
Director, Snap Creative Group
West Palm Beach, Florida Area

Director, Snap Creative Group
West Palm Beach, Florida Area
Sales, Marketing, Advertising and Public Relations positions in corporate and agency settings lead me to Snap Creative Group. I understand corporate marketing because I've been on that side of the table. My work in agencies has shown me how a principal gets the business and gives it to staff to execute. That’s not my model.
I am more comfortable working with just a limited number of clients and giving them 100% of my skills and ideas. I do have part-time people who help me with some of the technical and administrative components of my business. But the client works only with me and me for the client. Hence, the line of communication is clearer, more efficient and ultimately more cost-effective.
It's not what we've done; it's what we're going to do next.
As a CREATIVE CONCIERGE® I identified the need of businesses and professionals to outsource their creative work to someone they could trust to think and perform like they did. I help them market themselves via identity (logo) development, website design, collateral materials and sales promotion programs. Branding is paramount. Every company and professional needs to connect with their target market – and build their brand and awareness, no matter the size of their marketplace.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 1994 — Present (15 years 3 months)
Creative Concierge ®
(Marketing and Advertising industry)
1999 — 2000 (1 year )
Per diem
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1987 — 1994 (7 years )
Business to Business Telemarketing Company selling newsletters and information services to government, education and private sector.
(Marketing and Advertising industry)
1984 — 1986 (2 years )
(Public Company; 501-1000 employees; Automotive industry)
1979 — 1984 (5 years )
Sales Promotion
BA , School of Communications , 1975 — 1978
Internship: Assistant to the Official Photographer at the Kennedy Center for the Performing Arts.
1972 — 1975
Animal Rescue (http://www.chesed-rescue.org), urging everyone to reuse and recycle (I've been on that bandwagon since the 70's as a kid helping at the local recycle center), photography, travel, painting furniture and accessories.
BNI, Women for Excellence
Congregation Shaarei Kodesh, Boca Raton, FL