
Market Management Segment Manager - Best Practices at IBM [LION](4900+)
Bangalore Area, India

Market Management Segment Manager - Best Practices at IBM [LION](4900+)
Bangalore Area, India
Business Development
Pre Sales
Marketing
eMarketing
Six Sigma Green Belt Project
Team Selection, Leading, Training and Mentoring
RFID functional knowledge
Product Launch
Account Management
(Public Company; IBM; Information Technology and Services industry)
October 2009 — Present (3 months)
(Public Company; RADS; Information Technology and Services industry)
October 2008 — September 2009 (1 year )
(Public Company; Information Technology and Services industry)
January 2008 — September 2008 (9 months)
Role - Handling IT Sales for US region.
Key Responsibilities:
•Lead generation
•Account Management
•Marketing plan for the account: Create a plan on how to reach the right contact in the client organization, who to target, what story to give, etc.
•Building a client relationship: Build a rapport with the person at the client’s end to keep the dialogue going and keep MGL alive and foremost in the client’s mind.
Certifications:
•Completed RFID Technology Basics Certification course from RFID4U (CompTIA recognized).
(Public Company; 1001-5000 employees; Information Technology and Services industry)
May 2006 — December 2007 (1 year 8 months)
Role - Handling SAP (ERP) for US and UK region.
Key Responsibilities:
•Lead generation
•Marketing plan for the account: Create a plan on how to reach the right contact in the client organization, who to target, what story to give, the frequency of the calls etc.
•Building a client relationship: Build a rapport with the person at the client’s end to keep the dialogue going and keep Datamatics’ alive and foremost in the client’s mind.
•Part of the Six Sigma Team in Marketing at Datamatics.
•Responsible for internal training of the marketing team.
•Team Mentor – Responsible for handling a team of seven people.
Awards & Achievements:
•Received the Datamatics Group Merit Award in September 2007 (The Datamatics Merit Award is bestowed on staff members who have carried out their duties with exemplary dedication, reliably and diligently.)
•Completed Six Sigma Green Belt Training at Datamatics
(Privately Held; 11-50 employees; Information Technology and Services industry)
November 2005 — May 2006 (7 months)
Key Responsibilities:
•Lead Generation
•Communicate with customers, management, and vendors to coordinate overall marketing effort in accordance with corporate goals.
•Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content.
•Designed solutions for client specific requirements
•Authored case studies for different verticals
•Corporate Presentations
•Assisted in Web site promotions and in communicating marketing programs.
(Public Company; 10,001 or more employees; Food & Beverages industry)
May 2005 — June 2005 (2 months)
Selected Contributions:
•Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
•Increased territory sales by 75% in 2005.
•SBU ranked #1 in company sales in 2005.
•Provided direct support to Marketing Manager.
•Lead and direct forward-thinking marketing team.
•Defined strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
(Public Company; 5001-10,000 employees; Computer Networking industry)
May 2003 — June 2003 (2 months)
•Worked on the implementation of Virtual Private Networks in CANARA Bank Branches in Kolkata.
•Worked within a team environment to carry out a full range of project functions.
•Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of the technical team.
(Public Company; 5001-10,000 employees; Computer Networking industry)
May 2002 — June 2002 (2 months)
Learned and implemented LAN and WAN concepts
(Privately Held; 11-50 employees; Computer Hardware industry)
January 2000 — January 2002 (2 years 1 month)
Key responsibilities:
• Communicate with customers to coordinate overall marketing effort.
• Promoted after one year to Sales Team Head and managed a team of six members.
CeMA (Certified E-Marketing Associate) , Marketing , 2008 — 2008
The Certified eMarketing Associate (CeMA) certification is recognized globally and is the only e-marketing certification recognized by a state office of education.
RFID Technology Basics Certification , RFID , 2008 — 2008
PGDBM , Marketing , 2004 — 2006
B.E. , Computers , 1999 — 2003
• Received the Datamatics Group Merit Award in September 2007 (The Datamatics Merit Award is bestowed on staff members who have carried out their duties with exemplary dedication, reliably and diligently. The criteria include customer orientation and courtesy toward suppliers and colleagues.)
• Won 2nd Prize in Sailing Competition in the Defence Sailing Club in All Mumbai Sailing Meet April, 2005 (Sea Bird class)
• Won 1st Prize in ITM Marketing Competition (Chakravyuh) October , 2004
• Won 1st Prize in ITM Induction Competition June, 2004
• Won 2nd Prize in Badminton Doubles in Class 11th Kendriya Vidyalaya, MHOW, MP
• Won 2nd Prize in school competition for dramatics in Class VIII, St. Francis School, Akhnoor, Jammu