Stuart Falk

Current

Stategic Marketing Consultant at Self Employed (Self-employed)

Past

Sales Manager, CruiseCritic.com & IndependentTraveler.com, TripAdvisor Media Network at Expedia
National Sales Manager at Move, Inc. (formerly Homestore) - realtor.com
Major Gifts Fundraiser (Pro Bono) at University of Miami/Jackson Memorial Hospital

Director of Marketing at Law.com
Director of Adv. Sales & Marketing at Law.com (www.law.com)
San Francisco Sales Manager at CWO&O
Director of Marketing at Vships - Monaco

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Education

University of Southern California
Tufts University
University of Virginia School of Law

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Recommended

6 people have recommended Stuart

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Stuart Falk’s Summary

PROFESSIONAL EXPERIENCE

EXPEDIA - Los Angeles, CA 2007 - 2008
Sales Manager
Sell online advertising for CruiseCritic.com and IndependentTraveler.com, TripAdvisor Media Network.

MOVE, INC. (REALTOR.COM) – Westlake Village, CA 2005 - 2006
National Sales Manager
Sold online and print integrated media advertising programs to major national marketers.

NONPROFIT PRO BONO FUNDRAISING – Miami, FL 2002 - 2005
Recognized by JMHF as "Golden Angel" for raising over $50,000 in support of the University Of Miami Miller School Of Medicine.

LAW.COM – San Francisco, California 1998 - 2002
Director of Marketing & Advertising Sales
Instrumental to success of this start-up website by establishing powerful branding strategies, product advertising programs, media relationships and trade show presence.

- Sold online advertising to endemic and b-to-c advertisers

NATIONS BUSINESS MAGAZINE – San Francisco, California 1998 – 1998
Advertising Manager

BARBARA BELLA & ASSOCIATES – Los Angeles, California 1997 – 1998
Southwest Sales Manager on behalf of Individual Investor Magazine

CRESMER, WOODWARD, OMARA & ORMSBEE – San Francisco, California 1995 – 1997
San Francisco Manager
Directed advertising sales for over 40 leading US and Canadian newspapers.

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PREVIOUS EXPERIENCE INCLUDES:

VLASLOV GROUP/V.SHIPS (www.vships.com) – Principality of Monaco
Director of Marketing

INTERNATIONAL CHAMBER OF COMMERCE (www.iccwbo.org) – Paris
President of ICC Publishing SA and Director of Marketing of the ICC

THE NEW YORK TIMES – New York
National Advertising Manager

EDUCATION
UNIVERSITY OF VIRGINIA, SCHOOL OF LAW Charlottesville, Virginia
Juris Doctor
TUFTS UNIVERSITY Medford, Massachusetts
Bachelor of Arts; Cum Laude
UNIVERSITY OF SOUTHERN CALIFORNIA
Air Pollution Control Management

Stuart Falk’s Specialties:

Accomplished Sales & Marketing Management professional with an exceptional record of providing strategic direction to help companies capture, expand and reclaim market share in diverse travel, publishing, Internet, nonprofit, and international commerce sectors. Record of success exceeding expectations for revenue and public awareness in both corporate, start-up and turnaround environments by devising and executing powerful sales, advertising, market analysis and cost-reduction initiatives.

Stuart Falk’s Experience

Sales Manager, CruiseCritic.com & IndependentTraveler.com, TripAdvisor Media Network

Expedia

(Public Company; 1001-5000 employees; EXPE; Online Media industry)

2007 — 2008 (1 year)

Sell online advertising for CruiseCritic.com and IndependentTraveler.com, part of the TripAdvisor Media Network.. Five million visitors strong, Cruise Critic is a critically acclaimed interactive community comprised of avid and first-time cruisers who enjoy the fun of planning, researching and sharing their passion for cruising. No other single resource covers the world of cruising as thoroughly as CruiseCritic.com. Cruise Critic’s world-renowned editorial staff offers objective cruise reviews, features, ports of call profiles and destination stories. The Cruise Critic message boards are the most active in the world. IndependentTraveler.com is an interactive traveler's exchange and comprehensive online travel guide for a community of travelers who enjoy the fun of planning their own trips and the adventure of independent travel.
National Sales Manager

