Rae Hoffman

Current

• CEO at Outspoken Media
• President at MFE Interactive
• Principal at Sugarrae

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Past

• Director of Search Engine Strategies at Geosign

Recommended

11 people have recommended Rae

Connections

231 connections

Industry

Marketing and Advertising

Websites

• Sugarrae
• MFE Interactive
• Outspoken Media

Rae Hoffman’s Summary

I've been a search engine optimization specialist for over ten years now. I am a regular speaker at the WebmasterWorld PubCon's, the SMX conference series and the Search Engine Strategies Conference. I am also the moderator of the link development forum and the YPN forum at WebmasterWorld.com as well as a columnist for Search Engine Land.

I have had numerous articles regarding search engine marketing published on the web and have interviewed companies such as Yahoo Publisher Network, Google Sitemaps, Ask.com, Feedburner and more for my blog.

Rae Hoffman’s Specialties:

My acknowledged area of expertise lies in link development strategies and site audits.

Rae Hoffman’s Experience

• CEO

  Outspoken Media

  (Marketing and Advertising industry)

  January 2009 — Present (11 months)

  At Outspoken Media, we provide clients with actionable plans and/or services for success in Internet marketing including custom site audits, link development strategy plans, keyword research, usability help, ala carte consulting, link development services, social media consulting, affiliate marketing advice, content creation services, in house training when desired and much more. As CEO, my job is the manage the direction and growth of the business as well as oversee business development.

• President

  MFE Interactive

  (Marketing and Advertising industry)

  June 2007 — Present (2 years 6 months)

  MFE Interactive is a publisher of various websites across various topic areas that are monetized via various advertising avenues including CPM, affiliate marketing, contextual advertising and more. Our primary focus is on creating affiliate/contextual brands. As President, it is my job to strategize company growth and oversee all day to day operations.

• Principal

  Sugarrae

  (Marketing and Advertising industry)

  1998 — Present (11 years )

  Sugarrae is a publisher of various websites across various topic areas that are monetized via various advertising avenues including CPM, affiliate marketing, contextual advertising and more. As Principal my job is to oversee all growth and strategy for the company. I also am the primary author and editorial director of the often controversial but well regarded Sugarrae Internet marketing blog.

• Director of Search Engine Strategies

  Geosign

  (Privately Held; 51-200 employees; Internet industry)

  May 2005 — June 2006 (1 year 2 months)

  At Geosign I was responsible for all organic search engine marketing efforts, as well as a vital part of the planning and execution of new site initiatives.I also managed all employees, as well as hiring efforts, in their SEO division. Additionally, I served as a trainer for their general staff across several divisions.

Additional Information

Rae Hoffman’s Websites:

• Sugarrae
• MFE Interactive
• Outspoken Media

Rae Hoffman’s Interests:

search engine marketing, search engine optimization, link development strategies, usability planning, site development and strategic planning, keyword research, gambling, public speaking, traveling, mafia books, crime books, celebrity rags

Rae Hoffman’s Groups:

•    SMX - Search Marketing Expo
•    Search Engine Strategies Conference & Expo
•    Search Engine Land
•    WebmasterWorld [WMW]
•    PubCon
•    Affiliate Summit

Rae Hoffman’s Honors:

* Listed in the Invesp Top 100 Most Influential Marketers of 2008
* Speaker, WebmasterWorld’s Publishers Conferences
* Invited Guest and Partial Coordinator, Webmasters in the Sun
* Invited Guest, Yahoo Search Relevancy Panel, Yahoo Corporate Headquarters
* Speaker, Search Engine Strategies
* Speaker, Karcher Group SEM Seminar
* Featured Guest, Webmasterradio.fm, Good Karma Show
* Speaker, SEOClass Workshop Series
* Speaker, Search Marketing Expo (SMX)
* Regular Columnist, Search Engine Land
* Invited Guest, Google Search Relevancy Panel, Google Corporate Headquarters
* Retired Moderator, YPN and Link Development Forums, WebmasterWorld.com
* Featured Guest, Webmasterradio.fm, SEO 101 Show
* Keynote Speaker, IM Spring Break Conference
* Speaker, Izeafest
* Listed in the Perfectio Top 10 Most Influential Women in Canadian Social Media

Rae Hoffman’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch