
Creative Director and Strategist
Amsterdam Area, Netherlands

Creative Director and Strategist
Amsterdam Area, Netherlands
Working for clients like NS (Dutch Railways), Senseo, Zwitsal, Microsoft, Van Gogh Museum, Anne Frank House, KPN, Vodafone.
Responsible for the user interface of the new NS website, including new interface for its journey planner. The NS website is used by more than 150,000 unique visitors per day.
My special interests: adding value to people's lifes using interactive media, creating cross channel user experiences, realizing successful e-commerce solutions. Currently also focusing on ways to create a transparent democracy using interactive media.
Strategy & concept development, interaction design, creative quality assurance, consulting.
(Public Company; LBi; Internet industry)
July 2008 — Present (1 year 5 months)
Developing online strategies for our clients, advising them how to become a believable brand in this age of digital marketing.
Creative direction on all creative output for clients.
Currently working on clients like NS, Eneco, Anne Frank House and Sara Lee.
Experience with cross medial/itv concepts for KPN/Endemol/LBi initiative Xie and IdtV. Developed succesful concept for Netherlands first automotive itv commercial for Nissan.
(Public Company; 51-200 employees; LBi; Internet industry)
April 2007 — June 2008 (1 year 3 months)
Responsible for coaching the creative process and quality assurance of creative work for one of LBi Lost Boys' 4 client units.
(Public Company; 51-200 employees; LBI; Internet industry)
January 2006 — April 2007 (1 year 4 months)
Responsible for coaching the creative process and quality assurance of creative work.
(Public Company; 51-200 employees; LBI; Internet industry)
November 2004 — December 2005 (1 year 2 months)
(Public Company; 11-50 employees; ANEWY; Internet industry)
February 2000 — October 2004 (4 years 9 months)
(Internet industry)
February 2001 — August 2001 (7 months)
As part of my graduation program, I was based in Ghana for Internet agency Explainer DC to set up their African office. During my stay I was responsible for setting up the office, recruiting personnel, client acquisition and coaching local employees on the processes for Internet projects.
Once a week we invited a bunch of kids from a secondary school in the neighborhood to give them computer and Internet classes.
MA , Interactive Multi Media , 2001 — 2001
Graduation projects:
- community site and live webcast for Doors of Perception 2000
- setting up a social responsible Internet agency in Accra, Ghana.
Thesis:
"Bridging the gap - Internet as development aid"
BA , Interaction Design , 1997 — 2001
VWO , English, Dutch, Geography, Economy II, History, Art , 1991 — 1997
photography, film, skiing, fitness, traveling, Apple, the future
• Nomination for Dutch Usability Award - NS.nl (concept, interaction design)
• Publieks Cursor 2009 - Best Recruitment Site, Reed Business (strategy and concept)
• Website of the year 2008 - most popular travel website, NS.nl (concept, interaction design)
• Best Dutch Recruitment Site 2008, Reed Business (strategy and concept)
• Special Honoree Webby Awards 2007, Anne Frank Tree (interaction design)
• Golden Esprix Award 2006 (interaction design for Hi Chatman online campaign)
• Silver PMC Award 2006 (interaction design for Hi Chatman online campaign)
• Silver Spin Award 2006 (part of the interaction design for Hi Bling Bling online campaign)
• Ghana Web Award 2001 - People's Choice award (concept and design for Explainer DC Ghana corporate website)