Move, Inc. (formerly Homestore) - realtor.com

(Public Company; 5001-10,000 employees; MOVE; Online Media industry)

October 2005 — June 2006 (9 months)

Sold integrated online/print/direct response marketing/advertising programs to senior C level marketing decision makers of major national businesses and advertising agencies seeking to reach the lucrative "new mover" market. Worked closely with accounts, including Toyota, J.C. Penney, Sears, Sprint, Geico, Gateway, Blockbuster and Fidelity Investments.
Major Gifts Fundraiser (Pro Bono)

University of Miami/Jackson Memorial Hospital

(Non-Profit; 11-50 employees; Fund-Raising industry)

June 2002 — September 2005 (3 years 4 months)

NONPROFIT FUNDRAISING – MIAMI, FL 2002-2005
Successfully raised major gifts in support of the Tzakis Chair and Schiff Liver Institute of the University of Miami Miller School of Medecine.. Recognized as a “Golden Angel” by the Jackson Memorial Hospital Foundation for generating significant financial support.
Director of Marketing

Law.com

(Online Media industry)

1998 — 2002 (4 years)
Director of Adv. Sales & Marketing

Law.com (www.law.com)

(Privately Held; 51-200 employees; Online Media industry)

November 1998 — June 2002 (3 years 8 months)

Led to success of this legal website by establishing powerful branding strategies, product advertising programs, media relationships and trade show presence. Managed seven personnel.
- Built site into a premier online legal brand within two years, tripling traffic and expanding subscriber base to over one million unique users and more than 100 million page views per month.
- Secured advertising sales with non-legal clients including Hewlett-Packard, IBM, British Airways, Infiniti Automobiles and several financial brokerage firms by conducting a demographic user survey to prove value and earning the confidence of senior level decision makers.
- Generated $1 million within first year by targeting key decision makers and gaining visibility through participation in the Online Advertising Bureau.
- Successfully launched continuing legal education programs, which earned recognition by an industry trade group.
San Francisco Sales Manager

CWO&O

(Privately Held; 11-50 employees; Newspapers industry)

1995 — 1997 (2 years)

Directed advertising sales for over 40 leading US and Canadian newspapers, oversaw daily office activities, hired and managed three personnel, established short- and long-term goals and developed budgets.

- Earned a sizable bonus due to recognition by client newspapers for exceptional performance and ability to drive revenue by contacting key decision-makers and collaborating with client staff.
- Proactively assembled a coalition of Advertising Directors from six California newspapers to convince a leading bank to return to newspaper as its main advertising medium after its decision to switch to radio.
Director of Marketing

Vships - Monaco

(Online Media industry)

1988 — 1992 (4 years)

Stuart Falk’s Education

University of Southern California

Air Pollution Control Management 1990 — 1990
Tufts University

BA , Political Science, Psychology

Prior to Tufts, I received my High School diploma from The Fieldston School in Riverdale, NY,
University of Virginia School of Law

JD , Law

Additional Information

Stuart Falk’s Websites:

Stuart Falk’s Interests:

Cruise line and general travel marketing strategy, online advertising, Web 2.0, international trade, world-wide travel, U.S. foreign policy, politics, reading and theatre.

Stuart Falk’s Groups:

Bay Area Interactive Group, HSMAI (Hospitality Sales & Marketing Association International)

SFBIG
Expedia Inc - Alumni and Employees
Tufts Alumni Association
thinkLA
Move, Inc. Alumni
University of Virginia Alumni (UVA)
HSMAI Travel Internet Marketing Special Interest Group
New York Times Alumni (This group is not affiliated with or sponsored by The New York Times)
University of Virginia School of Law Alumni