Sudha Jamthe

Current

• Social Media Strategist at PayPal

Past

• Social Media Strategist at Intuit
• Social Media Advisor at DEMO Conference
• Social Media Platform Consultant for Bebo at AOL

• Social Media Marketing Consultant at Dash Navigation
• Social Media Consulting Engagements at Self
• VP Marketing at MyndNet
• Venture Mentor and Blogger at MIT, self
• CEO and Co-Founder at Coola Inc
• Director, Internet Solutions at Harcourt Inc (now Reed Elsevier)
• Business Solutions Project Manager at GTE Internetworking
• Intranet Manager at BGS Systems/BMC Software
• Senior Technical Specialist at Fidelity Investments
• Project Leader at FUJITSU-ICIM in US, UK and India

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10 more...

Education

• Boston University
• Madras University

Recommended

15 people have recommended Sudha

Connections

500+ connections

Industry

Internet

Websites

• Startup Mentor Blog

Sudha Jamthe’s Summary

High Energy, Passionate, Internet Marketing Executive with 14 yrs

My experience lies in consumer web marketing for cool technology products, focusing on online community, marketing strategy, brand building, program management, business operations and launches using social media.

I am very inspired by tech innovators and passionate to connect with them as consumers and customers in online web communities and offline meetups.

I have been blogging at coolastory.com since 95, been on facebook and twitter since May97 and do vidoes, lots of them!

For 10 years I built web communities, now for the past two years I have focused totally on social media on strategy, workflow and infrastructure to engage and build relationship with tech focused customers.

I have developed the strategy to build developer organizations to connect to innovative developers and built social media listening posts for large companies and run campaigns and launches using social media.

We live in such fun times where marketing and engaging with communities is easy, measurable and a pleasure.

Sudha Jamthe’s Specialties:

I can infuse enthusiasm for brands and team-buyin across the organization and thrive in matrix or cross-functional organizations, and build partnerships in the industry. Marketing anything that involved cool technology and lot of people works for me!

Bringing the excitement of new internet technologies from blogosphere and social media to focused business execution with social media marketing and evangelist programs.

Sudha Jamthe’s Experience

• Social Media Strategist

  PayPal

  (Public Company; ebay; Internet industry)

  March 2009 — Present (9 months)

  Exploding with excitement as we get ready to launch PayPal X, PayPal's developer network across all ecosystems as a community.
  
  I focus on social media, events and ecosystem partnerships.
  
  The world will be a different place after PayPalX launch at Innovate09 in SF on Nov3. Watch us at #ppxi09 on twitter.
  
  This team has some of the most awesome passionate people on earth focused on listening to developers to make rock stars out of them!
  
  I'd love to hear from you if you want to partner with PayPalX or work in social media and would love to exchange notes on social media metrics, social media strategy for community building.

• Social Media Strategist

  Intuit

  (Public Company; INTU; Computer Software industry)

  October 2008 — April 2009 (7 months)

  Oct08: I was invited to talk about social media best practices at Intuit's annual Marketing Summit and soon got involved in social media plans of various groups.
  
  - Developed strategy, technology framework, workflow and social media metrics for companywide social media projects.
  - Led the execution of social media twitter campaigns for new horizon products working with cross-functional teams from accountant marketing, pr, marcomm, products, web strategy and central social media group.
  - Prototyped Facebook Live Streaming using Facebook Connect for Quiz to run from event booths around the country.

• Social Media Advisor

  DEMO Conference

  (Events Services industry)

  May 2008 — March 2009 (11 months)

  I started by developing the Social Media Strategy for DEMO using Facebook, twitter, youtube and friendfeed as a part-time project to drive integration of brand strategy across all consumer touch-Points and expanded it to execution to transition Demo to social media with technology and process infrastructures across a geographically diverse team.
  
