Warwick Stirling

Global Director of Innovation

Benton Harbor, Michigan Area

Current
Past
  • Strategy Manager at National Service Industries
Education
  • University of North Carolina at Chapel Hill - Kenan-Flagler Business School
  • University of Bath
Connections
214 connections
Industry
Marketing and Advertising
Websites

Warwick Stirling’s Summary

Extensive hands-on experience creating, planning, financing, building and managing startup businesses

Deep professional management consulting experience working on complex strategic and marketing issues at the highest levels for multiple companies

International work experience – UK, France and Germany

Warwick Stirling’s Specialties:

Marketing, pricing and strategy development. Complex economic modelling.

Anti-counterfeiting market, spin outs, venture financing, and business building.


Warwick Stirling’s Experience

  • Global Director of Innovation

    Whirlpool Corporation

    (Public Company; 10,001 or more employees; WHR; Consumer Goods industry)

    January 2007Present (2 years 7 months)

    Responsible for all innovation activities globally particularly embedding innovation as a core competence across the organization.

  • VP Marketing and Sales

    YottaMark

    (Privately Held; 1-10 employees; Computer Software industry)

    July 2004October 2006 (2 years 4 months)

    YottaMark is developing an anti-counterfeiting solution that enables consumers to instantly authenticate any product using the Internet or a mobile phone. We enable brand owners to mark their products with individual, unique codes - and provide the infrastructure for consumers or anyone in the supply chain to instantly validate those codes.

    Counterfeiting is a huge problem, that is growing every year. Brand protection will soon be a "must-have" capability for manufacturers in every industry ranging from pharmaceuticals, health & beauty, food & beverage, electronics, luxury goods to auto parts.

    YottaMark is a venture-funded startup that is growing rapidly. We have openings in software engineering, product management, applications engineering, and sales.

    Contact us at jobs@yottamark.com

  • Snr Director of Strategic Marketing

    Vitria Technology

    (Public Company; 201-500 employees; VITR; Computer Software industry)

    December 2002July 2004 (1 year 8 months)

    Reported to CEO of Vitria – a leading provider of business process integration (middleware) software to the telecom, insurance and healthcare industries.
    • Member of Executive team that cut the burn-rate by 40% ($14+ million savings) in under 1-year and drove the business to its first profitable quarter in 10-years.
    • Launched Vitria’s entry into healthcare solutions including presentations to top healthcare insurers in the US. Vertical now accounts for 30% of total revenues.
    • Led team to build value-based pricing methodology for complex IT environments. Successfully used by sales team to close 2 major deals ($2+ million each).

  • Manager

    McKinsey & Company

    (Partnership; 5001-10,000 employees; Management Consulting industry)

    September 1999April 2002 (2 years 8 months)

    Marketing and Strategy
    • Developed growth initiatives for a $20 billion DIY retailer resulting in brand extensions into new product categories, private label and a second format.
    • Created turnaround strategy for a VC funded software company. Developed a revised marketing/sales plan which led to 2 new customers in 4 months.
    • Managed a 40 person team to develop 3 year technology plan for a global healthcare distributor. Led to approval of a $100 million SAP project.

    Business Building and Operations
    • Launched a new Internet based healthcare transaction processing services business in collaboration with 5 major health plans and 2 leading technology providers.
    • Created a financial planner portal by forming alliance between 4 leading financial services companies.
    • Redesigned operations for a mining company. Led team of 20 for 5 months to find operational cumulative cost savings of over $20 million.

  • Strategy Manager

    National Service Industries

    (Public Company; 5001-10,000 employees; Management Consulting industry)

    June 1996September 1997 (1 year 4 months)

    Key member of a small corporate strategy team reporting directly to CEO for this $2 billion industrial manufacturing conglomerate.
    • Developed strategic rationale and valuation models for a successful $30 million acquisition of a consumer chemicals business. Worked with NSI’s SVP Corporate Development, CFO and CEO in all key aspects of due diligence process.
    • Designed and successfully rolled out new corporate-wide annual strategic planning process. Worked closely with the 5 business unit leaders on their plans.


Warwick Stirling’s Education

  • University of North Carolina at Chapel Hill - Kenan-Flagler Business School

    MBA , Executive Management , 19971999

    Won Deloitte Consulting Case Competition.

    Activities and Societies:
    Entrepreneur Society.
  • University of Bath

    BSc , Business , 19891993

    Activities and Societies:
    Represented squash team
    Member of Degree Ceremony Committee

Additional Information

Warwick Stirling’s Websites:

Warwick Stirling’s Interests:

Golf, squash, mountain biking, snowboarding, enthusiastic woodworker


Warwick Stirling’s Contact Settings

Interested In:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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