Subbaraman (Subba) Iyer

Current

Vice President at i2m Management Services

Past

Director - ICT practice at Frost and Sullivan
Director - Consulting at Ennovatteu
Vice President at Scicom (MSC) Bhd

Business Director - Asia at Icon Medialab
Director - Marketing and offers at NCR
Assistant Director - Corporate Development at CrimsonLogic
Program Manager at Infocomm Development Authority of Singapore
Regional Sales Manager at Godrej

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Education

University of Mumbai - Jamnalal Bajaj Institute of Management Studies
Shivaji University - Walchand College of Engineering

Recommended

7 people have recommended Subbaraman (Subba)

Connections

221 connections

Industry

Information Technology and Services

Websites

Subbaraman (Subba) Iyer’s Summary

A Singaporean “Versatilist” capable of applying depth of competencies to a progressively widening scope of business situations by synthesizing knowledge and context to build new perspectives, grow businesses and improve operations. Has a track record of anticipating, analyzing and quickly responding to forces, changes and opportunities and fueling business value. Accomplished this through a diversified set of roles and experiences that complements industry knowledge and leadership ability

Over 20 years experienced professional with strong strategic thinking skills and well proven management and leadership skills in the area of business and strategy consulting, new growth paradigms, large program management and improving business performance derived from a breadth of industry experience in the IT services and software sector. Regarded as an excellent communicator, strategist, business leader, change agent and a good executive coach.

Quoted extensively in the media (BBC, CNBC, Bloomberg, CNA and also in various print media) and made about 25 public presentations at vendor meets and industry meets in the last 2 years.

Subbaraman (Subba) Iyer’s Specialties:

Strategy development
Business Consulting
Program Management
Concept marketing / sales
Business performance
Change Management
Executive coaching
Learning and development
Training and facilitation

Subbaraman (Subba) Iyer’s Experience

Vice President

i2m Management Services

(Information Technology and Services industry)

2007 — Present (1 year)
Director - ICT practice

Frost and Sullivan

(Management Consulting industry)

November 2005 — June 2007 (1 year 8 months)

Responsible for thought leadership, sales, global and Asia Pac research, consulting for the Enterprise IT sectors for APAC.
• Contact centre and Shared services outsourcing trends and growth opportunities
• Enterprise software trends and growth prospects for 2006-2010
• Assessment of the top 25 IT services firms– strategies and impact
• The impact of Web 2.0 technologies and practices on the Enterprise
• Content Management growth trends, drivers and future scenarios in APAC
Director - Consulting

Ennovatteu

(Privately Held; 1-10 employees; Management Consulting industry)

July 2002 — October 2005 (3 years 4 months)

• Developed a new consulting practice called strategy@work
• Project Director (pre-sales) for one of the world’s largest metro Ethernet project.
• Program Manager to develop a Master plan for IT consolidation and change management
• Designed the Enterprise Performance Management using the Balanced Scorecard approach and linking to CRM deployment
• Built a complete end-to-end service offer to manage M&A integration services in the high-tech industry for a leading software firm to acquire a BPO firm
• Developed and deployed the strategy blueprint, operations model and IT support to increase lending to the SME sector
• Advised on the use of Data Warehousing and Business intelligence tools, applications and business impact
• Assessment report of business strategies and innovation of Asia’s leading telcos
• Executive Coach providing coaching interventions, training, and workshops targeted at improving business and personal performance
Vice President

Scicom (MSC) Bhd

(Public Company; 1001-5000 employees; Outsourcing/Offshoring industry)

June 2001 — July 2002 (1 year 2 months)

Development of business plan and info memorandum for prospective investors
Marketing consulting and outsourcing services for contact centre and business process outsourcing services
Business Director - Asia

Icon Medialab

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 2000 — June 2001 (1 year 2 months)

• Recruited a full team, developed the Icon consulting practice go to marketing strategies, engagement models.
• Directly led 2 client engagements (U.S.$ 500K) through proposal, scoping and delivery
• Developed and implemented the E-marketplace offerings for the global paper industry
Director - Marketing and offers

NCR

(Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

March 1998 — June 2000 (2 years 4 months)

• Responsible for the growth of the entire portfolio of service offers encompassing consulting services, technology services and customer services from marketing, demand creation, to the launch of the offer, sales and fulfillment / delivery across Asia Pacific (from Korea to India and China to New Zealand).
• Responsible for driving demand for large Managed Services projects through its life cycle – from inception to fruition to delivery.
• Created short term and sustainable intervention mechanisms to control project risk and keep projects and service agreements to corporate norms.
• Responsible for driving growth plans for key accounts, leading special bid reviews, sales collateral, funnel management and developing improved capabilities
• Turned around a major country operation through a management revamp and instilling a new growth focus.
Assistant Director - Corporate Development

CrimsonLogic

(Privately Held; 501-1000 employees; Information Technology and Services industry)

April 1997 — March 1998 (1 year)

Implemented the project management framework and analyzed the fit between project portfolio and strategic goals. Developed the balanced scorecard and initiated remedial measures to fix the gaps in processes, tools, and competencies.
Developed and implemented the business plan for Internet based E-commerce exchange.
Developed the business plan for deployment of extranet services specifically tailored for the high tech electronics-manufacturing sector
Program Manager

Infocomm Development Authority of Singapore

(Government Agency; 1001-5000 employees; Information Technology and Services industry)

1994 — 1997 (3 years)

• Developed strategic plans (scope, funding and benefits) for IT2000 initiatives in the Education and Digital library clusters. Assessed several business plans and collaboration efforts from industry to support the IT2000 thrusts.
• Member of the core team that conceptualized, developed and rollout of the “Borderless Virtual Library” and the Students Teachers Workbench (STW) deployed in schools.
• Developed and deployed the first large-scale knowledge management system on the corporate intranet.
• Conceptualized strategy and projects for deployment of E-commerce using the Internet and Singapore ONE in the retail, banking and manufacturing sectors
• Developed the strategy and operational framework for IT Outsourcing for specific Government ministries, which has been subsequently institutionalized. This was implemented in various phases over a two year period
Regional Sales Manager

Godrej

(Privately Held; 10,001 or more employees; Consumer Goods industry)

1986 — 1989 (3 years)

Subbaraman (Subba) Iyer’s Education

University of Mumbai - Jamnalal Bajaj Institute of Management Studies

MMM, Masters in Marketing Management, 1985 — 1987
Shivaji University - Walchand College of Engineering

B.E., Electrical Engineering, 1977 — 1981