  Demo09
  - Led Demo Live to facilitate live conversations by a facebook connect implementation for VCs, Entrepreneurs and Corp Dev folks to communicate live online from the conferences as their partners watch the live stream and chat using facebook.
  Watch demo.com/live

• Social Media Platform Consultant for Bebo

  AOL

  (Public Company; TWX; Internet industry)

  October 2008 — February 2009 (5 months)

  Developed the MRD for Bebo Developer Platform Marketing and execute a plan for Bebo’s developer outreach with events, metrics and partnerships.

• Social Media Marketing Consultant

  Dash Navigation

  (Privately Held; 51-200 employees; Consumer Electronics industry)

  February 2008 — September 2008 (8 months)

  Dash is an exciting new Internet connected GPS company.
  
  I am a full-time consultant for Dash working in product marketing
  - Worked on driving integration of brand strategy cross all consumer touch-points focusing on community engagement, user acquisition, brand adoption and resource optimization.
  - Developed email, web and electronic viral marketing promotions and initiated a customer evangelist program with policies, metrics and incentives to grow membership and community engagement.
  - Created and managed customer forums, company-wide blog calendars and Amazon reviews by customers.
  - Lead special promotions with corporate partners Google, Yahoo, Amazon and Apple.
  - Led an integrated local market campaign and secured company presence in industry tradeshows, launch and press/analyst events in NY, LA, DC, Miami, Chicago, Altanta and Bay Area.

• Social Media Consulting Engagements

  Self

  (Internet industry)

  September 2007 — February 2008 (6 months)

  - Lead Product Roadmap, Partnerships and Business Operations for Social Mints, a Social Media Micro Payment System.
  -Acted as Marketing head of local startup Zirana and managed online media planning, online campaigns and Social Media Optimization using Facebook Apps, Events and Facebook Ads.
  -Mentored Australian startup Buzka on business strategy to enter US market and launch at DEMO2008.

• VP Marketing

  MyndNet

  (Privately Held; 1-10 employees; Internet industry)

  April 2007 — August 2007 (5 months)

  - Developed the Go-to-market plan and got the company out of stealth selected to launch at DEMOFall.
  - Developed Channel Strategy with MRD for RSS feeds and Widget and built 18 Ad widget publishing partnerships.
  - Took care of all tactical execution of marketing plan with email campaigns with regular newsletters, initiated web analytics and business metrics and improved user engagement to 50%
  - Adapted product usability, messaging and built collateral, media kit and brand identity for launch.
  -Built out the marketing team and managed an agency.

• Venture Mentor and Blogger

  MIT, self

  (Privately Held; 501-1000 employees; Internet industry)

  July 2005 — February 2007 (1 year 8 months)

  - Venture Mentor at MIT helping startups with product conceptualization and marketing operations (part of MIT VMS program)
  - Industry Advisory to Urban Development Department of MIT, developed plans for the Community Innovation Center.
  - Led marketing for online Ecommerce site moomli, led product, launch, developed channel relationships and executed on partnerships generating revenues from local small business. This was a social entrepreneurship venture to help orphans and destitutes market their handmade products to US markets.
  - Blogger at http://coolastory.blogspot.com , monthly column “Startup Diary” in India New England reaching 30K readers.
  - Spoke on Technology Innovation at Boston University’s Symposium 2006 where Jack Welsh was the keynote

• CEO and Co-Founder

  Coola Inc

  (Privately Held; 11-50 employees; Wireless industry)

  December 1999 — October 2002 (2 years 11 months)

  - Spearheaded a visionary Mobile Software Company from conception, to product launch and generated revenues within 3 months with an innovative team with innovative products and partnered with 20 key mobile players building a substantial brand, and stellar team with 7 patent pending technologies.
  - Raised Series A venture capital of $1.5 Million in 40 days and Series B of $5M (termsheet only)
  - Built positive team environment, promoting a spirit of teamwork and idea-sharing to maximize individual contributions within complex multi-disciplinary team environments which helped in retaining smart people during changing markets.
  - Implemented a unique product development cycle by forming a product advisory of Palm User Groups and initial customers.This helped build a substantial brand name in the Mobile space and helped sign 1 million Palm users in 2 years.
  - Briefed Technology and Wireless Analysts
  - Built a vibrant Developer Community incorporating Coola’s API

