Su Butcher

Social Strategist in Construction - putting social media to work for construction companies

Colchester, United Kingdom
Architecture & Planning
  1. Just Practising
  1. Barefoot & Gilles,
  2. Designers Network Ltd,
  3. Inkpen Downie Architecture & Design
  1. University of Liverpool
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It is about time that Social Media was put to work for Construction. Stop tinkering around on the edges and get a structure in place.

After training in architecture, I spent five years teaching design and lecturing at the University of Liverpool School of Architecture and in the USA, and then 15 years managing architects practices.

In 2011 I launched a consultancy, Just Practising, which brings my expertise in the construction industry together with my success using social media in marketing these practices.

I now spend my time:
• Meeting and speaking to board-level construction professionals about how social media will change construction and how they can prepare.
• Advising construction product companies, contractors and consultants how to integrate social media into their marketing and business development, customer service and recruitment.
• Teaching construction companies how to sell to architects effectively and get their reps, support staff, directors and websites more effective online.
• Training in Linkedin, Twitter and Blogging, both in house and at public workshops and online through your browser.
• Making social objects including documents, video, live blogs, and adapting client’s materials to a more effective purpose.
• Showing you how to make money out of social media, instead of just being there ‘because everyone else is’

Visit my website, for more information.

Ring me on 07815 935736 if you think we might work together.



Just Practising
– Present (5 years 9 months)Essex, UK

Just Practising began as a blog about what architects do well, and what they could do better.

In late 2011 Just Practising became my consulting business which offers strategic marketing and business development advice to architects, construction consultants and companies wishing to sell to architects.

Strategic Marketing and Business Development Advice
Developing a Social Media Strategy
Developing and sustaining a Blogging Strategy
Live Blogging and Live Tweeting of Events
Social Media Mentoring for CEO's, Professionals and Technical Specialists

Practice Manager

Barefoot & Gilles
(4 years 11 months)Ipswich, United Kingdom

Responsible for Management of architects offices in Chelmsford and Ipswich. Operations, Recruitment, HR, Health and Safety, IT, suppliers and contractors.
Client Liaison including creating and supporting new client relationships, appointments, agreements and CRM.
Business Development including Marketing Strategy, new website development, PR, marketing materials, advertising. Awards, Corporate Entertainment, Professional Registrations.


Designers Network Ltd
(2 years 8 months)

The Designers Network is a Not-For-Profit collective of designers from a wide range of disciplines who have come together to promote the value of design to business.

When the organisation floated free from its origins as a BusinessLink supported venture, I became one of its three directors.

The Network encourages designers from all disciplines to come together and share experiences, source training, support each other and help the business community use design to improve their bottom line. The Network offers presentations, seminars, support and expert attendence at events and also organises its own events. It is entirely funded by membership subscriptions and grants from regional bodies such as ExDra.

Practice Manager

Inkpen Downie Architecture & Design
(5 years)Colchester, United Kingdom

Responsible for managing a busy multidisciplinary practice.
Responsible for the development of new administrative systems that enabled efficient growth, systems including financial management, recruitment, HR, IT and compliance with legislation.
Full responsibility for soliciting and managing new business, client liaison and financial reporting to the partners. Financial Management, Strategic Planning, Office Management, PR, Recruitment, HR, Website and Premises. Facilitation of office-wide tasks including competition entries.
Ran Inkpen Downie Gallery for 3 years including special events.
Opened up new markets in Healthcare and Police Access work.
Managed growth of the practice by over 100% in 5 years, increased profitability, debts paid off and Partners drawings increased by 53%

Practice Manager

maap (Medical Architecture + Art Projects Ltd )
(3 years 6 months)

A specialist Healthcare Architects.
Role included Managing Office, Marketing and Finances.
Increased the active client base and turnover.
Managed cash flow through downturn in health projects, so that when PFI projects were awarded maap was able to capitalise. The company is now 20 strong and has recently opened a new office in Newcastle.
Managed the practice relocation to Charlotte Road in 1998.
Promoted to Associate in 1999.

