Director at SEOptimise
Oxford, United Kingdom
- Current
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- DIRECTOR at SEOptimise Ltd
- Past
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- BUSINESS OWNER / FOUNDER at Purple Label
- MARKETING MANAGER at m3networks
- Education
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- University of Leeds
- Connections
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40
connections
- Industry
- Internet
- Websites
Stuart Tofts’s Summary
A results-driven and commercially astute business leader with a diverse skill set encompassing all aspects of leading and growing commercial operations. An experienced marketing professional capable of employing the full marketing mix to design and implement innovative business and product growth strategies. Proven ability to drive results within both entrepreneurial and corporate environments.
Comfortable operating and reporting at Board level. Has impressive list of achievements including leading successful sales and marketing functions and setting up an award winning business.
Stuart Tofts’s Specialties:
Strategic Business Planning ▪ Operational Management ▪ Financial Planning & Management ▪ Brand Design & Positioning ▪ E-Commerce ▪ Product Management ▪ Online and Offline Marketing ▪ Web Design & Management ▪ Search Engine Optimisation (SEO) ▪ Sales ▪ Service Delivery ▪
Business Start Up
Stuart Tofts’s Experience
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DIRECTOR
SEOptimise Ltd
(Privately Held; Marketing and Advertising industry)
April 2007 — Present (2 years 8 months)
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BUSINESS OWNER / FOUNDER
Purple Label
(Privately Held; 11-50 employees; Consumer Services industry)
September 2002 — April 2007 (4 years 8 months)
Provider of dry cleaning and laundry services for consumers and businesses as well as online sales of related garment care products nationwide
▪ Utilised previous marketing expertise to promote the company on a national stage through newspaper editorials and designed. Delivered innovative brand promotion concepts
▪ Employed the full marketing mix including brochures, direct mail, direct sales, event management, e-marketing, advertising and sales promotion
▪ Took responsibility for the online marketing strategy, developing sound skills in Adwords management (Google based marketing tool), SEO and Pay-Per-Click advertising
▪ Applied a creative approach to commercial development and led the rapid establishment of a web based collections service and a separate e-commerce business selling garment care products
▪ Demonstrated strong financial skills, developing and managing all budget planning and control -
MARKETING MANAGER
m3networks
(Privately Held; 11-50 employees; Computer Networking industry)
August 2001 — September 2002 (1 year 2 months)
Cisco premier select and education partner, selling network hardware and services
▪ Reported to the Managing Director and established a close link with Cisco’s marketing department to secure joint funding for marketing initiatives
▪ Led the creative design and implementation of marketing plans spanning event management (seminars and trade shows), brand re-design, advertising, web design and management, print design and production and public relations
▪ Provided technical and professional direction to a team of sales and marketing specialists and managed the relationship with an outsourced telemarketing function
▪ Utilised previous product management experience to conduct detailed market research to ensure the sustainability of new products and applied high levels of technical proficiency to understand and interpret consumer behaviour
Stuart Tofts’s Education
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University of Leeds
Management with Mathematics , 1994 — 1998
Additional Information
Stuart Tofts’s Websites:
Stuart Tofts’s Groups:
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Online Marketing Network -
LawSense
Stuart Tofts’s Honors:
Google Adwords Professional Exam [Feb 07]
Includes Adwords and related services offered by Google
Cisco Certified Design Associate (CCDA) [Mar 02]
Covered all aspects of designing small to medium business networks
Cisco Certified Network Associate (CCNA) [Dec 01]
Covered configuring and troubleshooting small to medium business networks
Stuart Tofts’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
