Digital Strategy, Communications and Innovation Consultant
London, United Kingdom
- Current
-
- Management Consultant at Digital Strategy and Communications Consultancy
- Board Advisor at Generation C Magazine
- Chairman of advisory board at Reelintime.com
- Past
-
- Director of Digital at Communique360
- Chief Strategy and Technology Officer at Pelagon
- Managing partner and Director Digital Innovation and Technology at Proximity London
- Managing Partner and Head of Digital at Proximity London
- Development Director at Traffic Interactive/Proximity London
- Operations/Development Director at Traffic Interactive
- Creative Services Director and Co-Founder at Nexus MultiMedia
- Multimedia Consultant at LLoyds TSB
- MultiMedia Director at The Mac Consultancy Company
- Interactive TV Producer at BBC
- Social Science Editor at BBC Domesday Project
- Education
-
- Western Kentucky University
- London University
- Recommended
-
14 people have recommended Stewart - Connections
-
345
connections
- Industry
- Internet
- Websites
Stewart Atkins’s Summary
Stewart's career began in the social science field. As head of an audience research team at the BBC he developed knowledge of how people consume TV and how they understand and ‘read’ it. Moving to the seminal BBC Domesday project as Social Science Editor he took that a stage further defining new ways of communicating via interactive media.
The Pandora’s Box of non-linear and digital media communication has defined his career development since. He's helped shape the industry through his work with the likes of Apple Computers, Macromedia, European Commission, British Library R&D Dept. Taskforce 2000, UK Multimedia Special Interest Group and DTI Electronic Publishing and Content Taskforce.
Having sold Nexus Multimedia to the AMVBBDO Stewart worked for 7 years within the Omnicom Group firstly at Traffic Interactive and then Proximity London where he held a variety of Board and Managing Partner level positions leading the digital offering. He is a passionate evangelist for interactive digital media and has often been a key note speaker at conferences and events all over the world as well as being a regular contributor of articles to trade journals and press.
As Chief Strategy and Technology Officer at Pelagon he lead their technology strategy and product developement roadmap including localization.
Stewart maintains his involvement with innovative projects and developments in the digital space through consultancy and non-executive directorships. He is a founding partner and Chairman of the advisory board for Reelives.com a web 2.0/UGC startup. He's worked with several industry bodies including DMA Mobile Marketing Council and has often been invited to judge digital and interactive awards.
Stewart currently provides consultancy services focusing on digital strategy, communications and innovation. Often this involves helping facilitate the change management process that comes as a result of adopting emerging digital channels.
Stewart Atkins’s Specialties:
Creative technologist, innovation, futurology, digital strategy and leadership, web development, the gamut of digital advertising and marketing, information architecture, programme director/project management, tender responses and pitch leader, building successful digital teams and digital businesses, mentoring the next generation of digital evangelists and entrepreneurs.
Stewart Atkins’s Experience
-
Management Consultant
Digital Strategy and Communications Consultancy
(Internet industry)
August 2009 — Present (4 months)
Stewart has a wealth of experience in digital and interactive communications gained through senior roles at organisations as diverse as the BBC and LloydsTSB, from start-ups and buy outs, through agencies small and large. His passion, drive and enthusiasm are infectious and his ability to remain at the forefront of his industry by embracing, encouraging and actively implementing innovation are all part of what he offers clients and partners. His knowledge and insight are tempered by pragmatism and strong project management skills. Often speaking at industry events, writing for trade magazines and contributing to relevant debates through social media he is adept at communicating to a wide variety of audiences in a manner and language that best meets their needs. Coming from a social science and research background he can apply strong analytical skills to problem solving.
Stewart is equally at home working on corporate internal communications projects such as intranet portals as he is developing consumer facing digital communications strategies and implementation plans. -
Board Advisor
Generation C Magazine
(Publishing industry)
August 2009 — Present (4 months)
Generation C Magazine is dedicated to publishing innovative and inspirational articles on our common future. I am advising them on digital strategy to promote increased readership and advertising revenue.
-
Chairman of advisory board
Reelintime.com
(Internet industry)
2006 — Present (3 years )
Reelintime.com is a User Generated Content site which features analog based content such as 8mm, 16mm and VHS home movies which can be uploaded, tagged and shared.
-
Director of Digital
Communique360
(Privately Held; Marketing and Advertising industry)
February 2008 — August 2009 (1 year 7 months)
Director of Digital heading up digital and data/customer insight teams at Communique360 which is an integrated marketing agency. Stewart is a digital leader with a reputation for strategic thinking, innovation and the creative application of technology to solve business problems. His experience covers large and complex projects including: CMS, eCRM, multilingual development, web build and development, online advertising, email marketing, mobile marketing, blogs, interactive kiosks. Competencies across a wide range of areas: project director, senior level client services, business development, requirements gathering and specifications, information architecture/wireframes, white papers, strategy and planning, market/customer insight, pitch lead, tender responses and procurement negotiations, digital development and web optimisation.