• Director, Internet Solutions

  Harcourt Inc (now Reed Elsevier)

  (Public Company; 10,001 or more employees; RUK; E-Learning industry)

  March 1999 — January 2000 (11 months)

  -Demonstrated success as a management team member of the newly formed Harcourt.com business unit, built and grew the Internet Solutions division, comprising of Product Managers and Engineers.
  -Deployed a corporate catalog product integrating 27 business unit products and formed harcourt.com, then my role changed to lead Strategic Planning across the $2Bil text book publishing company.
  -Managed budget of $3Mil a direct staff of 7 people and matrix committee of 20 people.

• Business Solutions Project Manager

  GTE Internetworking

  (Public Company; 10,001 or more employees; VZ; Internet industry)

  January 1998 — January 1999 (1 year 1 month)

  - Product Development and Partner Management combined role.
  - Helped Fortune100 clients build Internet businesses with hosting and Solution for Extranets, Intranets, B2B, B2C, ecommerce sites and company mergers for Time Warner ALM, Cabletron, NBC, Starwood Hotels Group.
  - Lead teams to identify new technologies that work for client’s business models and tracked key metrics and adapted product development cycles in a fast paced environment.
  - Pro-actively developed policies and best practices and Pricing for the whole organization and improved work efficiencies.
  - Led teams of 4 to 10 people per client in a matrix capacity with a stellar Engineering team and managed 3-4 clients simultaneously, adapting to the scale of growth of business, helping generate 3 times more revenues than projected starting with BBN’s integration with GTE and its transition to become Verizon with the merger with Bell Atlantic, all within 1 year.

• Intranet Manager

  BGS Systems/BMC Software

  (Public Company; 10,001 or more employees; BMC; Computer Software industry)

  January 1996 — January 1998 (2 years 1 month)

  - Improved business processes for 15 sub-divisions of a 350 people company as a change agent and built out the Intranet organization, resulting in substantial cost savings over 2 years. Started in Engineering and was promoted to Webmaster and then Intranet Manager all within 2 years.
  - Led a cross-functional team of 10 people from Engineering, Marketing, Customer Support and International to develop Web Apps, creating new job roles and fostering a spirited collaborative team environment across disparate technology groups and sales and marketing organizations.
  -Proactively transitioned the Intranet on merger with BMC Corporation.

• Senior Technical Specialist

  Fidelity Investments

  (Privately Held; 10,001 or more employees; Financial Services industry)

  September 1994 — June 1995 (10 months)

  - Acted as change agent and initiated the company wide intranet/web with the first business App(then the word intranet did not exist, so it was about justifying why information should be shared companywide using the web :))
  - Received Company President's appreciation letter for the same.

• Project Leader

  FUJITSU-ICIM in US, UK and India

  (Public Company; 10,001 or more employees; Computer Software industry)

  July 1990 — September 1994 (4 years 3 months)

  - Grew with 3 promotions in 4 years.
  - Drafted project plan and implemented software exports projects for international clients in UK, Malaysia, Singapore.
  - Helped identify new projects and recruit development team.

Sudha Jamthe’s Education

• Boston University

  MBA , Marketing/Strategy , January 1996 — January 1999

  Activities and Societies:

  Beta Gamma Kappa

• Madras University

  B.S , Computer Science Engg , September 1986 — April 1990

  Activities and Societies:

  Debate Team

Additional Information

Sudha Jamthe’s Websites:

• Startup Mentor Blog

Sudha Jamthe’s Honors:

Founding Director of Web-Net 1996-2000,
Director Boston Computer Society 1995-1996,
Board member of Boston Chapter of CMG (1997-1998)