
CMO with entrepreneurial spirit & signficant social media expertise
Greater Los Angeles Area

CMO with entrepreneurial spirit & signficant social media expertise
Greater Los Angeles Area
CMO, COO, Creative Director with entrepreneurial spirit and “can do” attitude for a privately held corporation wearing multiple hats in various projects in start-ups, new media marketing (including SEO/SEM, traffic growth, social media), project management, product development and business development (multi-media, new media, real estate, publishing and retail).
Imaginative and creative marketing strategist. Web 2.0 content, traffic growth, E-commerce/advertising in general/niche topics. Merging print, & electronic media with profiles, articles, podcasts, videos and greater visibility via blogger outreach.
Senior editorial experience includes a successful track record of launching magazines, websites, blogs, and cutting edge technology including Lucire,.com to print, LA-Story.com, Fashiontribes.com, BeautyNewsLA.com, Men’s Edge, Privilege Magazine (online). Positions include Editor-in-Chief, US Bureau Chief, Executive Editor
Goals: to find the leadership position that allows me to create a strategy, build a team that is willing to "go all out" in pushing the creative and strategic envelope to accomplish the impossible. I am seeking the challenge that will allow me to merge my social media & marketing skills with my editorial ones to create a dynamic campaign that can cross platforms (online, print, mobile, radio/tv) with significant ROI and become the benchmark for the future.
Marketing Consultant: web 2.0, social media driven strategies merging online/ mobile/print. Content creation,
traffic growth, e-commerce, campaigns with long-term & viral effect for new & re-branding companies. Business development in bringing partners, alliances and advertisers to the table. team-building, communication, training. Thinking up impossible outcomes and making them happen.
(Online Media industry)
May 2007 — Present (2 years 7 months)
Editor/writer of www.LA-Story.com blog., featuring fashion, beauty, lifestyle and more with a skew to the LA/So. California lifestyle. with a global presentation. Podcasts, videos, interviews or designers, makeup artists and musicians; cutting-edge individuals who are emerging or established talent-- people you should know.
I have been featured on Glam.com blog, regular contributor to Titan Radio Network's WTNI, Reuters website, Chicago Sun website,
http://blogs.glam.com/glamlive/2007/07/23/meet-the-publisher-la-story/
(Marketing and Advertising industry)
January 2004 — Present (5 years 11 months)
Chief Marketing Officer, Chief Operating Officer & Partner KBP Inc
a privately held corp that handles projects and developments in diverse sectors including multi-media real estate development & investments and Strategic Marketing & Business Development in a wide variety of sectors including fashion, beauty, lifestyle, real estate.
-- Social Media, Branding, Strategy,E-Commerce, E-Advertising for unique skill in merging traditional print, electronic media, and creating grass-roots traffic, buzz, engaging online and traditional media,
--Consult on the content, design/layout of websites & brand identity for beauty, fashion, lifestyle brands/products as well as multi-media campaigns.
_ Recently partnered with Brickfish.com for a 3 month campaign Originally projection: 100K engagements; actual results 1,004,312 engagements -- due in part to my intensive social media/guerilla marketing tactics.
-Produce & style project photo & video shoots. Manage work-flow, accounts receivables & payable. Negotiate contracts, Assess staff requirements: hire, manage and direct staff. Oversee project completion. Multi-million dollar company originated in July 1996 - present.
(Privately Held; Online Media industry)
March 2005 — February 2009 (4 years )
Gather Movie Correspondent who reviews new movies, DVDs, tv shows, participating in movie junkets (interviewed Director Edgar Wright and Nick Frost from the HOT Fuzz movie and Shaun of the Dead), covering pre-Award show suites and who's doing what. Also cover music ( reviews, interviews, videos, tour announcements, podcasts,) beauty, fashion, and style topics.
(Privately Held; 51-200 employees; Online Media industry)
May 2007 — January 2008 (9 months)
writer for the hot blog COOLPICKING.COM. This is a compilation of the newest, hottest, most interesting items/products/people/events/news typically crossing tons of categories and very cutting edge..
(Privately Held; 11-50 employees; Writing and Editing industry)
March 2006 — November 2007 (1 year 9 months)
Responsible for the Fashion Ready to Wear Section for Orange County's PREMIER Lifestyle Magazine
(Privately Held; 11-50 employees; Online Media industry)
December 2003 — September 2007 (3 years 10 months)
Started as a beauty and fashion writer and worked my way up to beauty editor and then blogger and currently Executive Editor for Fashiontribes.com
(Writing and Editing industry)
October 2005 — August 2006 (11 months)
Assembled staff, created and aligned editorial calendar with LA based events and the NY edition of this newsletter/ezine. Created a cohesive team featuring new brands, interesting profiles with a distinctive So. California voice. Assigned, managed staff of 10 writers, wrote, edited articles, pulled photos, assembled the issue for continuity. Skill sets; project management, team building, staff management, training, managed and aligned the assignments and work flow. Social media strategy to get this start-up off the ground and visible to key players (PR, stylists and bloggers) in LA. .
(Privately Held; 11-50 employees; Writing and Editing industry)
January 2002 — July 2005 (3 years 7 months)
Key member of the launch team for an international fashion, beauty and lifestyle magazine and website.
-Served as US Bureau Chief during the launch of the print edition; hired and managed US staff; assigned and edited all articles; recruited and supervised up to 20 writers.
-Wrote articles and interviewed such personalities as Vincent Longo, Jennifer Nicholson, Saira Mohan, Sue Devitt, Todd McIntosh (Buffy the Vampire Slayer), Michael O’Rourke (Sexy Hair Concepts Founder), Ouidad (Ouidad Hair Products), and swimwear designer La Fer.
-Previously served as writer, beauty editor, and interim editor-in-chief.
music, real estate investment, fashion and trendspotting, consulting for growing companies, helping YOU work smarter by hiring me to get your company more attention either via consulting , blogging or helping you with connecting to the right people.