-
Chief Strategy and Technology Officer
Pelagon
(Privately Held; Information Technology and Services industry)
September 2006 — October 2007 (1 year 2 months)
Strategy, technology road map, innovation, product development and localisation, client liaison, programme management. Core product offering was an online DAM/Workflow and activity management system.
-
Managing partner and Director Digital Innovation and Technology
Proximity London
(Marketing and Advertising industry)
January 2006 — September 2006 (9 months)
Managing partner with responsibility for Strategy, innovation, 3rd party relationships, programme management of large scale projects, senior client liaison. Lead the Moneygram.com multilingual development of a global content managed site in 60 plus languages for 140 countries.
-
Managing Partner and Head of Digital
Proximity London
(Marketing and Advertising industry)
August 2001 — December 2005 (4 years 5 months)
Managing Partner responsible for Proximity London's digital team of 40+. Client facing and providing leadership and strategy across a number of key accounts including Royal Mail, BBC TV Licensing, MoneyGram, CITBConstructionSkills, BT, Eurostar, Shell and EDF. Pitch and strategy leadership, RFI/RFP responses, programme management. Responsible for Digital P&L growiing year on year revenue by 20% whilst reducing pay as % of revenue by 10%. Lead innovation initiatives including the set up and running of the www.proximitylab.com blog and a focus on mobile marketing. Negotiated 3rd party supplier relationships. Regular conference speaker and contributor to trade press articles.
-
Development Director
Traffic Interactive/Proximity London
(Marketing and Advertising industry)
1999 — August 2001 (2 years )
Grew Traffic Interactive from 40 to 120 during internet boom. Introduced formal project management methodologies and recruited PM/Producer team. Lead the creative, development and production offering of the agency. Traffic merged with BHWG, Clarke Hooper, Touchdown, Prager and Partners to form integrated agency Proximity London (part of AMV/BBDO - Omnicom network) in 2001
-
Operations/Development Director
Traffic Interactive
(Internet industry)
1999 — 2001 (2 years )
-
Creative Services Director and Co-Founder
Nexus MultiMedia
(Marketing and Advertising industry)
1995 — 1999 (4 years )
Built agency from start up with partner Mark Wooding, sold into AMV/BBDO in Sept 1999 and merged with Traffic Interactive
-
Multimedia Consultant
LLoyds TSB
(Public Company; 10,001 or more employees; Financial Services industry)
March 1991 — July 1995 (4 years 5 months)
-
MultiMedia Director
The Mac Consultancy Company
(Privately Held; 11-50 employees; Computer Software industry)
October 1989 — February 1991 (1 year 5 months)
-
Interactive TV Producer
BBC
(Public Company; Broadcast Media industry)
January 1987 — September 1989 (2 years 9 months)
-
Social Science Editor
BBC Domesday Project
(Public Company; Broadcast Media industry)
February 1985 — December 1986 (1 year 11 months)
Stewart Atkins’s Education
-
Western Kentucky University
M.A. , Social Sciences , 1976 — 1977
4.0 GPA
M.A.Thesis 'A Recent History of Subject Philosophy and Pedagogical Style a Case Study in Curriculum Change' published by University of Oregan Graduate Research Publishing- Activities and Societies:
- Graduate Research and Teaching Assistant, Faculty of Education,
Competed as an athlete for the Mason Dixon Track club which was based in Louisville.
-
London University
B. Ed , Education and Social Sciences , September 1970 — July 1974
Qualifications: Certificate of Education (Teaching Qualification), Bachelors of Education
- Activities and Societies:
- Great Britain Athletics Team - Long Jump,
World Student Games Team - Long Jump and 4x100m,
Scottish Commonwealth Games Team - Long Jump and 4x100m,
I B Mac award for best all round student,
Outstanding Gymnast of the year,
1st XV Rugby
Additional Information
Stewart Atkins’s Websites:
Stewart Atkins’s Interests:
New Technology, nanotechnology, cyberpunk literature, power and traction kiting, extreme sports, sports cars and track days.
Stewart Atkins’s Groups:
-
eMarketing Association Network -
Social Media Marketing -
Conspiracy to Change Advertising -
London Advertising & Design Group -
Online Reputation Management (ORM) -
The Sense Network -
Future Trends -
Digital Hunter -
BBC alumni -
We Are Social -
www.OnlyMarketingJobs.com - it pays to know people -
Supercar Club -
Consultancy Projects -
Digital Gurus London - The Community for Digital Media Folk -
Innovation and Growth Challenges for Marketing Services Agencies? -
Kukutana
Stewart Atkins’s Honors:
Great Britiain International Athletics Team 1970-80,
Scottish International Athletics Team 1970-81,
Commonwealth Games Christchurch 1974,
World Student Games Moscow 1973 ,
Europa Cup Oslo 1973
Stewart Atkins’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
