Steve Tennant

Current

Saving the world, one client at a time at Tennant Consulting

Past

VP Marketing & Business Development at Planitax, Inc.
VP Business Development at Ninth House Network
VP Product Research at PeopleSoft

VP Business Development at PeopleSoft
Director, Product Strategy at PeopleSoft
Senior Manager at Andersen Consulting (now Accenture)

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3 more...

Education

University of Michigan - Stephen M. Ross School of Business
University of Michigan

Recommended

3 people have recommended Steve

Connections

500+ connections

Industry

Internet

Websites

Steve Tennant’s Summary

I help software and Internet company CEOs grow by understanding market needs and creating solutions that address them better than anyone else. I work in person with companies in the San Francisco Bay Area, Silicon Valley, Oakland and virtually with companies around the world.

Get my newsletter with tips to grow your company at www.tennantconsulting.com/newsletter.html

Follow on Twitter at www.twitter.com/stevetennant

I work with companies at all stages of development, from startups to Fortune 50. For startups, I have a roadmap to take the company from concept to customer, including raising venture capital. For larger companies, we help them manage product, marketing and alliance operations. For more information, visit www.tennantconsulting.com.

Founded the PeopleSoft Alumni Network, a corporate alumni group of 3700+ former PeopleSoft employees (www.psftalumni.net).

Frequent new product and entrepreneurship speaker in the Bay Area, including UC Berkeley's Lester Center for Entrepreneurship, Stanford's Continuing Studies program, Product Management Camp, Startup Camp, and Technology Venture's Entrepreneurship Training Program. Work quoted or featured in the Wall Street Journal, Entrepreneur Magazine, The Industry Standard, Business Week Online, CIO Magazine, all the major Bay Area papers and many trade and industry publications.

I use the rest of the Summary for an unconventional purpose: It contains keywords and phrases that people would use to find me.

Common misspellings - Steve Tenant, Steve Tenent (here so those who misspell my name would find me). Tenant Consulting, Tenent Consulting.

CA - California - San Francisco, Oakland, Berkeley, Walnut Creek, Pleasanton, Livermore, Fremont, San Jose, Santa Clara, Mountain View, San Mateo.

New product development, entrepreneurship, collaboration, business adviser, business strategy, venture capital, marketing consultant, customer wants & needs, customer development, market analysis.

Steve Tennant’s Specialties:

- Business Plans,
- Corporate Strategy,
- CRM or Salesforce.com Implementation,
- Entrepreneurship,
- Market Analysis,
- Lead Generation,
- Competitive Analysis,
- Market Validation,
- New Product Development,
- Opportunity Assessment,
- Partnerships & Alliances,
- Services Marketing,
- Positioning and Messaging,
- Product Management,
- Product Marketing,
- Product Strategy,
- Sales Tool Development,
- Social Media,
- Strategic Marketing,
- Venture Capital.

Steve Tennant’s Experience

Saving the world, one client at a time

Tennant Consulting

(Privately Held; Computer Software industry)

September 2001 — Present (8 years 3 months)

Tennant Consulting provides strategic marketing and fundraising services to early stage software and high-tech companies. I work with the CEO's of software companies to attract clients by doing the work to ensure the company creates competitive products that meet market needs. Too many times companies build solutions and skip critical market assessment and external requirements gathering. I also help deliver the message to the market once requirements are known, including developing a corporate website, sales presentation, sales tools, lead generation programs and alliances.
VP Marketing & Business Development

Planitax, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

August 2003 — January 2004 (6 months)

VP of Marketing and Business Development for this corporate tax software startup. Developed product vision, marketing initiatives, alliances. Presented with CEO during VC fundraising process. Was previously acting in this capacity part-time as a consultant before receiving Series A funding.
VP Business Development

Ninth House Network

(Privately Held; 51-200 employees; Computer Software industry)

February 2000 — August 2001 (1 year 7 months)

VP of Business Development for Ninth House Network, an e-learning provider. Created and managed over 15 alliances wtih e-learning companies like Saba and Docent, streaming media technology alliances with companies like Cisco, Microsoft's Digital Media Division, Digital Island and with busines gurus like Ken Blanchard and The Tom Peters Company.
VP Product Research

PeopleSoft

(Public Company; 5001-10,000 employees; PSFT; Computer Software industry)

August 1998 — January 2000 (1 year 6 months)

Developed PeopleSoft's knowledge management strategy, including market requirements, business plan, product vision, white paper, conference presentations.
VP Business Development

PeopleSoft

(Public Company; 5001-10,000 employees; psft; Computer Software industry)

October 1996 — August 1998 (1 year 11 months)

Managed alliance programs and corporate development during rapid growth years at PeopleSoft. Grew alliance ecosystem from 80 to 250 partners, and to $4B in ecosystem revenues. Managed team of 55. Developed infrastructure for alliance relationships, concurrently created global consulting alliances with each of the Big 5 accounting firms. Industry analysts consistent identified alliances as a company strength.
Director, Product Strategy

PeopleSoft

(Public Company; 1001-5000 employees; PSFT; Computer Software industry)

November 1994 — October 1996 (2 years )

Created new, global product strategy team for PeopleSoft's global financial accounting applications. Hired team of 8 product marketing managers, identified requirements, provided product marketing and sales support. Grew product line from 4 products to 10 products and revenues from $7M to over $100M.
Senior Manager

Andersen Consulting (now Accenture)

(Privately Held; 10,001 or more employees; Computer Software industry)

June 1983 — November 1994 (11 years 6 months)

Senior manager for complex business re-engineering and systems integration projects. Built enterprise systems at over 15 clients in 11 years, including mutual fund systems, financial accounting systems, project accounting systems, manufacturing systems, customer information systems, government accounting systems, and banking systems.

Began career as a programmer and analyst with Andersen Consulting (then Arthur Andersen).

Steve Tennant’s Education

University of Michigan - Stephen M. Ross School of Business

BBA , Marketing, Information Systems , 1981 — 1983
University of Michigan

BBA , Marketing and Computer Information Systems , September 1979 — May 1983

Attended the #2 undergraduate business school in the country, graduated with high distinction.

Activities and Societies:

Worked in business school computer lab, self-funded tuition. Four years on University of Michigan's traveling ultimate frisbee team.

Additional Information

Steve Tennant’s Websites:

Steve Tennant’s Groups:

PeopleSoft Alumni Network, EBIG.org, Orinda Youth Association Soccer & Baseball Coach, Moraga Valley Pool & Tennis Club, University of Michigan Alumni Association, and the San Francisco Ultimate League.