Lecturer in Architecture (Contract)

University of Liverpool School of Architecture and Building Engineering
(4 years 10 months)

1996 - 1997 BA3 Design Teaching Team (3/5 +, 3 year contract)
1994 - 1996 Head of First Year Studio (3/5 +, 3 year contract)
Managed a team of 10 design teaching staff and a year cohort of 130.
1992 - 1994 Tutor in Design (3/5, annual contracts)
1990 - 1992 Design Teaching Assistant (1/5)
During this period also carrying out PhD Research, lecturing in the UK and US.



– Present

Momentum+ is pioneering software that allows for a smooth transition of operations during key personnel changes. As part of a prestigious team of stakeholders, we are providing marketing and social strategic advice to the iHandover startup who own Momentum+

Team members:
  • Su Butcher,
  • Ross McDowell,
  • Ian Burgess CMC CMgr,
  • Mike Davidson,
  • Dr. Shane Hodgson,
  • Bakr Zade,
  • Shona Mitchell,
  • David Barrow,
  • Janet Johnston

Architect Map(Link)

– Present

The Architect Map is a tool connecting members of the AEC community, from Architects and Engineers, to Contractors, Manufacturers and Graduates, who all share a common interest and use of the social media tool Twitter. Mark Schumann and I developed the website and iPhone mobile application which was successfully accepted into the Apple App Store. The Architect Map has gone on to win awards for the iPhone application and had over 100,000 views through the website.

Team members:


Linkedin for Companies: A Ten Step Guide(Link)

Just Practising - Ebook
December 2012

This is the second edition of my guide to Linkedin for Companies. The first, which I published in July 2012 was downloaded over 1300 times. This revision includes updates and additional help setting up Linkedin Company pages, which have really taken off in 2012. Find out what you can do with Company Pages, the steps to company page maturity, and how to implement a company page as part of your Linkedin strategy.

Talking to Architects: A White Paper(Link)

Just Practising
September 2011

Synopsis: Architects are small or micro businesses and are time poor. Don’t contribute the noise they have to filter out by always hoping to contact them at a good time. Listen, be helpful, free your data and use technology wisely so they can find you when they need you.
Click on the title to download a pdf copy of this white paper

Additional Info

  1. Interests

    • Development opportunities,
    • Affordable Sustainable Housing,
    • Marketing and PR,
    • Internet based research,
    • professional networking,
    • Social Media in Construction and Property
  2. Personal Details

  3. Advice for Contacting Su


University of Liverpool

BArch, Architecture RIBA Part II

Commendation for dissertation, "Issues in Architectural Education"
RIBA Part II exemption (professional practice)

University of Liverpool

BA(Hons), Architecture RIBA Part I

RIBA Part I exemption (professional practice)


  • Social Networking
  • Social Media Marketing
  • Architecture
  • Construction
  • Blogging
  • Social Media
  • Sustainable Architecture
  • Strategy
  • Marketing Strategy
  • Twitter
  • Online Marketing
  • Marketing Communications
  • Writing
  • Training
  • Public Speaking
  • Business Development
  • Sustainable Design
  • Marketing
  • Management
  • Networking
  • LinkedIn
  • Public Relations
  • Website Development
  • CRM
  • Live Blogging
  • Online Advertising
  • BIM
  • Workshop Facilitation
  • Practice Management
  • E-Learning
  • Wordpress
  • Event Management
  • Social Media Measurement
  • Design Management
  • Social Media Strategist
  • Desktop Publishing
  • Flickr
  • Corporate Blogging
  • Services Marketing
  • Feasibility Studies
  • Social Media Monitoring
  • Business Management
  • Professional Services...
  • See 28+  See less

Honors & Awards

Best AEC Use of Twitter - Be2camp Be2Awards 2012
Best AEC Social Media Blog - Be2camp Be2Awards 2011

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