Erick Straghalis

Creative Director – Developing sales & marketing objectives into creative strategy

Greater Boston Area

Current
  • Creative Director at Imagitas
  • Creative Strategy and Design Consultant (Self-employed)
Past
  • Manager, Creative Services at Imagitas
  • Graphic Designer at Imagitas, Inc.
  • Web Producer at NBC/Hearst-Argyle Syndications, LLC.

1 more...

Education
  • Wheaton College
  • academia britanica cuscatleca
Connections
317 connections
Industry
Marketing and Advertising

Erick Straghalis’s Summary

I offer a unique brand of Creative Strategy that combines a strong business acumen with a focused eye on creative design. This combination allows me to provide superior creative direction by understanding, and collaboratively developing, marketing & sales objectives.

An innovation driver, I approach each unique business problem with solutions that increase ROI, provide thoughtful creative execution and build value with clients. Working effectively across multiple disciplines - sales, marketing and creative - I deliver the solutions clients want, when they need it most. I have a proven record of delivering effective and efficient marketing campaigns that command response, and have successfully built and managed strong design teams from the ground up.

Erick Straghalis’s Specialties:

branding and identity, creative problem solving, process and efficiency, graphic design, web design, online presence, visual marketing, direct marketing, B2B, B2C, consulting, GUI, UI, mover's, moving, auto industry, television and video production, copy writing, development, government alliances


Erick Straghalis’s Experience

  • Creative Director

    Imagitas

    (Public Company; 10,001 or more employees; PBI; Marketing and Advertising industry)

    April 2007Present (1 year 2 months)

    Oversee all creative projects and staff, and responsible for the overall quality of work produced by the creative department. Manage creative projects from concept to completion and translate marketing and business objectives into creative strategies. Lead and direct the creative team in the production of advertising and marketing collateral. Continually research new and innovative approaches in project management, design and creativity, providing recommendations and guidance in creative growth and industry trends. Responsible for the health of the creative organization as a whole, owning creative training initiatives, overall design guidance and mentorship. A resource to the entire company – especially sales, account management and marketing teams.

  • Creative Strategy and Design Consultant

    Self-employed

    (Self-Employed; Myself Only; Internet industry)

    October 2003Present (4 years 8 months)

    - Work with clients to understand and determine goals and needs
    - Design and create relevant web and print applications
    - Design and enhance graphics, layout and paginate web and print media


Additional Information

Erick Straghalis’s Interests:

Volunteering, creative direction, strategic analysis

Erick Straghalis’s Groups:

Direct Marketers Association (DMA), AIGA Experience Design, Creative Alumni

  •    Executive Suite member
  •    TechSoup NetSquared member
  •    Grameen Foundation member
  •    MyLink500 member
  •    creative alumni member

Erick Straghalis’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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