Director of Web Operations at Kidology.org
Greater Chicago Area
Director of Web Operations at Kidology.org
Greater Chicago Area
(Food & Beverages industry)
March 2007 — Present (2 years 10 months)
- Created one of the Internet's leading destinations for non-alcoholic beverage reviews, news, contests, and updates
- Perform search engine optimization to improve advertising revenue and visibility, including media recognition from National Public Radio and The Los Angeles Times
- Author consumer-focused reviews of beverages on a weekly basis
(Internet industry)
January 2003 — Present (7 years )
- Manage the daily operation of a subscriber-based, non-profit Internet destination that services 10,000+ children's ministry-oriented members, generating over 100,000+ unique page views per month
- Oversee a geographically-distributed, in-house team of 5 employees to handle content development, online community interaction, technical support, customer service, and e-commerce operations, in addition to owning the relationships with contracted vendors such as programmers, graphic designers, and service providers
- Write promotional copy, e-mail newsletters, site content, and news items, in addition to prompting conversation via targeted posts on site discussion forums and social network extensions
- Serve as project manager for two complete site relaunches (October 2003 and June 2009), shepherding the development through evaluation, concept, budget requirements, wireframes, design iteration, technical implementation, data conversion, and testing
- Deploy social media tools to expand the Kidology brand, including site integrated Facebook comments, a moderated Facebook Fan Page for questions/answers, promotional YouTube channel, companion blogs, podcast, and an active Twitter presence for interacting with the global children's ministry community
- Analyze site metrics to determine visitor trends, future content needs, and timely e-commerce product marketing strategy
- Format HTML for site content areas, via manual coding, content management systems, and web development tools such as Adobe Dreamweaver
- Manipulate, edit, and format images using Adobe Photoshop for site promotion, content, and news items
(Internet industry)
October 1999 — November 2002 (3 years 2 months)
- Wrote and edited original content for client websites, newsletters, and e-mail promotions
- Specialized in the development, deployment, and administration of online communities at an interactive software and management provider
- Conducted user research, statistical analysis, and strategic planning while serving as the primary point of client contact
- Performed extensive interface analysis regarding site changes and usability
- Managed in-house design and marketing staff to accomplish client goals
(Real Estate industry)
March 1999 — September 1999 (7 months)
- Supported staff regarding renewal, termination, and renegotiation of leases for tenants of regional shopping centers
- Researched retail markets and investigated sales opportunities
(Privately Held; Consumer Goods industry)
November 1997 — March 1999 (1 year 5 months)
- Provided support in the management of various print media channels used for advertising and promotion of collector's plates
- Selected products for promotion in various magazines and mailed advertising inserts
- Spearheaded efforts to clear excess sports-related inventory to Canadian markets via customized promotional materials
- Assisted in the training of new employees on systems and processes
- Worked with external brokers to gain advertising clearances
B.S. , Mass Communications, Systems Analysis , 1993 — 1997