2018 Youth Olympic Games Bid
*Takeover of Liverpool FC by Fenway Sports Group

He has also advised and directed communications programmes for sports organisations, including:

*Liverpool FC
*Chelsea FC
*Leo Messi Foundation/Aspire Academy
*Rio 2016 Organising Committee
*International Rugby Board
*International Triathlon Union
*UK Sport
*British Athletics
*ICC Cricket World Cup

Sujit additionally created and implemented international communications campaigns for global sponsors at the Athens 2004 Olympic and Paralympic Games, the Torino 2006 Olympic and Paralympic Winter Games and IRB Rugby World Cup 2003 and 2007.

He has worked with and advised high-profile sporting figures including Leo Messi, Pele, Tiger Woods, Michael Schumacher, Maria Sharapova, Michael Phelps and Sir Steve Redgrave.

In 2007 Sujit received the PRWeek '29 Under 29' award, an accolade handed out to the UK’s top 29 PR professionals under the age of 29. He was also a judge for the PRWeek '30 Under 30' award in 2013 and is a judge for the forthcoming 2014 PRWeek Awards.

Sujit has presented at major sports conferences, including the International Sports Event Management Conference in London, the Sports & Events Tourism Exchange in Durban and the UK Sport Rugby League World Cup 2013 Observer Programme. He is also a lecturer for the International Centre for Sport Studies' FIFA Master course at De Montfort University.

Sujit Jasani - @SujitJasani's Honors and Awards

  • PRWeek Awards Judge

    PRWeek Magazine
    • 2014

    Member of the judging panel for the 2014 PRWeek Awards

  • PRWeek '30 Under 30' Judge

    PRWeek Magazine
    • 2014

    Member of the four person judging panel for the 2013 awards, recognising the top 30 PR professionals under the age of 30 in the UK

  • PRWeek '29 Under 29' Award

    PRWeek Magazine
    • 2007

    Received the 2007 award recognising the top 29 PR professionals under the age of 29 in the UK

  • PRCA FrontLine Young Professional of the Year Award

    Public Relations Consultants Association (PRCA)
    • 2005

    Runner-up for the annual award handed out by the PRCA, the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals.

Sujit Jasani - @SujitJasani's Skills & Expertise

  1. Sport Communications
  2. Strategic Communications
  3. New Business Development
  4. Public Relations
  5. Campaign Strategy
  6. Media Relations
  7. Major Event Bidding
  8. Speech Writing
  9. Narrative
  10. Corporate Communications
  11. Digital Communication
  12. Social Media
  13. Event Management
  14. Sports
  15. Crisis Communications
  16. Communication
  17. Sponsorship
  18. Brand Architecture
  19. Internal Communications
  20. Integrated Marketing
  21. Marketing Communications
  22. Social Media Marketing
  23. Creative Direction
  24. Message Development
  25. Reputation Management
  26. Sports Marketing
  27. Management

View All (27) Skills View Fewer Skills

Sujit Jasani - @SujitJasani's Publications

  • Insights: Sports PR (podcast)

    • SportBusiness International Magazine
    • February 21, 2013

    Whether it is supporting sponsorship activation or generating support for major event bids, the world of sports PR is rapidly evolving to adapt to the rise of social media. This is having a far-reaching impact, changing the way firms do everything from recruitment to measurement.

    Hear from Bryan Harris (COO and Managing Partner at Taylor), Sujit Jasani (Director at Vero Communications), Dennis Landsbert-Noon (Managing Director at Burson-Marsteller) and Steve Madincea (Founder and Group Managing Director at PRISM).

    Insights is a concept from SportBusiness International magazine designed to promote fresh thinking and thought leadership around key areas of the industry through the pages of the magazine and online.

    You can play the podcast here:

Sujit Jasani - @SujitJasani's Experience

Privately Held; 1-10 employees; Sports industry

2009Present (5 years) London, United Kingdom

Vero was established in January 2006 by Mike Lee OBE – former Director of Communications and Public Affairs for London’s successful 2012 Olympic bid – with the purpose of offering campaigning style communications, brand positioning, campaign planning, and stakeholder and media relations solutions to clients in the business of sport.

Most recently, Vero advised British Cycling President, Brian Cookson, during his successful campaign to become president of Union Cycliste Internationale. The agency was also at the centre of Buenos Aires' successful bid for the 2018 Youth Olympic Games. Vero additionally worked on PyeongChang's successful bid for the 2018 Olympic and Paralympic Winter Games and Rio’s historic 2016 Olympic and Paralympic bid. Vero also supported the IRB for Rugby Sevens’ successful campaign for inclusion in the Olympic Games.

Vero works with a variety of clients including:

- Domestic and international sports federations, major event organising committees, national sports agencies and sports governing bodies who want to enhance their profile
- Countries bidding to host FIFA World Cup
- Premier League football clubs
- International/National Federation Presidents on their election campaigns
- The Olympic Movement, National Olympic Committees and cities bidding to host the Olympic and Paralympic Games
- National government and tourism agencies
- Brands and sponsors that want to leverage sporting associations
- Individual sports personalities, sports leaders and business executives

Freelance Project Manager

All About Brands

Privately Held; 11-50 employees; Marketing and Advertising industry

20092009 (less than a year) London, United Kingdom; Abu Dhabi, UAE

Brand Faith is an international branding and design agency offering intergrated marketing and communications programmes to reach targeted audiences.

The agency specialises in brand creation (naming, identity, website, corporate literature) and channel neutral delivery (advertising, media planning / buying, event management, exhibitions, media outreach)

Sujit was responsible for creating brand strategy solutions (brand positioning, mission, vision and values), and managing the design studio’s production of visual identities for international clients based in UAE.

Clients included FIFA Club World Cup UAE 2009, Mubadala Development Company and Abu Dhabi Airports Company

Account Director


Privately Held; 11-50 employees; Sports industry

20082009 (1 year) London, United Kingdom

Pitch PR is a communications consultancy agency working with properties and brands in sponsorship and sport.

Sujit's clients included Chelsea Football Club, Canterbury of New Zealand, Blue Square (multi-sport sponsorship), Nivea For Men (football sponsorship), Right To Play (international sports charity).

Senior Associate


Public Company; 1001-5000 employees; WPPGY; Public Relations and Communications industry

October 2002June 2008 (5 years 9 months) London, United Kingdom

Burson-Marsteller is a global public relations and communications firm focusing on building and sustaining strong corporate and brand reputations for its clients. B-M's clients are global companies, industry associations, professional services firms, governments, and other large organizations.

Whilst at Burson-Marsteller, Sujit was responsible for devising and implementing creative campaigns for corporate and consumer clients. He led B-M London's sports and sponsorship PR offering and also managed national and international communications programmes across a diverse range of industry sectors including entertainment, automotive, FMCG, and technology.

Sujit’s client portfolio included global brands such as Visa, BT, Sony Ericcson, Alfa Romeo, Bacardi and Heineken.

Sujit Jasani - @SujitJasani's Education

University of Durham

BA, Philosophy


Queen Elizabeth's Grammar School, Barnet


Sujit Jasani - @SujitJasani's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Economic Empowerment
      • Education
      • Politics
      • Science and Technology

Sujit Jasani - @SujitJasani's Additional Information

Contact Sujit for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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