
Consultant for Brands and Web 2.0, Editor, Writer
Greater Los Angeles Area

Consultant for Brands and Web 2.0, Editor, Writer
Greater Los Angeles Area
Expert marketing consultant: Web 2.0 content, reader/membership growth, E-commerce/advertising in general content/niche topics: fashion, beauty, lifestyle, music, events, pop culture. Exceptional skill in merging print, and electronic media around a variety of topics and creating grass-roots interest and growth.
Seasoned writer and editor with over 15 years’ experience covering fashion, beauty, lifestyle content in blogs, magazines, newspapers, and websites. Senior editorial experience includes successful track record in several magazine & website launches.
To expand consulting projects & editorial skills in launching new media platforms: web, mobile & more.
PROFESSIONAL EXPERIENCE
Freelance Print/Online Writer and Editor (Los Angeles, CA) | 2001—Present
-Write articles and profiles, plus fashion, beauty, lifestyle and men’s editor(s) for regional & national magazines, newspapers, trade journals, websites and blogs.
---Cover major awards shows: Oscars, Golden Globes, Grammys, Emmys for LA-Story, Lucire;
Interviews:
Designers: Carolina Herrera, Kwiat Jewelry, Stuart Weitzman, Tadd Zarubica, Mary Norton, Guiseppe Zanotti, Paige Adams-Geller, Taryn Rose, Phillip Lim, Arnold Brandt, Ricardo Basta,
Musicians: Josh Kelley, James Morrison, Joshua Radin, Sara Bareilles, Keaton Simons, The Kin, Jane Monheit,
Celebrities: Stacy London, Michael O'Connor, Heidi Klum, hotelier Jason Pomeranc;
Beauty: Collier Strong, Tim Quinn, Linda Hays, Mally Roncal, Rodney Cutler, Poppy King,
Medical/Health Experts: Rodan & Fields, Nicholas Perricone, MD, Dr. Lauren Pickart; cosmetic chemists Diane Ranger & Francine Porter; fitness pros:
--Helped launch print & online publications: Lucire, beautynewsla, Men’s Edge, Ocean, Privilege & others. .
-Select magazine clients include Reuters (web), Chicago Sun Times (web), Orange Coast, WSAToday, Fashiontribes.com, GENLUX, Simply the Best, Beauty Store Business, LA Times Calendar,
Web 2.0 Consultant: content, traffic growth, e-commerce, merging online/ mobile/print.
Marketing Consultant: devise highly effective campaigns with long-term effect & virality for new & re-brands. (Brickfish/LA-Story campaign-projected engagements:100k, actual engagement: 1,077,994 --10X + projections);
US Bureau Chief
Exec, Fashion, Beauty Editor
Stylist
Expert Resource: online, TV, radio (2), WSJ , WWD, FishbowlLA, magazines (5), LA Times,The Perricone Promise
(Online Media industry)
May 2007 — Present (1 year 5 months)
Editor/writer of www.LA-Story.com blog., featuring fashion, beauty, lifestyle and more with a skew to the LA/So. California lifestyle. with a global presentation. Podcasts, videos, interviews or designers, makeup artists and musicians; cutting-edge individuals who are emerging or established talent-- people you should know.
I have been featured on Glam.com blog, regular contributor to Titan Radio Network's WTNI, Reuters website, Chicago Sun website,
http://blogs.glam.com/glamlive/2007/07/23/meet-the-publisher-la-story/
(Privately Held; 201-500 employees; Internet industry)
March 2005 — Present (3 years 7 months)
Gather Movie Correspondent who reviews new movies, DVDs, tv shows, participating in movie junkets (interviewed Director Edgar Wright and Nick Frost from the HOT Fuzz movie and Shaun of the Dead), covering pre-Award show suites and who's doing what. Also cover music ( reviews, interviews, videos, tour announcements, podcasts,) beauty, fashion, and style topics.
(Marketing and Advertising industry)
January 2004 — Present (4 years 9 months)
Expert consultant in Social Media, Branding, Strategy,E-Commerce, E-Advertising for fashion, beauty, lifestyle, music brands with unique skill in merging traditional print, electronic media, and creating grass-roots demand.
--Consult on the content, design/layout of beauty websites & brand identity for :NV Perricone, Youngblood Skin Care, In Beauty Cosmetics, Janis Saffell, Gin Miller, Girlactik Cosmetics, Moda Esotica, Sunrise Knitwear, Sesha Skincare,+ more!
_ Recently partnered with Brickfish.com for a 3 month campaign Originally projection: 100K engagements; actual results 1,004,312 engagements -- due in part to my intensive social media/guerilla marketing tactics.
-Produce & style client photo & video shoots; negotiate contracts; manage photographers & models. Clients included fashion, beauty, lifestyle.
Company originated in July 1996 -2001. Resurrected corp in 2004- present.
Currently freelancing and partnering with various companies on specific campaigns
(Privately Held; 51-200 employees; Online Media industry)
May 2007 — January 2008 (9 months)
writer for the hot blog COOLPICKING.COM. This is a compilation of the newest, hottest, most interesting items/products/people/events/news typically crossing tons of categories and very cutting edge..
(Privately Held; 11-50 employees; Writing and Editing industry)
March 2006 — November 2007 (1 year 9 months)
Responsible for the Fashion Ready to Wear Section for Orange County's PREMIER Lifestyle Magazine
(Privately Held; 11-50 employees; Online Media industry)
December 2003 — September 2007 (3 years 10 months)
Started as a beauty and fashion writer and worked my way up to beauty editor and then blogger and currently Executive Editor for Fashiontribes.com
(Privately Held; 11-50 employees; Writing and Editing industry)
January 2002 — July 2005 (3 years 7 months)
Key member of the launch team for an international fashion, beauty and lifestyle magazine and website.
-Served as US Bureau Chief during the launch of the print edition; hired and managed US staff; assigned and edited all articles; recruited and supervised up to 20 writers.
-Wrote articles and interviewed such personalities as Vincent Longo, Jennifer Nicholson, Saira Mohan, Sue Devitt, Todd McIntosh (Buffy the Vampire Slayer), Michael O’Rourke (Sexy Hair Concepts Founder), Ouidad (Ouidad Hair Products), and swimwear designer La Fer.
-Previously served as writer, beauty editor, and interim editor-in-chief.
music, real estate investment, fashion and trendspotting, consulting for growing companies, helping YOU work smarter by hiring me to get your company more attention either via consulting , blogging or helping you with connecting to the right people.