
Head of Business Development at FirstClick
Sydney Area, Australia

Head of Business Development at FirstClick
Sydney Area, Australia
- Business strategy
- Business development
- Account development
- Negotiation
- Relationship building
(Internet industry)
June 2009 — Present (2 months)
Offering SEM, SEO, Onsite Marketing
(Public Company; DCLK; Internet industry)
March 2008 — May 2009 (1 year 3 months)
Ad Exchange is DoubleClick's media business connecting buyers and sellers in display advertising. It is a global auction maketplace which determines the optimal value for the impression. Responsibilities include:
- Launching AdX in the AU marketplace
- Developing new and existing partners (buyers and sellers)
- Collaboration with buyers (agencies, ad networks and marketers) to achieve their marketing objectives
- Collaboration with sellers (publishers, rep firms) to maximise revenues and yields
- Working with colleagues in US/UK across Technical Services, Consulting, Product Management, Finance
(Public Company; 1001-5000 employees; DCLK; Internet industry)
October 2006 — March 2008 (1 year 6 months)
Developed the search products - DART Search (search technology) and DoubleClick Performics (search marketing). Responsibilities include:
- Business development of technology and service
- Targeting digital agencies, search marketing agencies and marketers direct.
- Manage relationships with Google and Yahoo Search Marketing
- Attend and speak at Search conferences
(Public Company; DCLK; Internet industry)
May 2006 — October 2006 (6 months)
- Managed portfolio of top tier digital agencies in AU/NZ
- Strategic growth and development, to maximise existing and new revenue streams
- Products included DFA (DART for agency), DART Search (keyword management, bid management and reporting tool) and Motif (rich media and video).
(Information Services industry)
June 2004 — February 2006 (1 year 9 months)
Managed the Publisher Team to ensure it's commercial and business objective were achieved
- Created strategy, built and managed the Publisher Team
- Rebuilt relationships with publishers in the UK
- Recruited new publishers to the network
- Developed the business of existing publishers
- Improved Client Services
(Public Company; VCLK; Internet industry)
August 2003 — July 2004 (1 year)
- Recruited new publishers to the network and developed the business of existing publishers
- Segmented the publisher base
- Attended affilaite "Get2gethers" across the UK
(Newspapers industry)
March 2001 — April 2003 (2 years 2 months)
- Managed an agency/client portfolio including strategic growth and development, to maximise existing and new revenue streams
- Solid agency experience from Planner/Buyer to Executive Chairman
- Territory included Ikon, Mitchells, Initiative Media and MediaCom
BA (Hons): 2 1 , Financial Services , 1990 — 1994