
Principal, stressdesign
Syracuse, New York Area

Principal, stressdesign
Syracuse, New York Area
I'm a graphic designer, teacher, lecturer, trainer, and consultant. Interested in developing identity and branding systems and helping companies and organizations find their perfect aesthetic.
Branding and Identity, Publication and Print Design, Interface Design, Information Architecture, Technical Acuity, Common sense, Uncommon sense.
Client work includes:
3M, Anaren, At-A-Glance, EMS Technologies, Energizer, Dummies, Ingersoll Rand, Kahle Engineering, Pass+Seymour, RCB Funds, Syracuse University, Vivendi Universal, Will and Baumer.
(Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
Product development, branding and direction for AXNT™ Direct e-mail marketing.
AXNT™ is a boutique direct e-mail marketing firm. Our broadcast e-mail platform supports and extends your organizations current brand, marketing and communication efforts.
(Privately Held; 1-10 employees; Graphic Design industry)
2000 — Present (9 years)
The emphasis is on design
Stressdesign is a brand communication firm with 3 core practice areas, publication, identity and website design. We excel at distilling large pieces of information into manageable bits that make sense to the end user, supporting your organizations goals.
Stressdesign provides a comprehensive perspective on the design process from inception to completion that aesthetically and professionally communicates our clients message.
(Non-Profit; 11-50 employees; Design industry)
August 2006 — September 2008 (2 years 2 months)
Oversee and guide the development of the Chapter, ensuring that Chapter activities are in alignment with the AIGA mission. Provide leadership for the board of directors and the membership at large. Supervise the daily administration of the Chapter including financial and communications management and interface with the national office.
(Non-Profit; Design industry)
May 2001 — September 2008 (7 years 5 months)
Support the mission of the AIGA by facilitating membership growth through directing new membership campaigns, managing active and prospective membership lists, recruiting new members and coordinating volunteers. This position serves as a liason between local membership and National headquarters, and coordinates the annual Roundtable Discussions.
(Graphic Design industry)
2006 — May 2008 (2 years)
Taught the following courses.
Introduction to Computer Graphics
This introductory course allowed students a comfortable environment to begin mastering professional design tools and best practices for developing sound graphic design solutions that will be reproducible in a production workflow.
Graphic Design for the Web
This class dealt with the concepts and techniques for developing usable, search engine friendly websites following modern standards development methods.
(Public Company; 10,001 or more employees; Marketing and Advertising industry)
2000 — 2002 (2 years)
Lead Interface designer for language software products including The Award winning Learn Your Way series, Spanish for Dummies, French for Dummies, and Corporate Learning Series.
(Non-Profit; 51-200 employees; Marketing and Advertising industry)
May 2000 — May 2001 (1 year 1 month)
Web and technology director for the Upstate New York Chapter of the AIGA: the professional association for design.
(Privately Held; 51-200 employees; Design industry)
December 1998 — January 2000 (1 year 2 months)
Developed and maintained brand identity, corporate identity, and merchandising schema for mid-corp and Fortune 500 companies including Hunton + Williams, Energizer/Eveready, National Soccer Hall of Fame, Pass and Seymour, Sentry and others.
(Educational Institution; 10,001 or more employees; Marketing and Advertising industry)
1994 — 1998 (4 years)
Design print and electronic marketing and communications communications materials for Alumni Relations, Admissions, Institutional Advancement, and Development.
BFA , Graphic Design , September 1992 — May 1994
LakeHouse
AAS , Photography , 1991 — 1992
Studied 35mm, photojournalism, studio photography, photo lab and image processing techniques.
AAS , Advertising Design + Production , 1989 — 1992
AAS , Advertising Design + Production , September 1989 — May 1991
Family, Technology, Design, Skiing, Cycling, Music, Autos, Non-Oval Racing, Kites
AIGA, DMI
Portfolios.com:: '04, '05, '07
AdClub:: Silver 04, 05
American Design Awards:: Gold, Silver, Silver Annual '08
Graphic Design USA:: '04,'05, '06, '07, '08
Graphis Poster '08/09
People to Watch 2008
Print Magazine:: '06, 07, 08
UCDA:: '96, '97