Deanna White

Current

Director of Marketing and Partner Relations at T-Base Communications Inc.
Chief Storyteller at StorylinePR

Education

Georgian College

Recommended

7 people have recommended Deanna

Connections

91 connections

Industry

Public Relations and Communications

Websites

Deanna White’s Summary

Building credibility with the media is as important as creating it for your company, and when it comes to public relations one rarely exists without the other. Working with the media should be a planned, well-supported and carefully executed effort.

At Storyline, our methodology is simple and direct. Our proven “design through delivery” model ensures that your PR program is ideally focused to meet both the strategic and more down-to-earth business needs of your project.

What makes us different is our ability to thoroughly understand our client’s position, from their perspective. That, and the significant knowledge gained from experience in many varied industries, allows Storylinepr to develop and deliver PR programs and news stories that are so ‘in tune’, it’s as if you had done it yourself.

Storyline’s direct experience with category leaders on both the agency and client sides, combined with our comprehensive knowledge of the editorial process, allows us to apply our expertise for clients in non-for-profit, consumer, government and business-to-business markets, on both local and national levels.

Deanna White, Chief Storyteller for Storyline, has always been passionate about public relations. Working on both the agency and client side for big brand companies allowed her to gain a detailed understanding of the power of PR, and what it can do for organizations and individuals. Deanna moved to Ottawa from Toronto for a lifestyle change in early 2000. Soon after her arrival in the National Capital region, Deanna served on the board of the Canadian Marketing Association as Vice-President and Director of Public Relations, responsible for creating awareness and generating publicity. She continued that momentum and started developing effective news stories for other organizations and individuals, building credibility and shaping perceptions for her clients, one storyline at a time.

Deanna White’s Specialties:

PR Program Development
• strategy
• key messaging

Writing and Distribution
• traditional media releases
• social media releases
• media advisories
• backgrounders
• fact sheets

Media Relations
• pitch and place stories
• respond to media requests
• media monitoring
• media launches
• news photography
• custom media training

Deanna White’s Experience

Director of Marketing and Partner Relations

T-Base Communications Inc.

(Printing industry)

2005 — Present (4 years )
Chief Storyteller

StorylinePR

(Public Relations and Communications industry)

April 2000 — Present (9 years 9 months)